Darryl Silk

New Performance Max Feature 🚨 PMax Customer Lifecycle Goals for both acquiring and retaining shoppers help advertisers show personalised and more engaging ads directly to first time buyers or existing customers ('members'). First order promotions NCA: Here you can highlight a direct discount available to first time buyers and reduce their initial hesitation in purchasing from a new company. Member Price Retention Goal: Get a competitive advantage by showing exclusive benefits (price reductions) to customers on your existing member's list. This was an additional update for PMax, as announced at the GML 2024 event. Using Customer Match Lists will also enhance Google's ability to identify users as either new or returning. These should always be employed when running any campaigns with a new vs returning goal.

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🚀 140% boost in email revenue in just 3 months! When TSB Living Ltd needed a breakthrough in their email marketing, they turned to Zyber for help. Switching from MailChimp to Klaviyo, we unlocked new levels of segmentation, personalisation, and A/B testing that transformed their results. 📈 The impact: 140% increase in email-attributed revenue 67% lift in abandoned cart recovery 23% growth in email signups Our partnership with TSB Living is proof that the right strategy can elevate any brand's performance. Curious about how we did it? Check out the full case study. 🔗 https://lnkd.in/gewNEnsw #EmailMarketing #Klaviyo #Ecommerce #DigitalMarketing

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🚀 Signs You Need a PPC Specialist for Your Business 🚀 Managing Pay-Per-Click (PPC) campaigns can be challenging, especially as the digital marketing landscape evolves. Here are key signs that you might need a PPC specialist: Declining ROI 📉 If your PPC campaigns aren’t delivering a strong ROI, a specialist can optimise them to ensure every dollar spent drives maximum value. Low Conversion Rates 🔻 High click-through rates (CTR) are great, but if clicks aren’t converting into leads or sales, a specialist can analyse and improve your funnel, landing pages, and ad copy. Inadequate Keyword Strategy 🔍 Keywords are the backbone of PPC. If your keyword strategy feels off, a specialist can conduct thorough research to identify the most effective keywords for your business. Poor Ad Quality Scores 📝 Low ad quality scores can lead to higher costs per click and lower ad placements. A specialist can craft high-quality, relevant ads to improve your quality score, reduce costs, and increase visibility. Limited Time or Resources ⏰ Running PPC campaigns requires time, expertise, and resources. If you or your team are stretched thin, a specialist can take over the workload, allowing you to focus on other critical areas. Lack of Expertise 🧠 The PPC landscape is constantly changing with new tools and best practices. A specialist can provide the latest insights and strategies to keep your campaigns competitive. High Ad Spend with Low Results 💸 Spending a lot on ads but not seeing the expected results? A specialist can audit your campaigns to identify wasteful spending and reallocate your budget more effectively. Complex Campaign Needs 🛠️ As your business grows, your PPC needs may become more complex. A specialist can handle the complexity and scale of multiple or expanding campaigns. #PPC #DigitalMarketing #Advertising #BusinessGrowth #MarketingStrategy #ROI #PaidSearch

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Responding to online customer reviews is critical for a small business. Paydoughs's GetFound tool makes this simple to manage https://lnkd.in/eKUt4Wwc #Paydough #GetFound #LocalSEO #BusinessGrowth

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One of the benefits of modernising your B2B Sales team is the ability to use tools like this from Databox I've created a group of almost 300 businesses with B2B sales teams in our ideal sized client of up to 200 employees and a turnover of £10M If you'd like more insight into the 20 benchmarks I've created, let me know and I can send you the link. If you've got HubSpot you can plug your own data in and compare with almost 300 other businesses in your sector. If you've not got HubSpot - think about getting it. This chart is showing the range and median of the number of new customers B2B sales teams are winning each month How does it make you feel?

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🛑 Driving traffic to your website but struggling with high bounce rates, low add to cart rates, and single-digit conversion percentages? As a business owner, maximising ROI is crucial. If this sounds like you, reach out to Add People via [email protected], DM us, or comment below for a complimentary evaluation of your website and uncover hidden profits. Here's a glimpse of what we'd A/B test if we partnered with Gear Jewellers. #CRO #Ecommerce #ROI #Strategy #Optimisation #ABTest

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Interesting shift in trends this year in our survey. Faye Thomassen will be presenting how marketers see their priorities for the year ahead. Register below. #calltracking #martech #marketingtechnology #marketing #marketinginsights

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📍 Local SEO is crucial for #estateagents aiming to attract leads right in their area. At Starberry, our localised strategies deliver results: ✅ 51% boost in local keyword rankings ✅ 90% surge in valid leads ✅ 110% increase in conversion rates Ready for a standout digital presence? Speak with Starberry today for tailored solutions and unmatched brand recognition! https://lnkd.in/g29rRRyJ #localseo #digitalmarketing #DigitalTransformation

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We work with you to fulfil your vision and meet your GOALS! ⚽ 📞 01325 270646 📧 [email protected] 🌍 www.truthdigital.co.uk #branding #contentmarketing #digital #digitalmarketing #digitalmarketingagency #digitalmarketingconsultant #digitalmarketingservices #digitalmarketingsolutions #digitalmarketingstrategy #digitalmarketingtips #emailmarketing #graphicdesign #marketing #marketingagency #marketingdigital #marketingonline #marketingstrategy #marketingtips #onlinemarketing #socialmedia #socialmediamarketing #socialmediastrategy

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The Smart Choice for Lead Generation Have you experienced the frustration of bad leads? We know it well. Our pay-per-appointment model ensures you only pay for solid, confirmed meetings, offering you the best ROI in the market. Limited partnership spaces and access to a vast database of UK businesses looking to implement solar energy are available. Let's talk about transforming your lead generation strategy. #CommercialSolarLeads #LeadGeneration #BusinessGrowth #RenewableEnergy

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Many recruitment businesses struggle with setting up their automation tools to deliver the results they need. Whether it’s content, strategy or just not having the right support, it’s a common challenge among many agencies we speak to. Are you feeling stuck with your automation tools? Let’s talk about how we can support you and maximise your investment. DM me or connect with Three Sixty Digital here 👇 https://lnkd.in/gGxrjb_8 #ThreeSixtyDigital #DigitalMarketing #EmailAutomation

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🚀 Want to know how the top UK businesses are smashing their lead generation goals? Dive into our latest blog where we reveal the most effective methods for attracting and converting leads 📈💡 From innovative strategies to proven techniques, discover what sets the leaders apart and how you can apply these insights to supercharge your own marketing efforts. Read our latest blog for more https://lnkd.in/e6J_dT-6 #Marketing #Business #MarketingAgency #SEO #LeadGeneration

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Which aspects of marketing do UK SMEs struggle with the most? The Marketing Centre asked 2,000 UK SME leaders to find out. Here’s what they learned: Only 27% of businesses set clear objectives for their marketing partners. 54% of businesses don’t have a documented business plan. Metrics and measurement is perceived as the greatest marketing challenge for SME business leaders. Read the full report to dive into these findings and understand UK SME’s biggest marketing challenges https://bit.ly/3U2Omqe

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Which aspects of marketing do UK SMEs struggle with the most? The Marketing Centre asked 2,000 UK SME leaders to find out. Here’s what they learned: Only 27% of businesses set clear objectives for their marketing partners. 54% of businesses don’t have a documented business plan. Metrics and measurement is perceived as the greatest marketing challenge for SME business leaders. Read the full report to dive into these findings and understand UK SME’s biggest marketing challenges https://bit.ly/3UwibzT

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Which aspects of marketing do UK SMEs struggle with the most? The Marketing Centre asked 2,000 UK SME leaders to find out. Here’s what they learned: Only 27% of businesses set clear objectives for their marketing partners. 54% of businesses don’t have a documented business plan. Metrics and measurement is perceived as the greatest marketing challenge for SME business leaders. Read the full report to dive into these findings and understand UK SME’s biggest marketing challenges https://bit.ly/44flAWW

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Which aspects of marketing do UK SMEs struggle with the most? The Marketing Centre asked 2,000 UK SME leaders to find out. Here’s what they learned: Only 27% of businesses set clear objectives for their marketing partners. 54% of businesses don’t have a documented business plan. Metrics and measurement is perceived as the greatest marketing challenge for SME business leaders. Read the full report to dive into these findings and understand UK SME’s biggest marketing challenges https://bit.ly/3WadaOI

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Which aspects of marketing do UK SMEs struggle with the most? The Marketing Centre asked 2,000 UK SME leaders to find out. Here’s what they learned: Only 27% of businesses set clear objectives for their marketing partners. 54% of businesses don’t have a documented business plan. Metrics and measurement is perceived as the greatest marketing challenge for SME business leaders. Read the full report to dive into these findings and understand UK SME’s biggest marketing challenges https://bit.ly/3WciJfu

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