𝗜’𝗺 𝗮 𝗚𝗲𝗻 𝗭 𝗮𝗻𝗱 𝗜 𝘂𝘀𝗲 𝗧𝗶𝗸𝗧𝗼𝗸 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗚𝗼𝗼𝗴𝗹𝗲. Okay, hear me out before you panic. For Gen Z/Alpha, this is becoming more common than you might think — especially when we want an authentic review before buying something (and yeah, we research info too, but we 𝘷𝘦𝘳𝘪𝘧𝘺). If you're still thinking our generation is going downhill, here’s why I switched up my search habits: 𝟭. 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 If I’m buying something, I want to see real people using it — not just polished ads. TikTok gives me that personal, genuine feel. 𝟮. 𝗦𝗵𝗼𝗿𝘁 & 𝗦𝘄𝗲𝗲𝘁 Yes, my attention span is basically non-existent, and I’m quite immune to classic ads. TikTok videos are quick, to the point, and I love the 2x speed button — 𝘨𝘢𝘮𝘦 𝘤𝘩𝘢𝘯𝘨𝘦𝘳. 𝟯. 𝗧𝗿𝗲𝗻𝗱𝘀 𝗳𝗶𝗿𝘀𝘁 TikTok’s where trends start. What’s hot everywhere else was probably viral on TikTok weeks ago. Plus, their algorithm is *𝘤𝘩𝘦𝘧’𝘴 𝘬𝘪𝘴𝘴*. Brands, marketers, everyone — if you're not on TikTok yet, you’re missing out.
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Social News of the day: TikTok Shares Insights Into the Role It Plays in Product Discovery #socialmedia https://bit.ly/3UO5tfZ
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Digital Marketing Agency Owner of Thundr Digital | Passionate about Driving Business Growth 🚀
📢 March Social Media Round-Up: All the Updates You Need to Know! 📱 📈 Instagram: Instagram is stepping up engagement with longer Reels, allowing select users to upload 3-minute videos. 🔎 YouTube: Youtube introduces 'Altered Content' requirements, ensuring transparency in content authenticity. 📱 LinkedIn: LinkedIn gets playful, experimenting with games in the home feed to boost engagement. 🛍️ Instagram: Insta enhances shopping with 'Ads with Promo Codes,' making discounts directly applicable at checkout. 👀 Snapchat: Snapchat shakes things up by testing longer chat retention beyond 24 hours! 💰 Brace yourselves for the "largest in history" game show collaboration between MrBeast and Amazon Prime! Stay tuned for my updates! - I'm here to keep you in the loop. Remember, in today's digital landscape, continual learning and adaptability are essential for success! #socialmediaupdates #socialapps #stayuptodate
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Is TikTok the new search engine? 🔍 It’s no longer just for viral dances – TikTok has become a top search tool, especially for Gen Z. With nearly 40% of users choosing TikTok over Google, this shift is transforming how brands engage with consumers. So how can brands tap into TikTok’s search power? We spoke with summer.’s Managing Director, Mischa Joslin, to find out more... >> Click here to read the full article: https://bit.ly/3BKI0VO #TikTokSEO #GenZMarketing
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Is TikTok the new search engine? 🔍 No longer just for viral dances – TikTok has become a top search tool, especially for Gen Z. With nearly 40% of users choosing TikTok over Google, this shift is transforming how brands engage with consumers. So how can brands tap into TikTok’s search power? Give my video on the topic for b. the communications agency a watch to find out more and read the full article here: https://bit.ly/3BKI0VO Want to learn more about our ‘React’ service at summer.? Drop me a note at mischa@thisissummer.co #TikTokSEO #GenZMarketing #influencermarketing #influencermarketingagency
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RORY SUTHERLAND RISES TO TIKTOK CHALLENGE So Rory Sutherland is now all over your TikTok feed and dazzling new audiences with his wicked insights on human behavior, sales psychology, and the art of persuasion. And we can’t think of a better, more uplifting timeline cleanse. Here are 4 of our favorite ‘Roryisms’ - and one fake one. Can you spot the odd one out? 🌸 “A flower is simply a weed with an advertising budget.” ✅ “Not everything that makes sense works, and not everything that works makes sense.” 💡 "An elegant solution is just a clumsy one with better lighting." 🎓 “To reach intelligent answers, you often need to ask really dumb questions.” 😕 “Sometimes the opposite of a good idea is often another good idea.” Check the comments for the answer - and add your own piece of TikTok-worthy wisdom. #Marketing #EcommerceInsights #behaviouraleconomics
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NUMBERS DON'T LIE. Not these ones anyway. 41% of all TikTok users turn to it as a search engine. Unsurprisingly, Gen Z are leading the charge and are up to 64%. The changing of the guard is on the horizon and your brand needs to get with it ASAP. While Google is fighting off monopolist claims over search functionality, peep this entree of stats proving that search behaviours have changed across the social sphere. Then, jump into our latest blog for the main dish - learning how to navigate this major trend with your Creator Marketing strategy.
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Want to know more about Social Search and what this means for your brand or your clients? Check out the below and give me a shout to learn more. #socialmedia #creatormarketing #socialsearch
NUMBERS DON'T LIE. Not these ones anyway. 41% of all TikTok users turn to it as a search engine. Unsurprisingly, Gen Z are leading the charge and are up to 64%. The changing of the guard is on the horizon and your brand needs to get with it ASAP. While Google is fighting off monopolist claims over search functionality, peep this entree of stats proving that search behaviours have changed across the social sphere. Then, jump into our latest blog for the main dish - learning how to navigate this major trend with your Creator Marketing strategy.
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Did You Know? TikTok Is the New Search Engine for Gen Z📱 Things are changing fast online! TikTok has become the main way for Generation Z to search for information, and it’s a big change! Recent studies show that about 60% of Gen Z now uses TikTok to find trends and answers—more than traditional search engines! They want inspiration, advice, and answers to everyday questions, all in fun, short videos. From the latest fashion to helpful tips, TikTok has content that speaks to them. As marketers, we need to adjust and connect with this generation. If we want to reach Gen Z, we should be on TikTok! It’s important to create real content that feels relatable. Let’s be creative! We can tell stories, show our brands, and build a community that connects with this lively generation. Now is the time to explore TikTok!
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Top 5 Digital Marketing Updates You Need to Know This Week! The digital marketing landscape is always evolving, and this week brings some major updates that could reshape how we engage online. From Instagram's new video ads to groundbreaking changes at X, there's a lot to catch up on! I've put together a quick carousel to dive into the top 5 news items that are buzzing in our industry right now: 1. Instagram's Testing Unskippable Video Ads 2. Meta's Money-Back Guarantee for Verified Subscribers 3. YouTube's AI-Generated Backgrounds for Shorts 4. Google's Mobile-First Indexing Policy 5. X Making Likes Private Swipe through to get the essentials on these updates and let's discuss how these changes might impact our strategies and online behavior. What are your thoughts on these developments? Excited? Concerned? Let's chat in the comments! #DigitalMarketing #TechUpdates #SocialMediaNews #MarketingStrategy #MarketingUpdates #News #Marketing #X #Twitter #Google #Meta #Instagram #Youtube #MetaAi #GoogleIndex #Ad #Marketingmind
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Attention is everything. But I see FAR too many upper funnel strategies not accounting for attention and actual user behavior. This shows up in two ways: 1. Brands are making the wrong placement/platform decisions driving suboptimal quality reach 2. Brands are not thinking about creative strategy in context of these attention differences Why is attention important? Attention drives memory, which ultimately helps create awareness and consideration. We know what happens from there 💰. The data below does not suggest meta or non-TV/non-OLV platforms are BAD for driving awareness & memory. This data is also cost agnostic, and cost is quite often a huge barrier for advertisers in moving up funnel. That Traditional TV spot is going to run you 15x the cost of that instagram story placement. What I want you to take away from this is that if attention matters, and attention varies by ad type, you should account for that in your strategy (creative, media mix, measurement etc). Credit to Dr Grace Kite for the initial inspo and data share from 2020 lumen attention metrics. For similar reading on YouTube specifically, I'm linking a great post from Dr. Kite in the comments.
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