Hannah Campbell

Soar retained 95% of clients last year. (whilst doubling in size) Many people have asked me how we did it. Revealing exactly how we operate here👇🏻 1️⃣ For brand owners, by brand owners A lot of our team are brand owners themselves. They see both sides of ecom. This gives us unparalleled insight into scaling brands. If there are ways to make things more efficient… Someone or the other from our team will figure it out eventually. 2️⃣ Obsessed about ecom 9am meetings every day to: → Brainstorm for clients → Generate ideas → Audit accounts 30+ expert opinions in-house = no room for stagnation. 3️⃣ Weekly team training We ensure the full team is up-to-speed on trends and developments. So that they can put these learnings in play on client accounts. And continually deliver crazy results. If you’re not constantly upskilling, you’re dying. When you set the right culture and processes… Growth becomes inevitable. Find this useful? Follow me for more daily content on ecom growth 🚀

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I’m super excited to be part of this SEO Growth Marketing Workshop speaking about “Going from your first hire to beyond 🚀” Whether you're a startup, solopreneur or an established business, looking for insights to reshape the way you approach marketing your brand, exploring ways to grow and scale your business then this will be the perfect event for you 📈 Thanks Orenthal Jackson and Digitally Organic for including me in this event. I will share the link to book tickets in the comments if you’re interested in attending 👇 #virtualevent #businessowners #ukbusiness #growyourbusiness ______________________________________ 💬 Share your thoughts below 🔔 follow me or Solis Recruitment for more content like this ♻️ repost to your network if you like our content ✉️ message or comment with your thoughts and feelings

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Over the next few weeks we'll be publishing a series of articles about how to get started on TikTok Shop. First step are to understand the eligibility criteria and create your account. Here's our quick and easy to follow guide for all UK sellers #tiktokshop #marketplaces

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I've signed high ticket deals on Twitter through DMs alone. How? Simple. My posts were perfectly optimised for sheer positioning. This means posting in a way that: ⁍ builds trust ⁍ shows you get results ⁍ makes you into a no-brainer purchase So how can you optimise your posts for positioning and bring in easy-close leads? ━━━━━━━ 1. Building Trust ━━━━━━━ You can have insane client results, and people still won't buy. Why? They don't know if you're lying. They need to GENUINELY know you, as if you were their friend. So how can you put that into posts? You just need to show personality. This can be through things like: ⁍ stories ⁍ opinions ⁍ struggles Things that make you "human" and "relatable" would build trust with your audience. ━━━━━━━━━━━━ 2. Showing you get results ━━━━━━━━━━━━ You don't know how to show results. Everyone has client results. It's easy to get them. But to show them off in a way that attracts people? Not so easy. The average writer posts: "I got my client XXX win!" The smart writer that gets results posts: "I got my client XXX win through THIS method!" Then they proceed to breakdown that method. Why does this work? It shows viewers that you KNOW what you're doing, and seems more legitimate. ━━━━━━━━━━━━━━━━━━ 3. Making you into a no-brainer purchase ━━━━━━━━━━━━━━━━━━ So how do you take them from "trusting" and "knowing you get results" to buying? By making you THE GUY in their mind. This would mean MORE authority. You got your client 1 win? Reword it and use it for 3 different posts. People may doubt and hesitate. But if every other day you see your clients winning? They're forced to buy. Their mind won't allow anything else. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Want to expand your business and land more clients through Twitter? DM me "growth" and let's chat!

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High performing TikTok content = NATIVE CONTENT 📈 And the same goes for your Calls To Action. We analysed the top performing organic posts across all our clients + influencer campaigns and they ALL had one thing in common… No CTA. Does this shock you? Because it didn’t shock me at all, but every other agency owner/TikTok employee I told was gobsmacked. I’ve said it before and I’ll say it again, people HATE being told what to do. It’s like being told to do the dishes when you’re just about to do them anyway (a personal loathe). As you add a CTA it automatically becomes about selling a product rather than someone authentically sharing content…. I’ll say it again: As soon as you add a CTA, it becomes about selling a product rather than someone authentically sharing content. And TikTok is ALL about authenticity, as we know. When you’re used to building highly coveted, exclusive and trendy brands on TikTok, you get to know the damaging effect that poor brand positioning can have. The use of CTA’s instantly aligns a brand with creators, content and other brands that would send our clients into a coma if they became associated with them. Taylor Swift wearing a dress is cool. Taylor Swift wearing a dress with a ‘buy now’ button is not. Do you think that the overt CTA still has a place in modern social media marketing? Let me know your thoughts in the comments. #tiktokmarketing #tiktokads #tiktokagency P.S. We know social 🐐. We have a proven track record of building brands through comprehensive creator marketing strategies and then scaling through paid social adverts. Currently have availability in Q3 2024 for brands looking to win on TikTok 🥊 

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“They promised us X, Y, Z by the end of the month. We still don’t have it” I heard this on a discovery call with a potential client last week. All those overpromising & underdelivering agencies really trigger me 😐 What they promised is not even something very hard to do. We are talking a few creatives and 1 campaign in FB + Google. I fully understand that: 1. They might be swarmed with clients 2. They might not be sure what exactly to do 3. Some urgent fire came up with another client But at least communicate this! The lack of communication was so bad that the client didn’t even remember the agency’s name 😀 Building a proper relationship is key to a long-term partnership. Are there any similar situations that you’ve stumbled upon? #digitalmarketing #agency #founder #marketing #communication

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Big change for LinkedIn you may have noticed... You are not going to like this news 👇 To encourage more original content and discussion within the platform, organic posts containing links will soon be made smaller in the feed. If brands want large link preview images, they'll have to put money behind their posts (or go link-free). Here's what an organic link posts will now look like vs. sponsored posts 🔥 How do you feel about this change?

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How to make a networking event NOT horrendous…. 🤮 1. Make every guest feel welcome in the first 60 seconds 2. Proactively introduce your audience 3. No one likes being hungry 4. Role model being relaxed - tension is catching 5. Don’t overdress. See above, an OTT host is nerve-wracking 6. Always introduce yourself, even if people know who you are 7. Get drinks in hands fast (AF too) 8. Take all stress out in advance - make it clear when you can leave What have I missed?

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It can be so frustrating when you > Spend time researching suitable agencies  > Reach out to a few > Put time aside to get to know them > Spend more time, money and resources on building a relationship  > Get let down or find out you’re not a match Often, people come to ASK US FOR IDEAS to solve exactly this. Our job in these situations is to ask brands to put their trust in us instead of taking that leap alone. Because while brands and agencies understand their own businesses better than anyone — we understand how they fit together. And it’s not just about skills or experience; it’s about attitudes, wavelengths, ways of thinking and working. Which you can’t gauge at a glance. So we ask brands to:  • Trust our record • Trust our expertise • And trust that we’ll help them find their perfect partner by introducing them to a shortlist of agencies that are best suited to them 🤝

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How I generated over £600,000 in 2 minutes, without even speaking to anyone!! I’ve shared previously about how to generate more referrals. Step 1 was identify who you want… Step 2 was find out who already knows them… Not rocket science 🚀 A gent I know that has a great business mentioned, at one of my business generation meetings for my #introducers and #connectors, that he wanted an introduction to somebody at Kellogg’s cereal, and named the person and job title. A quick search on #linkedin and I found the person! 🔍 His profile pic was him kneeling down holding a sort of egg shaped football. 🏉 We had 1️⃣ mutual connection, a friend of mine that played semi pro rugby. Turns out he knew him well and would send on a message trying to set up a call. My contact wanting the introduction drafted something to send over (which I edited to focus on the solution his business had to a common problem), and voila, he was happy to have a call about it. I found out earlier this week that 2 minute task has now generated over £600k in business, so far! 🏧 Moral of the story…? You don’t need to have a huge network or be ridiculously well connected to be able to generate life changing referrals. You just need to be able to join the dots. Would a team of introducers proactively going out to generate you referrals help you to generate more business? 🤝 Drop me a message and I can try to sort an invite to one of our business generation meetings, which have now generated over £18 million across around 30 of us here in Manchester! 🤯 Ps, Remember, It’s not what you sell, It’s how you sell it! 🎯

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The 6 b2b marketing strategies I predict businesses will overlook in 2025 ↴ 1/ Storytelling (+ distributing that story). The more I travel up and down the UK to events, the more businesses I hear with great stories. - Reaching b-corp status. -Giving back to their community. - A great story of how the business started. But their marketing? Is a few LinkedIn posts, talking in detail about product… Perfect. This needs to change going into 2025. ___ 2/ b2b Marketing Doesn’t Have To Be Boring. Right now b2b looks like: - Going to every industry conference. - Buying a booth at a random event. - Sitting and waiting for referrals. - 1000s of spam emails a week. What it should look like? - Fun campaigns to get eyes on the brand. - Free giveaways to engage the audience. - Great content and storytelling. - Creative, fun & converting ads. - Partnering with influencers. And all the things the B2C world does so well. It's time for b2b to adapt. ___ 3/ LinkedIn. Businesses are getting LinkedIn all wrong. - Spammy cold outreach with no outcome. - Throwaway content with no views. - Scraping emails for cold send. Not exactly a great way to build a brand. My advice? Double down and use marketing spend to take over the platform. - Storytelling to get eyes on the business. - Fun creative campaigns to convert emails. - Driving traffic to free giveaways and resources. - Partnering with great influencers to 10X traffic. And real creative marketing to get eyes on the business. Basically what the B2C business do so well… just for B2B 🤷‍♂️ __ 4/ Organic Content Through Real People. b2b businesses often fail to answer the question: ”Why should I bother listening to you?” And there’s only 1 way to answer it… through the people in your business. - The credibility they have. - The story they have building the business. - The reason the business is where it is today. All build credibility into product and service, as well as: - Build trust. - Create community. And build a following that is a long-term asset to the business. Don’t make the mistake of overlooking it 🤷‍♂️ ___ 5/ Ads I've never seen a b2b ad I found interesting, exciting, shareable or memorable. I plan to change that in 2025. But it's something b2b brands should be really thinking about. ___ 6/ Giving Away Free Stuff. - A free checklist. - A free mini course. - A free step-by-step. Anything. The key is to sit down and think: "What would my ideal client HAVE to download if they came across it?" Then give it away for free. Collect emails and retarget. Simple. But for some reason no one does it right. ____ Find this useful? Follow Morgan Ratcliffe for more 📚

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We spent 52hrs breaking down a $560M sales funnel. Huel gets millions of website visitors each month. How? They built an unbreakable system. → Smart strategy → Beautiful branding → Easy-to-read content → Top-tier website design → Beautiful product imagery → A well-crafted customer journey They mastered the art of educating their customers. Turning them into lifelong fans. And you can do the exact same thing. In this file me and Shimon Miah   Broke down their entire customer journey. It includes their: → Paid Ads strategy → AOV Boost Tactics → Social Proof Usage → Email Marketing Flows → Product Unboxing Experience → Cross-Sell, Cart, Checkout & Payment Pages → Landing Pages (Home Page, Collection Page & Product Page) If you want a free copy, like and comment "Access" or “💪” and I’ll send it to you. (Must be connected so I can DM you)

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𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝗹𝗹 𝗦𝗲𝗮𝘁𝘀 𝗮𝘁 𝗬𝗼𝘂𝗿 𝗙𝗶𝗿𝘀𝘁 𝗘𝘃𝗲𝗻𝘁 Maximise Attendance: The Power of Partnerships, Collaborations, and Sponsorships People often ask, "How do I get bums on seats for my first event?" It's a common challenge, especially for those starting with a limited network and budget. Not all of us have massive marketing machines or big budgets for Google ads. Here are some organic strategies to expand your reach and ensure a successful event. For full details, 𝗰𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁! 𝗙𝗶𝗿𝘀𝘁 𝗱𝗼 𝘆𝗼𝘂𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 - Event Type: Determine the best format for your business and brand – face-to-face seminar, workshop, virtual conference, or hybrid event. - Location: Identify where your ideal customer spends their time. Choose a venue that adds value and attracts your target audience. - Timing: Ensure your event doesn’t clash with major holidays, school breaks, or significant industry events. - Agenda - Consider the start, finish and break times, give people time for themselves. - Audience Interests: Understand the interests and needs of your target audience. Tailor your event content to address these directly. - Competitor Events: Check if similar events are happening around the same time. Avoid scheduling conflicts and find ways to differentiate your event. - Pricing Strategy: Investigate what similar events charge and consider what pricing strategy will attract the most attendees while covering your costs. https://lnkd.in/eisc78c5 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗮𝗻𝗱 𝗘𝘅𝗽𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗢𝘄𝗻 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝘀: - Leverage Existing Contacts: Ask your network to help spread the word. - Consistent Social Media: Engage regularly across multiple platforms. - Network Expansion: Join relevant business networks and communities. - Create outreach campaigns and build your network and CRM database 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗮𝗻𝗱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀: - Industry Associations and Directories: Partner with industry associations and Network Hubs like Planet of Events to leverage their networks and showcase your area of expertise. - Influencers: Collaborate with influencers to reach a larger audience. - Complementary Businesses: Cross-promote with businesses that align with your event’s theme. 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗧𝗶𝗰𝗸𝗲𝘁 𝗦𝗮𝗹𝗲𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽𝘀: - Sponsorships: Seek sponsors for financial support and enhanced visibility. - Hosted Buyer Programs: Invite key buyers to attract more attendees. - Invitation Only: Market your event as exclusive to attract high-quality attendees. Get Professional Support: - Effective CRM: Use an automated system for timely follow-ups. - Hire Help* Consider a Virtual Assistant or Marketing Consultant to enhance your efforts. Combine these strategies to effectively expand your reach and attract attendees. For a detailed step-by-step guide, read our full blog post!

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I have been listening to The Girls in Marketing Podcast this morning with Richard Cook from Monzo Bank and he hits the nail on the head "customer service is marketing." But how closely aligned are your customer service/ops/marketing departments? These departments should be involved in a continuous feedback loop to help the marketing department with their content, to surprise and delight customers and to improve the product and service - which leads back to marketing. We were only discussing the crossovers between sales and marketing training and customer service with a potential mystery shopping customer yesterday and we explained the go hand-in-hand. Great customer service will give you more customers. Fact. Anyway, have a listen, it is a great interview with loads of actionable tips.

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10 Days London is going to New York. ✈️ 🍎 Trip booked to NYC from 10th-14th June. We are already meeting lots of interesting people but we’d love to meet lots more. 🙋‍♂️🙋‍♂️ George White and I want to chat to brands/ CMOs/ founders/ creatives/ cool people who would like to learn more about 10 Days and how we are shaking up the ad industry. ✏ 🌭 If that's you and you'd like to meet - drop me a DM. #newyork #advertisingagency #advertising #howtomakeitinamerica #marketing #adagency #ny

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Over the weekend I surveyed over 61 super-small UK businesses and asked them what they thought about using social ads to promote their business. I fished for users from sections of my mailing list, and on Facebook Groups where I knew they are active, ran an ad on Facebook, and used a picture of my cat to attract their attention (as these guys love distractions). I attracted a majority of sole trader-type business owners (perfect!) working in mostly in consulting and professional services and ecommerce, and asked them what they thought about using social ads to promote their business. The results are in this slideshare if you want to see more, and of course do not cover all businesses, but the ones that are mostly actively using Facebook. Long story short: they don't like to use ads at all, but love to use social for organic promotion. They don't want to pay anyone to help, and it's 50/50 if they would pay for a course to help them run ads themselves. The majority have a bad impression about ads - the net promoter score asking if they would ever recommend ads to others is super negative. And they're only willing to spend under £500 a month on any media spend if they every did run ads. I wish I had the capacity to ask them more questions but if I had I would have asked: Why the hate? Why are ads that bad if you have a poor opinion of them? Is it that you tried and lost money but didn't understand why? Maybe you generally don't like the platform? Is it just a budget decision? If there was a tool that could help you promote the work you've been doing with your organic social, why would you not use it? I won't ever give up on the micro-businesses out there, I promise. There is always an option to get help with The Social Ads Squad if you need, but I think we have a bigger job to do as an industry to promote the basics of what socials ads can do and help dispel the myths and bad opinions. Just to end this - some lovely soul commented on my post on Facebook asking for help with "eff off scammer". Even just asking super small businesses what they think about ads can evoke that reaction. People hate ads, I get it, but businesses? Why would you not want to get in front of your audience? Again, I won't give up on them but they make it hard 😂 Let me know what you think of the data below!

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🗞️Social Media Newsflash. Have you seen those blue ticks around Facebook and Instagram? 🔷You may be about to see a lot more of them because Meta just got serious about verification. It's been running various trials across different territories and this week announced a roll-out (though not to the UK at present) with...and this is the interesting bit...a suite of new service packages, including ⭐Optimised search results (everyone wants to get seen) ⭐Access to Meta support (if you've tried to get hold of Meta you may pay just for this) ⭐Links from Reels (useful if you're getting good Reel traffic potentially) ⭐Security features for higher priced packages ⭐Account review from Meta (er, not sure I'd pay for this one) 💡Meta is trying to heave its business away from a reliance on advertising to become a service provider. Will it work? Would your brand pay?

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