CEO @ Disruptive Digital, a Top Meta Agency Partner | Ex-Facebook
Testing new creative strategies and formats is key to succeeding on Facebook and Instagram for the fastest growing advertisers on the platform. In fact, Meta has done studies that have shown businesses who create 11X more ads see an 11X variance between top and bottom forming creative. However, testing every creative concept can be overwhelming. How do you know the best way to conduct a test that gets you the answer you’re looking for quickly without wasting a large portion of your budget? There are four frameworks you can use to set up creative tests on Facebook and Instagram to help you identify what resonates best with your audience without blowing up your budget: 1) Auction Selection 2) Split Testing 3) Dynamic Creative Testing 4) Growth I go into more details about each of these frameworks as well as when and how to use them on the Disruptive Digital blog. You can check it out here: https://lnkd.in/eA7jK4cZ
