Maha Ayash’s Post

🔍📱 The Truth About TikTok: Is It the New Google? TikTok is increasingly being used as a search tool by younger users in the UK. With its engaging, visual content and algorithm-driven recommendations, it is quickly becoming a favourite platform for finding quick answers and exploring trending topics: ⭐️ 40% of users now use TikTok as a search engine. ⭐️ 64% of Gen Z and 49% of millennials in the UK turn to TikTok for searches. ⭐️ Only 10% of Gen Z prefer TikTok over Google as their main search tool. ❔ While Google still remains the dominant search engine across all generations in the UK, could TikTok become a serious rival in the future, or will it stay a niche tool? Some argue that TikTok and Google can complement each other. TikTok is ideal for quick, visual searches, while Google excels in providing more in-depth research. Users can use both platforms based on their needs—using TikTok for quick product reviews and Google for detailed information like technical specs and price comparisons. That said, TikTok does have some limitations as a search engine. It's primarily suited to platform-specific queries, whereas Google and other cross-platform search engines remain leaders for comprehensive searches. 💭 What are your thoughts? Will TikTok overshadow Google? I’d love to hear your opinions ⬇️ #TikTok #Google #SearchEngine #DigitalTrends #SocialMediaMarketing

TikTok as a search engine! 👨💻 For over half of the generation Z, TikTok is the most popular search engine. Bye Bye Google 🫣 74% of generation Z uses TikTok's search function. 51% of people choose TikTok over Google. Three main reasons: • Video format results (69%) • More relatable answers (65%) • More personalized responses (47%) TikTok drives people to make purchases. Above all, TikTok is a channel for personalization. It shows how people use, feel, and react in real time, so you get a more personal insight into the product, restaurant, or place you're interested in. And this is just the beginning! TikTok is currently testing compatibility with Google. What's your view on this? If you want to know more about the amazing possibilities of TikTok, just let us know. We are a leading TikTok agency in Nordics and it would be great to talk about cooperation on the platform. -FIID Crew- #tiktok #salesandmarketing #digitalmarketing

𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐞𝐚𝐫𝐜𝐡 𝐀𝐝𝐬 Campaign launch 🚀 (available in the U.S as of now) advertisers can now target users on its search results page. TikTok has a growing role as a search engine for younger users – 57% of users use the app’s search function, this feature lets you capture attention at critical moments of intent. Brands can now tailor ads to match TikTok’s unique search behaviors, which often blend intent-driven and spontaneous discovery. #TikTok #ppc

Is TikTok a New Search Engine?📲🔍 Did you know over 2 in 5 Americans use TikTok as a search engine? 📈 Nearly 1 in 10 Gen Zers even prefer it over Google! From recipes to tips beauty, TikTok is changing the way we find information. TikTok isn't just for entertainment anymore—it's a powerful tool for discovery and connection. 🚀 Source : https://lnkd.in/emyqShCu #TikTokSearch #DigitalRevolution #GenZTrends #BusinessOnTikTok #InfluencerMarketing #Wizard #WizardAdvertising #marketingcareer 

Around 40% of Gen Z prefers using TikTok and Instagram for search over Google 🤯 This data was originally shocking to me, but then I looked at my own habits. I noticed that the way I used TikTok had changed. I was using it as a search engine. So what did I do? I pivoted my content to answer questions people may be having on the platform. This did NUMBERS. We're talking million views here, 500k there. What method are you using to build awareness on TikTok? P.S. I relate to this hamster more than anything. #socialemediamarketing #tiktokmarketing #tiktok #growth

From Zero to Trending: Unlocking TikTok's Algorithm TikTok has become a powerful search platform, with 74% of Gen Z using it as their go-to search engine in 2024 Brands can no longer afford to ignore TikTok optimization, as it is changing the buyer journey Understanding the "For You" page is crucial, as almost all video views come from this page The TikTok search bar allows users to search for any query, and the recommended searches are based on the user's interests P.S. If you like this news, you'll love my weekly newsletter (it's free). 👉 kingdigest.com

Here is some data that TikTok collated. Now what’s interesting about this data is that it shows how TikTok can play a vital role in every step of the consumer journey. Also, it shows how like Google - it can be used as a discovery tool based on its robust search engine. So as an example; I might go to TikTok to discover through search some more info about hair serum. I will use TikTok’s search engine to find relevant information and content. I then might also use TikTok to watch reviews of a product or learn via Creators. And then finally I can, because it's built for commerce, shop to buy the product. I appreciate the journey isn’t always this linear but it's evident that TikTok caters to all stages of the funnel. Hence, why it's crucial to consider the platform when building search strategies. #tiktokstrategy #TikTokSearch #seotips

𝗪𝗵𝘆 𝗧𝗶𝗸𝗧𝗼𝗸 𝗪𝗶𝗹𝗹 𝗢𝘃𝗲𝗿𝘁𝗮𝗸𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗳𝗼𝗿 𝗦𝗲𝗮𝗿𝗰𝗵 𝗯𝘆 𝟮𝟬𝟮𝟱 🤳🚀 Love it or hate it, TikTok is leading the way we search for information! Younger users (Gen Z and Millennials) are increasingly turning to TikTok—not just for entertainment, but for learning and making purchase decisions. The viral phrase "𝗧𝗶𝗸𝗧𝗼𝗸 𝗺𝗮𝗱𝗲 𝗺𝗲 𝗯𝘂𝘆 𝗶𝘁" is proof of the platform’s growing influence on consumer behavior. 𝟭. 𝗩𝗶𝗱𝗲𝗼 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗳𝗮𝘃𝗼𝗿𝗲𝗱 🎥 While Google and traditional search engines are still largely text-based, TikTok is built entirely around video. Videos are not only more engaging but provide instant answers in an entertaining format. For users who crave quick, visually appealing content, TikTok is the perfect solution—far outpacing the text-heavy nature of Google’s search results. 𝟮. 𝗧𝗶𝗸𝗧𝗼𝗸'𝘀 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗶𝘀 𝗮 𝗚𝗮𝗺𝗲 𝗖𝗵𝗮𝗻𝗴𝗲𝗿 🤖 Google may have its search algorithm, but TikTok’s is a whole other level. The platform’s ability to predict user preferences and serve hyper-targeted content based on likes, shares, and watch time is next-level personalization. This makes TikTok not just a platform for videos, but a personalized search engine that understands you better than Google ever could. 𝟯. 𝗦𝗲𝗮𝗿𝗰𝗵 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗔𝗿𝗲 𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴 🔍 TikTok isn't resting on its laurels. With new search features like the "Discover" tab and enhanced filters, it’s easier than ever to find what you're looking for—whether it’s trends, information, or solutions to problems. As TikTok continues to refine these features, it’s likely to become the first stop for people wanting to explore new topics or solve real-world problems. With its video-first approach, powerful algorithm, and evolving search tools, TikTok is quickly becoming the go-to platform for how we discover, learn, and shop. By 2025, it might just replace Google as the most popular search engine! #TikTokForSearch #TikTokMarketing #VideoMarketing #FutureOfSearch #DigitalMarketingTrends #SEO2025 #VideoContent #TikTokAlgorithm #ContentDiscovery #DigitalTrends #DigitalMarketing #SocialMedia #GenZMarketing #SocialSearch #OnlineDiscovery #MarketingInsights

TikTok is not becoming a search engine. It already is one. 💣 Google found that 40% of Gen Z users use social media platforms like TikTok for search. Why? TikTok is a platform known for community building and candid content — with 92% of consumers trusting word-of-mouth recommendations. 🗣️ Consumers are more likely to trust information that is socially validated by their like-minded communities. Because of this, Gen Z likes to check TikTok first for answers. 📲 Even though these platforms were not created initially for search, they’ve adapted to keep up with user behaviors. Creators now have access to more detailed insights on user search terms, such as top words used in comments and search queries. The question now is: do brands have what it takes to keep up with this new method of search? Do you use TikTok or Google for search? Let us know in the comments below, and swipe to see just how much TikTok is being used for search purposes. #tiktok #Google #searchengine

📈 Interesting data point: 61% of TikTok users discover new brands on the platform. Even Google is admitting that TikTok is eating into its core search market. With the rise of TikTok's popularity combined with its intuitive algorithms, it will be interesting to see if there is a change in behaviour among users and the way we search for products & services. TikTok has managed to do what Meta & other social media platforms are trying to do, which is to keep users glued to the platform and retain them on the app for as long as they can. The longer they stay on the app, the more ads can be shown to these groups of people, resulting in more 🤑 for them. I foresee that brands would want to post on TikTok more, as it is also shown that for those users who were inspired to do something because of a search on TikTok, 91% followed through and performed the action. (Higher conversion rate and ROI for the content that is posted) However, all this would not matter if you are manually tracking your social media platforms and not knowing the real metrics behind your content or campaigns. If you would like to know how you can start tracking your content on the various social media channels and campaigns, feel free to drop me a message! I would love to have a quick chat with you about how you can start tracking your campaigns & content more accurately and LESS manually! 😉 #digitalmarketing #socialmedia #tiktok #marketingtrends