SCNG Advertising’s Post

Is TikTok the new search engine? 🔍 No longer just for viral dances – TikTok has become a top search tool, especially for Gen Z. With nearly 40% of users choosing TikTok over Google, this shift is transforming how brands engage with consumers. So how can brands tap into TikTok’s search power? Give my video on the topic for b. the communications agency a watch to find out more and read the full article here: https://bit.ly/3BKI0VO Want to learn more about our ‘React’ service at summer.? Drop me a note at [email protected] #TikTokSEO #GenZMarketing #influencermarketing #influencermarketingagency

From browsers to brand loyalists.🤝 TikTok users are 1.8x more likely to convince family & friends to buy an item they previously purchased. Learn easy ways to elevate your media buying & strategy to help your brand thrive (link in bio). #MediaStrategy #TikTokMadeMeBuyIt #ForYou https://lnkd.in/g3YqCUer

TikTok proved to be on a momentous roll in 2023, and it’s looking to stay that way as we near the second half of 2024. 🚀 📱 We surveyed 364 SMBs and 71% of respondents plan to increase marketing spend on TikTok this year. Utilize our data-driven trends to inform and adapt your marketing strategy this year. Read more on TikTok’s winning spot in the market here: https://bit.ly/3vTQwzd #SocialMedia #MarketingStrategy

The new YouGov study on the UK Media Landscape landed in my inbox this morning. Big News! (he says marginally sarcastically) YouTube > TikTok... across all age groups. Growing at a faster rate over the last 4 years, and used 42% more than the youngest age range, 18-24. Should you stop advertising on Tik Tok? No. Should you advertise on YouTube if you're not already? Probably. Should we all temper enthusiasm about trendy platforms and not put the TikTactical cart in front of the strategic horse? Definitely. Sure there will be examples when brands have grown significantly on individual platforms, but I'd be willing to bet they have a larger, full channel plans rumbling behind the hype. Download the report here: https://rb.gy/omm86t

🚨 Important Update: TikTok Ban & March Advertising Strategy! 🚨 Hey everyone, Gail here from Retail Resilient with your social media weekly update for March 18 to the 24th. Let's dive into the hottest topic right now: TikTok and the looming government ban. 📱🔒 As many of you are aware, TikTok has been facing potential bans due to national security concerns surrounding its Chinese ownership by ByteDance. The U.S. House of Representatives recently passed a bill on March 13, pushing ByteDance to sell TikTok to avoid a complete ban on American phones. 🇺🇸 But here's the thing: while TikTok did contribute a significant $24.2 billion to the U.S. GDP in 2023 (with $1.9 billion from the automotive sector alone), there's still a plethora of other social media platforms available for advertisers. From Meta to Instagram to LinkedIn and Snapchat, the options are abundant. 💼💰 So, if you're a car dealer or a business owner relying heavily on TikTok for brand awareness and lead generation, don't panic just yet. While TikTok's potential ban is concerning, there are plenty of other platforms to explore and leverage for your advertising strategy. 📊💡 Speaking of advertising strategy, with just two weeks left to sell cars in March, it's time to ramp up your efforts. St. Patrick's Day is over, so what's next? Whether it's enticing end-of-month deals or themed promotions, now's the time to make a push. 🚗💨 Need some inspiration? Reach out to us! We're here to help you navigate through these uncertain times and craft effective advertising strategies that drive results. Let's make the most out of March together! 🍀✨ https://lnkd.in/eJeXCAg8 . . . #TikTokBan #AdvertisingStrategy #RetailResilient #socialmediaupdate #automotive #automotivedaily #automotivelifestyle #automotivegram #automotiveindustry #automotiveculture #automotivemarketing #socialselling #socialmediastrategy #leadgeneration #socialmediaexpert #socialselling #digitalselling #socialsellingpro #cardealership #carsales #dealership #cardealer #autosales #autodealer #dealershiplife

As a media and creative strategist, I believe the potential TikTok ban raises some serious questions about the future of digital marketing. TikTok has completely redefined how brands connect with audiences—its unmatched algorithm, high user engagement, and addictive short-form content have made it a force in the industry. But if it suddenly disappears, what’s the next move? This isn’t just about shifting ad dollars to another platform; it’s a wake-up call for all of us to rethink how we build marketing strategies. We can’t afford to put all our eggs in one digital basket. Whether it’s Instagram Reels, YouTube Shorts, Pinterest, or the next viral app that hasn’t hit the scene yet, adaptability is key to thriving in this space. It’s also a reminder: no platform, no matter how big or popular, is untouchable. The only constant in digital marketing is change, and if we want to stay ahead, we have to evolve just as fast as the platforms we rely on. After all, there’s nothing more risky than being stuck in yesterday’s trends while tomorrow’s are unfolding in real time. Adaptability is the name of the game. #DigitalMarketing #TikTokBan #AdaptOrEvolve #MarketingStrategy #SocialMediaTrends #FutureOfMarketing #PlatformShift #CreativeStrategy https://lnkd.in/eFBkmkX4

📊 QUIZ TIME! 📊 TikTok is making waves in the advertising world! What share of the US total media ad spend do you think TikTok will account for this year? Take a guess and drop your answer below! 🎥💡 A) Less than 1% B) 3% C) 5% D) 10% #TikTokTrends #AdSpendQuiz #MediaMarketing #SocialMediaStats #Smart1s #Smart1Marketing

(From our friends at MDDC Advertising Services) The key to mastering Instagram is understanding its algorithm. Dive into our latest blog post to unlock the secrets and enhance your engagement game as explained by Head of Instagram, Adam Mosseri. ➡️ https://bit.ly/3NjrLTc 🔐 #UnlockYourInstaPotential #InstagramAlgorithm

Any TikTok fans? The platform has just published a guide for businesses who want to boost their online presence in "Q5" (post-holiday season.) Might be useful for any marketers or business owners looking to capitalise on the post-holiday season shopping boom. Give it a read here if you want some tips on how to have your brand's 'best season yet' with TikTok: https://lnkd.in/ewuEqjCd #socialmediamarketing #marketingdigital #marketingstrategy

I had an interesting chat with Sam Thomas Alexander Royle about SoSquared's work on TikTok Shop, yesterday. From a Paid Media perspective, this moment for TikTok is analogous to when Facebook first put ads on Mobile devices in 2012. The similarity is that those two events catapulted the respective platforms from being curious/interesting/situationally useful to advertisers... to being essential and ubiquitous. #tiktokshop #digitaladvertising #SocialMediaMarketing