Dear Readers..!!!
I hope you and your family are safe and healthy.
Today I would like to share with you my learnings from The Book. (#Book 7)
“When Buyers Say NO”
Book Introduction - This Book is Authored by Ben Katt and Tom Hopkins. This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity.
Types of NO by THE BUYERS
"No, not yet." If this is the case, you have created interest but not enough urgency to make a decision for the buyer. This buyer will likely have lingering questions to address. The unaware salesperson will assume, and move on, that "no" means "no sale." Well-educated sales professionals understand this "no" simply means, "let's talk a little more."
This also might mean you haven't fully discovered all the needs or qualifications of the buyer. Hold on asking questions until your buyer feels you really understand what they want, need and own.
The buyer could say this is just "Not the right time" to make a decision. Timing is all it takes. Be very clear in asking questions regarding timing. If not now, then when? If not now, then what is it that holds them back? What needs to be set up for the purchaser to make a decision? Questions really are the answers.
"Not that model / color / size / quantity." If you offer product variations (models, sizes, color and so on), just because a buyer says "no" to Plan A, be prepared to work your way through Plan Z. Of course, you wouldn't really have 26 options to offer them. If you do your job of collecting their specs and other information properly, you should be able to narrow down their options to three, with one of them being the best solution for their needs today.
"No, not you." It's really sad but true. Some people will just not "click" on you. They're not feeling at ease with you. And you might not feel at ease with them. We can't expect to win every sale on our own, but when we're flexible, we might be able to save the company's sale by turning it over to another salesman.
Sr. Sales Manager
3modeal