b. the communications agency’s Post

Is TikTok the new search engine? 🔍 No longer just for viral dances – TikTok has become a top search tool, especially for Gen Z. With nearly 40% of users choosing TikTok over Google, this shift is transforming how brands engage with consumers. So how can brands tap into TikTok’s search power? Give my video on the topic for b. the communications agency a watch to find out more and read the full article here: https://bit.ly/3BKI0VO Want to learn more about our ‘React’ service at summer.? Drop me a note at mischa@thisissummer.co #TikTokSEO #GenZMarketing #influencermarketing #influencermarketingagency

🚨 IS TIKTOK KILLING GOOGLE? Over the last couple of years, TikTok has evolved beyond viral dances - it's becoming the go-to search engine for GenZ and beyond. 🚀 Are you ready for the social + search collision in 2025? Here’s why marketers need to pay attention: ⚡ TikTok is reshaping how we discover and shop ⚡ It’s influencing purchase decisions like never before ⚡ Ignoring this shift could leave you behind the curve 👉 Read more in my latest blog post here: https://shorturl.at/KLnKq #TikTokSEO #FutureOfSearch #DigitalMarketing

With the holiday season rapidly approaching, marketers must capture consumers’ attention, and TikTok is here to help with their 2024 Holiday Guide. Nowadays, the holiday season is fiercely competitive, and many consumers are turning to social media to search for and buy gifts. To help brands and advertisers better understand the significance of advertising on TikTok during the holiday season, SCNG Advertising is breaking down TikTok’s comprehensive holiday guide to generate EOY sales. Click the link to read more. ➡️ https://lnkd.in/gZzArqiW #TikTokAdvertising #HolidayMarketing

Are you sick of ads on TikTok? Once the most authentic place on the internet, users are growing tired of TikTok’s persistent ads. How can brands cut through the noise and cater to increasingly frustrated consumers? Read our blog to find out more! https://lnkd.in/dQVuG_ub #socialagency #influencermarketing #tiktokadvertising

2024 is the year of TikTok's search engine revolution for Gen Z! 🚀 Dive into our latest blog to uncover how TikTok is reshaping the search engine landscape for the next generation.  🔎 https://lnkd.in/g6cEk-9k

3 Reasons YOU 🫵🏻 should be using TikTok: 1. 1.8 billion users per month and growing. 2. Multiple ways to generate passive digital income 3. The BEST way to expose your brand/business without having to pay a penny in ads

If you're eager to harness that potential for higher-quality leads and increased profitability on TikTok, you're in the right place. With 40% of all U.S. adults regularly active on the app, TikTok's performance marketing potential is truly off the charts. Recently, Perform[cb]’s EVP of Partners Brian Taylor and Partner Account Director Margo Saar teamed up with TikTok for an exclusive webinar. They shared invaluable insights, hot strategies, and everything affiliates need to know to supercharge their campaigns. If you missed the webinar, don't stress! We've compiled all the key information into a comprehensive resource. Download our seven-step guide to running TikTok ads here: https://lnkd.in/eUDDAWkx

𝗜’𝗺 𝗮 𝗚𝗲𝗻 𝗭 𝗮𝗻𝗱 𝗜 𝘂𝘀𝗲 𝗧𝗶𝗸𝗧𝗼𝗸 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗚𝗼𝗼𝗴𝗹𝗲. Okay, hear me out before you panic. For Gen Z/Alpha, this is becoming more common than you might think — especially when we want an authentic review before buying something (and yeah, we research info too, but we 𝘷𝘦𝘳𝘪𝘧𝘺). If you're still thinking our generation is going downhill, here’s why I switched up my search habits: 𝟭. 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 If I’m buying something, I want to see real people using it — not just polished ads. TikTok gives me that personal, genuine feel. 𝟮. 𝗦𝗵𝗼𝗿𝘁 & 𝗦𝘄𝗲𝗲𝘁 Yes, my attention span is basically non-existent, and I’m quite immune to classic ads. TikTok videos are quick, to the point, and I love the 2x speed button — 𝘨𝘢𝘮𝘦 𝘤𝘩𝘢𝘯𝘨𝘦𝘳. 𝟯. 𝗧𝗿𝗲𝗻𝗱𝘀 𝗳𝗶𝗿𝘀𝘁 TikTok’s where trends start. What’s hot everywhere else was probably viral on TikTok weeks ago. Plus, their algorithm is *𝘤𝘩𝘦𝘧’𝘴 𝘬𝘪𝘴𝘴*. Brands, marketers, everyone — if you're not on TikTok yet, you’re missing out.

Testing new creative strategies and formats is key to succeeding on Facebook and Instagram for the fastest growing advertisers on the platform. In fact, Meta has done studies that have shown businesses who create 11X more ads see an 11X variance between top and bottom forming creative. However, testing every creative concept can be overwhelming. How do you know the best way to conduct a test that gets you the answer you’re looking for quickly without wasting a large portion of your budget? There are four frameworks you can use to set up creative tests on Facebook and Instagram to help you identify what resonates best with your audience without blowing up your budget: 1) Auction Selection 2) Split Testing 3) Dynamic Creative Testing 4) Growth I go into more details about each of these frameworks as well as when and how to use them on the Disruptive Digital blog. You can check it out here: https://lnkd.in/eA7jK4cZ

From Zero to Trending: Unlocking TikTok's Algorithm TikTok has become a powerful search platform, with 74% of Gen Z using it as their go-to search engine in 2024 Brands can no longer afford to ignore TikTok optimization, as it is changing the buyer journey Understanding the "For You" page is crucial, as almost all video views come from this page The TikTok search bar allows users to search for any query, and the recommended searches are based on the user's interests P.S. If you like this news, you'll love my weekly newsletter (it's free). 👉 kingdigest.com