The new YouGov study on the UK Media Landscape landed in my inbox this morning. Big News! (he says marginally sarcastically) YouTube > TikTok... across all age groups. Growing at a faster rate over the last 4 years, and used 42% more than the youngest age range, 18-24. Should you stop advertising on Tik Tok? No. Should you advertise on YouTube if you're not already? Probably. Should we all temper enthusiasm about trendy platforms and not put the TikTactical cart in front of the strategic horse? Definitely. Sure there will be examples when brands have grown significantly on individual platforms, but I'd be willing to bet they have a larger, full channel plans rumbling behind the hype. Download the report here: https://rb.gy/omm86t
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Why Ad Fatigue Is The REAL Pandemic. Social media is awesome in a lot of ways. Easy access to our target market, great potential to go viral, and it’s never been easier to get in front of the perfect prospect for our business. But… …Buuuuuuuuuuuuuuuuuuutt… …there are downsides. First and foremost - attention span. We all know the TikTok brain phenomenon that’s going on in real time. Kids unable to watch movies, concentrate on homework, or even watch a video that’s more than 90 seconds. I wish that didn’t affect us but it really does. All of our clients have reduced attention span. Not because they want to. Because they **NEED** to. How else are you going to deal with ads machine gun firing at you 24/7/365? It’s impossible! So how do we fix this? Don’t worry, I won’t ask you to do any TikTok dancing. There’s a better way. Click the link below if you’re interested in in getting a free advertising analysis for your business. https://lnkd.in/gzDrGDrs
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📣Revealed: Amazon, TikTok, Instagram, Google and Netflix are the preferred media brands for consumers in 2024 according to Media Reactions research. Congratulations! 🎉 Launching today, #MediaReactions provides a comprehensive overview of the media landscape to help advertisers, media agencies and media owners navigate #media decisions with a robust understanding of advertising attitudes. Watch the webinar or download the booklet to find out the preferred media channels for consumers and marketers, top media brands in different markets and across generations, ads preference trends through the years and more. Find out here 👉 https://lnkd.in/eS-SnQDT #Marketing
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📣Revealed: Amazon, TikTok, Instagram, Google and Netflix are the preferred media brands for consumers in 2024 according to Media Reactions research. Congratulations! 🎉 Launching today, #MediaReactions provides a comprehensive overview of the media landscape to help advertisers, media agencies and media owners navigate #media decisions with a robust understanding of advertising attitudes. Watch the webinar or download the booklet to find out the preferred media channels for consumers and marketers, top media brands in different markets and across generations, ads preference trends through the years and more. Find out here 👉 https://lnkd.in/gu9-MDyM #Marketing
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📣Revealed: Amazon, TikTok, Instagram, Google and Netflix are the preferred media brands for consumers in 2024 according to Media Reactions research. Congratulations! 🎉 Launching today, #MediaReactions provides a comprehensive overview of the media landscape to help advertisers, media agencies and media owners navigate #media decisions with a robust understanding of advertising attitudes. Watch the webinar or download the booklet to find out the preferred media channels for consumers and marketers, top media brands in different markets and across generations, ads preference trends through the years and more. Find out here 👉 https://lnkd.in/emJKBmib #Marketing
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📣Revealed: Amazon, TikTok, Instagram, Google and Netflix are the preferred media brands for consumers in 2024 according to Media Reactions research. Congratulations! 🎉 #MediaReactions provides a comprehensive overview of the media landscape to help advertisers, media agencies and media owners navigate #media decisions with a robust understanding of advertising attitudes. Watch the webinar or download the booklet to find out the preferred media channels for consumers and marketers, top media brands in different markets and across generations, ads preference trends through the years and more. Find out here 👉 https://lnkd.in/eQtJE-5K #Marketing
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📣Revealed: Amazon, TikTok, Instagram, Google and Netflix are the preferred media brands for consumers in 2024 according to Media Reactions research. Congratulations! 🎉 Launching today, #MediaReactions provides a comprehensive overview of the media landscape to help advertisers, media agencies and media owners navigate #media decisions with a robust understanding of advertising attitudes. Watch the webinar or download the booklet to find out the preferred media channels for consumers and marketers, top media brands in different markets and across generations, ads preference trends through the years and more. Find out here 👉 https://lnkd.in/gqf4Q3RX #Marketing
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📣Revealed: Amazon, TikTok, Instagram, Google and Netflix are the preferred media brands for consumers in 2024 according to Media Reactions research. Congratulations! 🎉 Launching today, #MediaReactions provides a comprehensive overview of the media landscape to help advertisers, media agencies and media owners navigate #media decisions with a robust understanding of advertising attitudes. Watch the webinar or download the booklet to find out the preferred media channels for consumers and marketers, top media brands in different markets and across generations, ads preference trends through the years and more. Find out here 👉 https://lnkd.in/e5KkMx6H #Marketing
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📣Revealed: Amazon, TikTok, Instagram, Google and Netflix are the preferred media brands for consumers in 2024 according to Media Reactions research. Congratulations! 🎉 Launching today, #MediaReactions provides a comprehensive overview of the media landscape to help advertisers, media agencies and media owners navigate #media decisions with a robust understanding of advertising attitudes. Watch the webinar or download the booklet to find out the preferred media channels for consumers and marketers, top media brands in different markets and across generations, ads preference trends through the years and more. Find out here 👉 https://lnkd.in/ebTFw6x3 #Marketing
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📣Revealed: Amazon, TikTok, Instagram, Google and Netflix are the preferred media brands for consumers in 2024 according to Media Reactions research. Congratulations! 🎉 Launching today, #MediaReactions provides a comprehensive overview of the media landscape to help advertisers, media agencies and media owners navigate #media decisions with a robust understanding of advertising attitudes. Watch the webinar or download the booklet to find out the preferred media channels for consumers and marketers, top media brands in different markets and across generations, ads preference trends through the years and more. Find out here 👉 https://lnkd.in/gDgzPXf4 #Marketing
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📣Revealed: Amazon, TikTok, Instagram, Google and Netflix are the preferred media brands for consumers in 2024 according to Media Reactions research. Congratulations! 🎉 Launching today, #MediaReactions provides a comprehensive overview of the media landscape to help advertisers, media agencies and media owners navigate #media decisions with a robust understanding of advertising attitudes. Watch the webinar or download the booklet to find out the preferred media channels for consumers and marketers, top media brands in different markets and across generations, ads preference trends through the years and more. Find out here 👉 https://lnkd.in/gW2TW8vN #Marketing
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