Laurence Hinton’s Post

The new YouGov study on the UK Media Landscape landed in my inbox this morning. Big News! (he says marginally sarcastically) YouTube > TikTok... across all age groups. Growing at a faster rate over the last 4 years, and used 42% more than the youngest age range, 18-24. Should you stop advertising on Tik Tok? No. Should you advertise on YouTube if you're not already? Probably. Should we all temper enthusiasm about trendy platforms and not put the TikTactical cart in front of the strategic horse? Definitely. Sure there will be examples when brands have grown significantly on individual platforms, but I'd be willing to bet they have a larger, full channel plans rumbling behind the hype. Download the report here: https://rb.gy/omm86t

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