Mischa Joslin’s Post

Is TikTok the new search engine? 🔍 It’s no longer just for viral dances – TikTok has become a top search tool, especially for Gen Z. With nearly 40% of users choosing TikTok over Google, this shift is transforming how brands engage with consumers. So how can brands tap into TikTok’s search power? We spoke with summer.’s Managing Director, Mischa Joslin, to find out more... >> Click here to read the full article: https://bit.ly/3BKI0VO #TikTokSEO #GenZMarketing

With the holiday season rapidly approaching, marketers must capture consumers’ attention, and TikTok is here to help with their 2024 Holiday Guide. Nowadays, the holiday season is fiercely competitive, and many consumers are turning to social media to search for and buy gifts. To help brands and advertisers better understand the significance of advertising on TikTok during the holiday season, SCNG Advertising is breaking down TikTok’s comprehensive holiday guide to generate EOY sales. Click the link to read more. ➡️ https://lnkd.in/gZzArqiW #TikTokAdvertising #HolidayMarketing

Here’s a common problem I see 👀 People using the same creatives For Facebook ads. And not testing new ones weekly. And then wonder why Facebook ads don't work. Your old creatives can only take you so far Here's the game plan to turn it around: 👉 Research your ideal ICP 👉 Test angles by solving problems they have 👉 Look at data, scale what works, test even more creatives, repeat Staying ahead in Facebook advertising means constant innovation. Fresh creatives are the key to engaging new audiences New angle = New audience P.S ➡️ Mid week catch up - How’s your week been so far?

Unlocking the secrets of the TikTok algorithm can seem like navigating through a maze. 🗝️ Yet, as advertisers, we've got insider strategies that can truly make a difference. 💡 Check out this video filled with actionable tips designed for marketers looking to conquer TikTok's algorithm. 🎥 Don't miss out on amplifying your brand's voice and maximizing engagement on one of the most dynamic platforms out there. 🚀 #TikTokMarketing #SocialMediaStrategy #DigitalAdvertising #ContentCreation #MarketingTips

🚨 IS TIKTOK KILLING GOOGLE? Over the last couple of years, TikTok has evolved beyond viral dances - it's becoming the go-to search engine for GenZ and beyond. 🚀 Are you ready for the social + search collision in 2025? Here’s why marketers need to pay attention: ⚡ TikTok is reshaping how we discover and shop ⚡ It’s influencing purchase decisions like never before ⚡ Ignoring this shift could leave you behind the curve 👉 Read more in my latest blog post here: https://shorturl.at/KLnKq #TikTokSEO #FutureOfSearch #DigitalMarketing

Testing new creative strategies and formats is key to succeeding on Facebook and Instagram for the fastest growing advertisers on the platform. In fact, Meta has done studies that have shown businesses who create 11X more ads see an 11X variance between top and bottom forming creative. However, testing every creative concept can be overwhelming. How do you know the best way to conduct a test that gets you the answer you’re looking for quickly without wasting a large portion of your budget? There are four frameworks you can use to set up creative tests on Facebook and Instagram to help you identify what resonates best with your audience without blowing up your budget: 1) Auction Selection 2) Split Testing 3) Dynamic Creative Testing 4) Growth I go into more details about each of these frameworks as well as when and how to use them on the Disruptive Digital blog. You can check it out here: https://lnkd.in/eA7jK4cZ

Are you sick of ads on TikTok? Once the most authentic place on the internet, users are growing tired of TikTok’s persistent ads. How can brands cut through the noise and cater to increasingly frustrated consumers? Read our blog to find out more! https://lnkd.in/dQVuG_ub #socialagency #influencermarketing #tiktokadvertising

🚨 NEVER STOP TESTING! 🚨 In Facebook Ads, testing isn't just a phase—it’s a continuous process. 👇 Far too often, we find those winning ad sets and put all our energy into scaling them up. 💪 But once they die off? We’re left scrambling. 😅 So here's a golden rule: Never stop the testing—whether it's creatives, audiences, or strategies. Even when your ads are scaling like a pro, keep testing! 🎯 💡 Don’t get comfortable. Stay ahead of the game by constantly experimenting. Keep that momentum going! 🔥

3 Reasons YOU 🫵🏻 should be using TikTok: 1. 1.8 billion users per month and growing. 2. Multiple ways to generate passive digital income 3. The BEST way to expose your brand/business without having to pay a penny in ads

The new YouGov study on the UK Media Landscape landed in my inbox this morning. Big News! (he says marginally sarcastically) YouTube > TikTok... across all age groups. Growing at a faster rate over the last 4 years, and used 42% more than the youngest age range, 18-24. Should you stop advertising on Tik Tok? No. Should you advertise on YouTube if you're not already? Probably. Should we all temper enthusiasm about trendy platforms and not put the TikTactical cart in front of the strategic horse? Definitely. Sure there will be examples when brands have grown significantly on individual platforms, but I'd be willing to bet they have a larger, full channel plans rumbling behind the hype. Download the report here: https://rb.gy/omm86t