We loved collaborating with b. the communications agency on this campaign to help Cloudy Bay Vineyards bring their winter activation to life. Securing organic influencers with a combined social following of over 80k, we helped to generate 20 pieces of content that delivered close to 45k views. The perfect way to harness digital to help build awareness and drive ticket sales for this IRL experience. #influencermarketing #influencermarketingagency #talentmanagement
Winter by the river with Cloudy Bay Vineyards ❄️ Set against the backdrop of London’s iconic riverside, we invited influencers and media to an intimate wreath-making session at The Glasshouse with guests crafting wreaths inspired by the natural beauty of Marlborough, New Zealand, home of Cloudy Bay. Upon arrival, guests were welcomed with a glass of Cloudy Bay’s signature Sauvignon Blanc or Pinot Noir, and a selection of delicious canapés which complimented the wine, before getting creative. To support consumer bookings at the limited edition activation, we enhanced the social-first event by tapping into our lifestyle media network, leading to features in Country & Town House and SheerLuxe with a combined potential reach of 2.5 million.
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