Danielle Marshall

💡 Insightful data from the Instinctif Change Index reveals that despite the evergrowing plethora of platforms, print and TV remain the most trusted news sources. Successful brand communication hinges on leveraging these trusted channels while staying true to your businesses core values. It’s not about constantly shifting focus but being where your audience already is and adapting accordingly. In a world of evolving news sources, staying informed and engaging in real-time is crucial. Yet, authenticity should always be at the heart of your strategy. By focusing on what truly works for your business and audience, you can navigate these changing times effectively. And if you need some help to do so, get in touch. Read the full article here: https://lnkd.in/e7tPJHfg #Trust #Communications #EvolvingMediaLandscape #Authenticity #NavigatingChange #HomeoftheChangeIndex

4

What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

20

Is Happiness Your Company's Superpower? 🌟 Earlier this month, I had the privilege of attending the Alliance of Independent Agencies’ Festival of Happiness 2024, with fellow bean and Mental Health First Aider, Abi Fraser. A day dedicated to exploring the powerful connection between agency culture, wellbeing, and high performance. The key takeaway? Culture isn’t fluffy - it’s commercial. The stats speak for themselves: poor mental health costs UK businesses £51 billion annually, yet teams with strong cultures outperform others by 4x. Here’s what I learned: * Happiness is measurable: Tools like the The Happiness Index highlight how emotional data - not just engagement - can help leaders understand their teams. *Relationships matter: Feeling connected and safe at work significantly impacts retention. Have a workplace bestie? You’re less likely to leave. *Leaders set the tone: From values to actions, leadership shapes the culture and drives wellbeing - a BIG thank you to Elaine Jobson for sharing her insights and experiences. It’s not a sprint, though. Building a culture that fosters happiness and productivity takes time, a clear plan, and collective effort. But the results? Worth every step! Read my latest jellybean blog to learn more about the importance of culture when it comes to high performance. #FestivalOfHappiness #WorkplaceWellbeing #AgencyLife #Leadership https://lnkd.in/evbiuGCb

10

3 Comments

Yesterday marked a milestone for PR Mums – and a leap toward transformative change for everyone in PR. 🚀 After six months of collaboration with a pan-industry Steering Group—including PRCA, CIPR, Women in PR, Axicom, Grayling, Fine Lines, Manifest, Hope & Glory, Full Fat, and The Unmistakables—plus invaluable input from countless voices across the industry, we are proud to unveil: ✅ Industry White Paper: Created in partnership with Platform55—an award-winning, market-leading HR platform — sheds insights into current working practices whilst providing a roadmap for agencies to create inclusive, people-first cultures. ✅ Parental Policy Charter: Built on four key pillars to help agencies create genuinely supportive workplaces. ✅ Best Practice Certification: Recognising agencies championing inclusivity and family-first policies. ✅ Parenting HR Platform: Powered by Platform55, designed to foster healthy, inclusive team cultures. Together, we’ve laid the foundation for a more inclusive, people-first PR industry—and this is only the beginning. 💪 Download the White Paper: https://lnkd.in/eUf7pesb #PRMums #FamilyFriendlyWorkplace #ParentingPolicy #CultureChange

18

3 Comments

PR Mums and Platform55's new research into the UK parenting landscape in PR & Comms reveals that most PR professionals believe their managers cannot handle sensitive conversations around family, and feel that parental leave is not effectively implemented at their workplace. We're proud to be part of the steering group along with other agencies to help create a new guideline for supporting parents and agencies in the industry. From parental policy charter to best practice certification programme, we're all working working towards a single mission: how to drive meaningful change in PR by setting a new benchmark for family-friendly workplaces across the PR sector. View the white paper here: https://bit.ly/494blHC

3

Appreciate the shoutout PRWeek UK, and great to see the original comment about agencies adopting AI making your most-read articles this year. I would however update my original comment to include a fourth category that we will see emerge in 2025... 0. Agencies that integrate custom-built PR assistants directly into the comms channels of their clients - these assistants will have domain-specific expertise and the ability to execute tasks (Agentic) 1. Agencies that build their own proprietary technology (AI-Powered) 2. Agencies that employ prompt engineers/experts able to get the best results out of existing AI tooling (AI-Literate) 3. Agencies that allow their employees to leverage consumer-grade AI software (AI-Adoptive) Whether communications has a seat at the c-suite table or not, it will be integrated into every company department by the end of 2026 - turning companies into comms departments.

13

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

18

As using AI to drive marketing and communications efficiencies becomes the lowest common denominator, businesses must look beyond efficiency to AI solutions that help their brand stand out, through the lens of more ambitious and meaningful ideas.     We have developed a value-based framework to help marketers and communicators develop a beyond efficiency mindset, and:    - Transform passive customers into active participants by delivering autonomy, validation, ethical empowerment, and emotional understanding.  - Help them address concerns about privacy, regulation, and transparency with AI usage.  - Explore ambitious, intriguing, and creative ways of incorporating generative AI to their customer journey.     Learn about the AI Beyond Efficiency framework. #AIBeyondEfficiency #CustomerCentricAI #AIInnovation

6

Why proactive PR strategies are essential for ambitious B2B brands To maximise media coverage Create the story, lead the story, be the story. Proactively engaging with journalists and influencers ensures your brand is consistently in the spotlight, enhancing visibility and credibility. To shape the industry narrative Lead, challenge and guide. By leading conversations rather than reacting to them, your brand can set industry trends and become a thought leader. Proactive PR allows you to control your brand's narrative and influence market perceptions. Strengthen stakeholder relationships The more I see you the more I like you. Regular, proactive communication builds stronger relationships with stakeholders. It demonstrates your commitment and foresight, making your brand a trusted partner in the industry. To accelerate business growth The more I like you the more I trust you. Consistent media presence and positive coverage fuel business growth. Proactive PR strategies attract new clients, retain existing ones, and boost overall brand equity. Ambitious B2B brands can't afford to be passive. Implementing proactive PR strategies is key to staying relevant, influential, and ahead of the competition. How does your brand lead the narrative - Teddy 👇👇really wants to know? #Marketing #B2BPR #InstinctToBeDistinct #TechPR

13

10 Comments

For a decade, We Are Social has been publishing the Think Forward trend report that provides valuable insights for anyone looking to understand the future of online culture and how brands can effectively engage with their audiences in this new era. This year’s report - Think Forward 2025: The Liveable Web - is now live. Here are the trends shaping how people seek a more balanced and fulfilling online experience with a renewed focus on joy: 🐵 Primal Renaissance: A return to rawness and authenticity in online self-expression. 🌈 Low-stakes Social: The rise of wholesome content and a desire for relaxed online spaces. 🍃 Intentional Consumerism: A shift towards mindful consumption and sustainable spending habits. 👯‍♀️ Modern Mythmaking: The rise of interactive entertainment and audience participation. 🤗 New Intimacies: The craving for genuine connection and a sense of belonging in the digital world. The social media landscape is at a pivotal moment, where people are increasingly seeking authenticity, levity, and genuine connection amid rising concerns about its impact. These trends reveal not just the challenges but the profound opportunities for brands to step up. By championing intentional consumerism, fostering meaningful communities, and embracing cultural nuances, brands can be part of creating a healthier, more human digital world—something Australians are clearly craving. Sign up to access to the full report :

27

By solely focusing on efficiency as a guiding principle for AI strategy, brands limit themselves from participating in an unprecedented revolution. To get closer to customers, brands must adopt a ‘Beyond Efficiency Mindset.’ Together, with the renowned think tank House of Beautiful Business we are excited to release our second thought leadership AI report, AI Beyond Efficiency. It is crafted to help brand leaders, as well as marketing and communication executives, determine the values that should guide their AI journey beyond efficiency gains and prompt them to think about how to find creative and meaningful ways to build those values into their strategy. #AIBeyondEfficiency #CustomerCentricAI #AIInnovation

12

For a decade, We Are Social has been publishing the Think Forward trend report that provides valuable insights for anyone looking to understand the future of online culture and how brands can effectively engage with their audiences in this new era. This year’s report - Think Forward 2025: The Liveable Web - launches today. Here are the trends shaping how people seek a more balanced and fulfilling online experience with a renewed focus on joy. Primal Renaissance: A return to rawness and authenticity in online self-expression. Low-stakes Social: The rise of wholesome content and a desire for relaxed online spaces. Intentional Consumerism: A shift towards mindful consumption and sustainable spending habits. Modern Mythmaking: The rise of interactive entertainment and audience participation. New Intimacies: The craving for genuine connection and a sense of belonging in the digital world. Sign up to access to the full report : https://lnkd.in/gjEc7YzZ

14

A few days ago, I published the post below here on LinkedIn and on other social networks about my blog being in Vuelio's listing of the Top 10 UK PR blogs 2024. Some nice reactions here (thanks!) and there. On LinkedIn, though, within a few hours, I'd received email pitches and DMs from people wanting me to publish guest posts, with the promise that they'd promote the posts and "amplify my SEO presence," to quote one. All in exchange for "just a few carefully selected links," to quote another. It’s clear that LinkedIn is fast becoming a breeding ground for inauthentic, spammy, approaches. But the real question is: How do we maintain trust and authenticity in a space that’s increasingly being exploited?

1

1 Comment

Interesting article from Suzana Lay about the blurring of lines between brand and product media 👇

10

We’re excited to share that our Managing Director, James Crawford FPRCA, has been quoted in the latest PRmoment article discussing the misconceptions around B2B PR. At PR Agency One, we’ve seen how B2B brands can thrive with well-crafted PR strategies that build credibility and drive business results. The piece dives into how PR can do more than just build brand awareness for B2B companies—it can foster trust and position brands as industry leaders. Read more about James’ insights here: https://lnkd.in/eRw4CJzK #B2BPR #PublicRelations #PRAgencyOne #PRStrategy

6

Conceptual influencer briefings – are they about branded messaging or the creative freedom of an influencer? It's actually both. Our Influencer Manager Sophie Marshall and Associate Creative Director Charlie Frank discuss the relationship we have at Digital Natives with connecting our brand and influencers' content desires, through a conceptual brief. #socialagency #influencer #influencermarketing #socialmarketing

5

Mass Media Scandals Strikes + Redundancies. But you CAN still grow your media coverage results in this troubled and shrinking market. See how we've been doing it in our latest B&T article. Thanks Tom Fogden. #MakePeopleBetter #pr #marketing #media #journalism https://bit.ly/3T0kxG1

13

‘You can’t really measure the impact of PR’. I hear that said so often that sometimes even those of us working in the sector can be at risk of internalising that belief. Which is why it’s so uplifting when a client takes the time to write in on a Friday afternoon to say ‘the result of the press coverage [that Rostrum generated] is a 25% increase in website traffic and a 50% increase in form completions’. That’s a measurable return on investment from your PR programme.

43

1 Comment