From Zero to Trending: Unlocking TikTok's Algorithm TikTok has become a powerful search platform, with 74% of Gen Z using it as their go-to search engine in 2024 Brands can no longer afford to ignore TikTok optimization, as it is changing the buyer journey Understanding the "For You" page is crucial, as almost all video views come from this page The TikTok search bar allows users to search for any query, and the recommended searches are based on the user's interests P.S. If you like this news, you'll love my weekly newsletter (it's free). 👉 kingdigest.com
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TikTok, the new search engine? 👀 TikTok is transforming how users discover products, moving beyond entertainment into search and the buyers consideration phase. More and more people are turning to TikTok to find recommendations, reviews, and product insights 🔍 TikTok have now leaned full into their user behaviour allowing advertisers to target based on keywords. Are you leveraging TikTok's new search ads? 🤔 #PaidSocial #TikTokAds #TikTokUpdate #Socialupdates #TikToksearch
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Here is some data that TikTok collated. Now what’s interesting about this data is that it shows how TikTok can play a vital role in every step of the consumer journey. Also, it shows how like Google - it can be used as a discovery tool based on its robust search engine. So as an example; I might go to TikTok to discover through search some more info about hair serum. I will use TikTok’s search engine to find relevant information and content. I then might also use TikTok to watch reviews of a product or learn via Creators. And then finally I can, because it's built for commerce, shop to buy the product. I appreciate the journey isn’t always this linear but it's evident that TikTok caters to all stages of the funnel. Hence, why it's crucial to consider the platform when building search strategies. #tiktokstrategy #TikTokSearch #seotips
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TikTok is not becoming a search engine. It already is one. 💣 Google found that 40% of Gen Z users use social media platforms like TikTok for search. Why? TikTok is a platform known for community building and candid content — with 92% of consumers trusting word-of-mouth recommendations. 🗣️ Consumers are more likely to trust information that is socially validated by their like-minded communities. Because of this, Gen Z likes to check TikTok first for answers. 📲 Even though these platforms were not created initially for search, they’ve adapted to keep up with user behaviors. Creators now have access to more detailed insights on user search terms, such as top words used in comments and search queries. The question now is: do brands have what it takes to keep up with this new method of search? Do you use TikTok or Google for search? Let us know in the comments below, and swipe to see just how much TikTok is being used for search purposes. #tiktok #Google #searchengine
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Instead of YouTube, Gen Z uses TikTok to search for information because you can get information faster compared to watching all the intros and advertisements on YouTube. Creators create direct-to-the-point informational videos on TikTok because they don't want their videos to be skipped for having lengthy and unnecessary information. That’s why if you want immediate answers search on Tiktok, but with more complex topics, search YouTube.
TikTok is not becoming a search engine. It already is one. 💣 Google found that 40% of Gen Z users use social media platforms like TikTok for search. Why? TikTok is a platform known for community building and candid content — with 92% of consumers trusting word-of-mouth recommendations. 🗣️ Consumers are more likely to trust information that is socially validated by their like-minded communities. Because of this, Gen Z likes to check TikTok first for answers. 📲 Even though these platforms were not created initially for search, they’ve adapted to keep up with user behaviors. Creators now have access to more detailed insights on user search terms, such as top words used in comments and search queries. The question now is: do brands have what it takes to keep up with this new method of search? Do you use TikTok or Google for search? Let us know in the comments below, and swipe to see just how much TikTok is being used for search purposes. #tiktok #Google #searchengine
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Around 40% of Gen Z prefers using TikTok and Instagram for search over Google 🤯 This data was originally shocking to me, but then I looked at my own habits. I noticed that the way I used TikTok had changed. I was using it as a search engine. So what did I do? I pivoted my content to answer questions people may be having on the platform. This did NUMBERS. We're talking million views here, 500k there. What method are you using to build awareness on TikTok? P.S. I relate to this hamster more than anything. #socialemediamarketing #tiktokmarketing #tiktok #growth
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𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐞𝐚𝐫𝐜𝐡 𝐀𝐝𝐬 Campaign launch 🚀 (available in the U.S as of now) advertisers can now target users on its search results page. TikTok has a growing role as a search engine for younger users – 57% of users use the app’s search function, this feature lets you capture attention at critical moments of intent. Brands can now tailor ads to match TikTok’s unique search behaviors, which often blend intent-driven and spontaneous discovery. #TikTok #ppc
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A couple of years back, I noticed a shift in my user behaviour on Tiktok. I wasn't just casually scrolling through my For You Page; I was turning to TikTok first whenever I needed to find something. I realised that I had started using TikTok as a search engine. Now, I know what you're thinking: "But TikTok isn’t a search engine." 🫠 And technically, you're right—it's not classified as one. However, that doesn't change the fact that people are using it in that way. Similar to platforms like YouTube and Pinterest, which are considered social/search hybrids, TikTok is being utilised for its search capabilities. #socialmediamanager #socialmediatips #socialmediamarketing #socialmediastrategy #socialmediamanagement #socialmediamarketingtips #socialmediacontent #socialmediatip #socialmediahelp #socialmedialife #socialmedia101
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Did you know TikTok is becoming the new go-to search engine for millions worldwide? 📱 TikTok has transformed from a mere entertainment platform into an evolving search engine! From discovering new recipes to finding local recommendations, users are turning to the platform for more engaging video results. 📹 Swipe to discover how your brand can take advantage of this shift in consumer behaviour, and to understand more about TikTok Search, talk to Zelst or follow us for more tips and guides! #TikTokSearch #SEOTrends #DigitalMarketing
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TikTok’s growth in the past couple of years, particularly among the younger generation, has sparked discussions about whether it will become the next top platform for discovering new products. We have also seen different industry reports and graphs that reflect the rapid rise of TikTok’s users, the app’s downloads, revenue growth, and more. Despite having many Gen Z individuals turning to TikTok to explore new products because of its authentic content, reviews, and interactive nature, yet Google still dominates Gen Z search habits, according to a recent study by Axios. 46% of internet users aged 18-24 begin their online queries on Google. 21% of Gen Z users start their searches on TikTok, while 5% begin on YouTube. While social media is influencing the product search habits of the younger generation, traditional search engines like Google still dominate. What is your go to platform for product searches? #google #tiktok #search #socialmedia #genz
