Being at the heart of the industry, we see ample evidence of diverse and inclusive campaigns driving clear, effective results for progressive brands. In our latest #DiversityDrivesCreativity report, we’ve distilled a selection of these campaigns to give you an insight into the what, the how and the why of these effective campaigns. Included in this report is 'See the World Differently' by Lucky Generals x Virgin Atlantic ✈ To read more about this award-winning campaign, download the full report: https://lnkd.in/ewkiU4sq
Creativebrief’s Post
More Relevant Posts
-
Being at the heart of the industry, we see ample evidence of diverse and inclusive campaigns driving clear, effective results for progressive brands. In our latest #DiversityDrivesCreativity report, we’ve distilled a selection of these campaigns to give you an insight into the what, the how and the why of these effective campaigns. Included in this report is #BreakTheStereotype by CPB London x The Glenlivet To find out more about how this work threw away outdated 'whiskey drinker' stereotypes one image at a time, download the full report: https://lnkd.in/ewkiU4sq
-
So, brands, you wannna have impact in the UK??? ⬆ ⬆ ⬆ Some clients say; “Get the press release out.” Others say, “We just want a stunt.” The truth is you need BOTH. 🎬 Watch the video to unpack the strategic thinking behind this. What’s your view? #prstrategy #communications #navigatingbravely
-
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic. - Howard Schultz #BusinessDevelopment #DigitalAssetManagement #CorporateBranding #ColourTheory
-
-
The Better Business Network (BBN) has launched its 2024 Campaigns & Brand Activism Industry Report!🚀⤵ Based on BBN’s ‘Catalyst Conversations’, expert industry input and sourced publicly available data, the report aims to establish the actions, challenges, and positive impacts that campaigns & brand activism can have in the UK. It also explores the ways that businesses can leverage campaigns and brand voice to drive positive change - by building knowledge, embracing transparency, collaborating, staying relatable, and setting long-term goals! Discover the latest findings and download the full report below👇 🔗https://lnkd.in/e2MZZdcw
-
-
Brands drive economic growth - and let's face it the UK needs as much of that as it can. This is an article by my colleague Rob Allen about how we can ensure the success of British brands. #BritishBrands #immersivebranding #branding
Bolstering British brands to bring economic growth. 📈 Strategy partner Rob Allen writes for Campaign UK on what needs to be done to ensure more British brands lead markets and categories. Rob explores three key areas on how to instil brand strategies across the board to put ideas and creativity onto the agenda of every UK business. 1️⃣ Think Brand 2️⃣ Embrace marketing culture 3️⃣ Leverage British values "With the right values – and the right attitude – British brands can bring the nation together, boost productivity, and hit that top ten valuation." 🔗 Check out the link in the comments below to read the piece 👇 #BrandStrategy #BusinessStrategy #Brand #BrandValues #UnordinaryIdeas #Creativity WPP
-
-
Rhiannon Lowe is up for Strategist of the Year at the Transform Awards Europe next week! 🏆 Here's her take on brand purpose vs. meaning. She believes that purpose is often over-played, and that defining brand meaning is the essential starting point for a strong brand. The Harvard Business Review reported research that found 9/10 employees would trade up to 23% of their lifetime earnings to have a job that was always meaningful. Meaning is valuable. How would a more meaningful brand transform your organisation? #brand #brandstrategy #meanmoreachievemore
-
New Study: What is doing good? Today we released our second edition of 'The Good Study', in partnership with UTS Business School & Zenith Media Australia. From brand activism to social impact, the potential for brands to positively change the world has dominated corporate discourse in recent years, reflecting evolving expectations that consumers have of businesses and brands. However the topic is increasingly mired with complexity and confusion, particularly given how polarised society has become. To learn more about how Aussies want brands to do good today, download a copy of ‘The 2024 Good Study’ below. https://lnkd.in/g6UTc7Gj
-
-
🌿 Growing a brand is like nurturing a plant. It needs the right environment and care. That's where our integrated #PublicRelations approach makes all the difference, elevating brands with precision and passion. #BrandGrowth
-
-
Action drives trust. #brand #brandtrust Every brand has the opportunity to take action, which is the fuel of good business. Know your brand’s unique permission space for clarity on when, why, and how to act. Full report from Edelman Trust Barometer: https://lnkd.in/d9bjzuHc
-
-
🌿 Growing a brand is like nurturing a plant. It needs the right environment and care. That's where our integrated #PublicRelations approach makes all the difference, elevating brands with precision and passion. #BrandGrowth
-
