Toni-Lee McKinley’s Post

Around 40% of Gen Z prefers using TikTok and Instagram for search over Google 🤯 This data was originally shocking to me, but then I looked at my own habits. I noticed that the way I used TikTok had changed. I was using it as a search engine. So what did I do? I pivoted my content to answer questions people may be having on the platform. This did NUMBERS. We're talking million views here, 500k there. What method are you using to build awareness on TikTok? P.S. I relate to this hamster more than anything. #socialemediamarketing #tiktokmarketing #tiktok #growth

This Week's Updates to Social Media Platforms! 🚀 Here's a roundup of all the latest changes 👀👇 🌟 TikTok Introduces Streaks TikTok is rolling out "Streaks" to boost engagement. Users can activate streaks by maintaining daily messaging interactions. 🛑 Instagram's New Ad Breaks Instagram is testing ad breaks that prevent users from scrolling past until the ad is finished. This new feature aims to enhance ad visibility and engagement. ✏️ Instagram's Notes Feature Update The Notes feature now includes prompts, likes, and mentions. A new way to share quick thoughts and interact with your followers! 🔄 Threads Enhancements Threads rolls out a side-swiping post interest UI for all users. Simply swipe to let the algorithm know what you like and don’t like. Plus, a TweetDeck-like desktop display is coming soon, offering a more streamlined and efficient user experience. Yay to the TweetDeck display! 😍 🌈 YouTube's Dream Screen AI Background Generator YouTube launches a live test of the 'Dream Screen' AI background generator. Create backgrounds using text prompts. The future is officially here 😂 📢 YouTube Expands Community Posts Great news for creators! YouTube expands community posts to all users, fostering more interaction and engagement within the community. ...glad the wait is over to allow all users to use community posts on YouTube! I can imagine the Instagram ads are gonna cause a few headaches, mind 😬 Thoughts? #socialmedia #marketing #socialmediamarketing #digitalmarketing

TikTok is not becoming a search engine. It already is one. 💣 Google found that 40% of Gen Z users use social media platforms like TikTok for search. Why? TikTok is a platform known for community building and candid content — with 92% of consumers trusting word-of-mouth recommendations. 🗣️ Consumers are more likely to trust information that is socially validated by their like-minded communities. Because of this, Gen Z likes to check TikTok first for answers. 📲 Even though these platforms were not created initially for search, they’ve adapted to keep up with user behaviors. Creators now have access to more detailed insights on user search terms, such as top words used in comments and search queries. The question now is: do brands have what it takes to keep up with this new method of search? Do you use TikTok or Google for search? Let us know in the comments below, and swipe to see just how much TikTok is being used for search purposes. #tiktok #Google #searchengine

🩵3 MASSIVE Social Media Updates you need to know 🤳🏽✨ 📱🚫Instagram CTAs and how you’re harming your reach Instagram has confirmed that certain CTAs can actually HARM your reach. If your content explicitly asks for engagement (like shares, comments, tags, etc.), it won't be recommended. But don't panic! Genuine engagement in comments and DMs is still good to go. Open-ended questions and calls-to-action are encouraged. No need to game the system—just be real and connect authentically. 🔮The future of Facebook is 🥁… Young Adults? Facebook is aiming to capture the next generation. They’re leaning into AI, enhancing video features, and offering more opportunities for creators. The goal? Build a platform that resonates with young adults while still being for everyone. 📱TikTok's TESTING 60-Minute Videos ⏳😴 And you thought 10 minute videos were long?? Yep, TikTok is testing 60-minute uploads! The app that made many struggle to get through a 60 second video is now giving a 60 minute upload option. 🔥My hot take 🔥 I’m here for it. I think they’re diving into YouTube territory, giving creators more space to build meaningful relationships with their audience. Remember your favorite creator on YT and watching meal sized content versus a snack? How much more connected and invested you felt towards them? Which of these updates sparked a feeling in you? Let’s chat! 💬 #socialmedia #contentcreator #socialmediamarketing #SEO

Instead of YouTube, Gen Z uses TikTok to search for information because you can get information faster compared to watching all the intros and advertisements on YouTube. Creators create direct-to-the-point informational videos on TikTok because they don't want their videos to be skipped for having lengthy and unnecessary information. That’s why if you want immediate answers search on Tiktok, but with more complex topics, search YouTube.

Instagram’s Moseri came out to acknowledge they at time mess up with their algorithms. So they’ve introduced a reset function for their recommended content. Remeber that one time you watched a video of a bear and now all you see are bear videos. No? I do. (Side note, Romania has a lot of brown bears. ) You can start over with a clean slate now. It may also be a good way to do a digital detox since for a while their suggestions may not be that interesting to you. So, this is either a genius move, which will keep more people on Instagram and pull some away from TikTok or a terrible move because those who are addicted to TikTok’s algorithmic suggestions will get bored with Instagram. What I don’t know is if it will just clear your recommendations and the data still sits with META for advertisers to tap into. But if the data still sits with META this is an opportunity to run ads with relevant content because you may break through the temporary test content. Often with things like this we don’t know until we test it. So give it a shot with an experiment. And remember relevancy is key here. If you can’t figure out how to match content to META’s behavioral indicators then go back to the drawing board. And if you are pumping a lot of $s into your Holiday ads right now, you may want to watch this very closely. You may get better matches or worse matches or fewer matches. Don’t set it and forget it! If you know more about the implications for marketers please drop it in the comments.

Gen Z is shaking up digital marketing as we know it! According to a report from SOCi, Instagram (67%) and TikTok (62%) have dethroned Google as the go-to platforms for in-person shopping searches. Even though Google still ranks third (61%) for local searches, social media is gaining traction across all generations. What is the moral of the story? You need to trust We Do Digital to have your brand meet your customers where they are so that you can Do Business! Visit our website at https://lnkd.in/d8YsFiQW and get your digital marketing out there where clients are looking for you! #LocalBusiness #GenZ #SocialMediaShopping #Google #Instagram #TikTok #ChatGPT #DigitalTrends

From Zero to Trending: Unlocking TikTok's Algorithm TikTok has become a powerful search platform, with 74% of Gen Z using it as their go-to search engine in 2024 Brands can no longer afford to ignore TikTok optimization, as it is changing the buyer journey Understanding the "For You" page is crucial, as almost all video views come from this page The TikTok search bar allows users to search for any query, and the recommended searches are based on the user's interests P.S. If you like this news, you'll love my weekly newsletter (it's free). 👉 kingdigest.com

Happy Friday everyone! Here are your end of the week social media updates: 📱TikTok is still testing TikTok Notes which is their new app for photos (to compete with Instagram); it will not be available any time soon, but TikTok is letting users decide whether or not they would want their content to be on the new platform. 🪡Instagram Threads is testing out a “recent” search feature. Just like X; Threads wants users to be able to find relevant search results in real time; but haven’t quite successfully figured it out. 🔗LinkedIn was having great success with their algorithm; but in recent weeks, it has taken a downfall. The LinkedIn algorithm was able to reach new users for months on end, making your content have longevity; but after a “slight” algorithm change; users are seeing a drastic drop in engagement with their recent posts. What do you think about these updates? #digitialmarketingagency #socialmediaupdates #socialmediastrategy #socialmediamanagement

It’s been a wild week in social media, here are FOUR updates you need to know. → TikTok is suing the US government over the potential ban of the app → Instagram has new stickers for Stories → YouTube testing GenAI content inspiration tool → Meta Verified is expanding and there’s new packages What do you think about TikTok suing the US government? How do you feel about Meta Verified’s new packages for businesses? We’d LOVE to hear your thoughts in the comments. P.S. We post these updates EVERY single Friday on Instagram and LinkedIn to help you stay in the loop with this industry that never seems to stop evolving. P.S.S. If you never want to miss an update, make sure to sign up to our newsletter by clicking the link in our bio 💌 #socialmedianews #socialmedia #socialmediamarketing