How Meta’s Incremental Attribution Setting Works and Google PMax Negative Keyword Exclusions
Shopify Is Buying Meta and Google Ads for Brands to Acquire Customers
The ecommerce giant is making its two-year-old ad product, Shop Campaigns, available to all of its merchants in the U.S. and Canada.
Google Performance Max negative keyword exclusions now in beta
Google is rolling out a beta feature for campaign-level negative keyword exclusions in Performance Max, addressing a long-standing advertiser request.
Google Ads AI Generated Reports BETA
Google Ads is beta testing its new AI tools to generate reports by asking Google for the report you want. You enter a prompt, or just a normal English request, and Google Ads will generate a report based on your request.
Meta’s Incremental Attribution Setting: What Is It and How Does it Work?
This groundbreaking tool leverages advanced machine learning and Meta’s rich Lift study data to optimize your campaigns toward incremental outcomes, not just standard conversions.
Helping E-commerce Brands Drive Profit with Data-Driven Facebook & Google Ads | Expert in ROI Growth & Ad Cost Optimization
4dSuch important updates in the marketing realm—always evolving and never a dull moment. 🚀