summer.’s Post

In just 9 weeks, we'll welcome over 250 guests to Scottish Beer Awards annual ceremony in Glasgow! This year, nearly 300 beers from 30 breweries across Scotland entered, and we were blown away by the quality of entries. Our events are made possible by our incredible sponsors, who play a vital role in supporting and celebrating the Scottish brewing sector. Here’s 5 reasons why they choose to sponsor… 1. Increased Brand Exposure Ensure your business is noticed by the Scottish brewing sector by tapping into our pre-existing audience base. 2.  Targeted Audience Engagement Engage directly with your target audience in a truly personalised and impactful way. 3.  Access to Exclusive Networking Days Join us at our judging days with industry leaders, influencers, and potential new clients. 4.  Increased Brand Recall Create lasting memories and experiences at the annual awards ceremony that resonate with attendees long after the event ends. 5.  Cost-Effective Marketing and ROI Reach your targeted audience more effectively than traditional marketing, maximising your marketing budget. 💻 scottishbeerawards.co.uk 📧 [email protected] ☎ 0131 337 6232

Such interesting to see how we can increase brand awareness, and, in the same time, convey our values such as emotion and true experience to the consumer... Cinema and fine wines fit well! Tks you Kathleen Willcox and Wine-Searcher for this very interesting article. #americancinematheque #brandawareness #influence #marketing #cinema #kathleenwillcox #winesearcher Chateau Malartic-Lagravière

🎉The Ambani Wedding: A Masterclass in Marketing Strategy🎉 This weekend, the Ambani family showcased an extraordinary example of marketing through the grand wedding of their heir. It was more than a family celebration; it was a global event that highlighted the Ambani brand's association with luxury and exclusivity. By inviting celebrities and global industry leaders, the Ambanis effectively used influencer marketing to boost the event's visibility. The way they told the story of the wedding, from the pre-wedding festivities to the main event, captivated people worldwide and created a strong emotional connection. Guests didn't just attend a wedding; they experienced a spectacular event filled with custom decor and unique entertainment. This approach is a great example of experiential marketing, where creating memorable experiences enhances brand perception. Additionally, the strategic use of social media ensured that the event trended globally, reaching far beyond the attendees. This amplification showcased the power of a well-planned social media strategy. The Ambani wedding is a perfect example of how strategic planning and execution can turn an event into a powerful marketing tool. There’s so much to learn from their approach to branding and event marketing. ✨ #MarketingStrategy #Branding #EventMarketing #InfluencerMarketing #ExperientialMarketing #AmbaniWedding #LuxuryBranding

Working with influencers is what everyone tells you to do but where do you start. This blog gives you some handy tips on how to do it, what to remember and how it can be effective. #influencers #PR https://lnkd.in/dZirBcw

Sports marketing has evolved dramatically over the years, and one prime example is the electrifying atmosphere surrounding events like the Kentucky Derby. With the advent of social media, younger generations are experiencing and falling in love with traditions that have stood the test of time for over 150 years. ADWEEK explores how the Kentucky Derby, known as "The Greatest Two Minutes in Sports," has captured the hearts of millions worldwide. Social media platforms and influencers have played a pivotal role in amplifying the excitement, allowing fans to engage, share their experiences, and connect with fellow enthusiasts in real-time. From Instagram-worthy fashion statements to viral TikTok moments capturing the thrill of the race, social media has transformed the Kentucky Derby into a global phenomenon. It's not just about the race itself; it's about the entire experience, from the pre-race festivities to the post-race celebrations, all shared and celebrated across digital platforms. As marketers, it's crucial to understand the power of social media in shaping and enhancing the sports marketing landscape. By leveraging these platforms effectively, we can engage with younger audiences, foster brand loyalty, and continue to celebrate the rich traditions that make events like the Kentucky Derby so iconic. Read the article here -> https://lnkd.in/gHH8ndyN #GlobalMarketing #DigitalMarketing #ContentMarketing #BrandManagement #MarketResearch #Advertising #PublicRelations

’Tis the season of giving… and let’s be real, there’s nothing better than the gift that keeps on giving! 🎁✨ That’s why I’m OBSESSED with Aroma360 diffusers! Not only are they the perfect treat for yourself (because we love a little self-love moment), but they’re also THE ultimate gift for someone you love. Imagine their face when they unwrap a gift that makes their home smell like a 5-star hotel. 🤩 And the best part? @aroma360 has some amazing sales happening right now, so you can snag one (or two) while staying on budget! *cha ching* Trust me, once you experience these diffusers, there’s no going back. 🫶 It’s luxury, coziness, and vibes all in one. Have you tried them yet? Let me know what scent you’re obsessed with! #GiftIdeas #Aroma360 #HolidayGifts #TheGiftThatKeepsOnGiving #HomeVibes #TheBossLadyVee . . . . . #contentcreators #influencertips #homeessentials #cozyvibes #creatorcommunity #homeinspo #luxurylifestyle #contentideas #smallcreator #contentstrategy #homedecorideas #influencerstyle #creatorlife #homedecorlover #cozyhome

As a marketing major, I wanted to share my thoughts on the latest collaboration between Chamberlain Coffee☕️ and Tequila 818🥃 on their limited-edition espresso martini bundle☕️🍸 ! 🎉 🎯 Targeting Gen Z with precision, this partnership has done it perfectly! Here's why: 1️⃣ Cultural Relevance: Gen Z appreciates authenticity and experiences. By joining into the rising trend of espresso martinis and the excitement of limited editions, Chamberlain Coffee and Tequila 818 are directly speaking to this demographic. 2️⃣ Influencer Power: Chamberlain Coffee, whose face is social media influencer Emma Chamberlain, has a strong hold on Gen Z's attention. By collaborating with Tequila 818, co-founded by Kendall Jenner, they've created a turning heads collaboration that's hard to ignore. 3️⃣ Brand emotion: Both Chamberlain Coffee and Tequila 818 convey a vibe that Gen Z relates to – trendy, bold, and unapologetically authentic. By supporting these brands, Gen Z consumers are not just buying a product; they're buying into a lifestyle. In summary, this collaboration isn't just about selling a product; it's about creating an experience. It's about discovering the desires of Gen Z and creating something they didn't even know they wanted – until now!  🚀☕🍸 #MarketingGenius #GenZMarketing #CollaborationGoals

What are your influencer event non-negotiables? 👇 Mine are... 🤳 A plus one. Who else is going to take my content the way I KNOW my audience loves it? 🚗 A rideshare code, or at the very least, complimentary valet. 🫂 Connecting with at least 1 team member from the brand. 🍹 Mocktails. With the fun pink glitter the "regular" cocktails have too. 📸 A WELL-LIT photo op. I love a good fresh flower installation! 🛍️ Allowing creators to pick which goodies we take home, rather than a pre-filled bag. You have NO idea how much ✨ stuff ✨ we have already. Am I asking for too much? Is this the bare minimum? Let me know, especially if you have experience from the event planning side! #eventplanning #events #event #influencerevent #contentcreator #influencerlife #insights #losangeles

🚨🍇📣 What role has user-generated content played in promoting vineyards in emerging wine countries? - Event Sponsorship and Influence Marketing: Wineries have leveraged gala sponsorships as a marketing strategy to elevate their brand and connect with a select target audience, associating their products with celebrities, luxury, and success. This approach generates immense visibility through photographs, articles, and social mentions, effectively elevating the perception of the wine's quality and exclusivity while building brand recognition and loyalty [6]. - Awards Sponsorship: Turning to awards show sponsorships combines traditional advertising campaigns with influencer marketing's vast reach, leading to significant market growth. This strategy not only enhances brand visibility and awareness but also enables targeting specific demographics of wine lovers and collectors. The extensive media coverage and social media impressions from awards shows contribute to overall brand awareness, offering promotional opportunities and reaching a wider international audience [11]. - Industry Events and Trade Tastings: Participation in wine events and trade tastings, such as Wine Paris & Vinexpo Paris, represents a crucial platform for emerging vineyards to showcase their products, connect with senior buyers, and expand their distribution networks. These events serve as an important avenue for networking, business transactions, and introducing vineyard offerings to potential importers, distributors, and consumers, thereby aiding in the promotion and expansion of emerging wine countries' visibility on the global stage [10][13]. - Digital Engagement and Content Sharing: The digital age has shifted how knowledge is accessed, with technology and trusted curators replacing traditional wine education avenues. This transition underlines the importance of digital platforms and user-generated content in promoting vineyards by engaging younger consumers through online channels, which are crucial for the future growth of the wine industry [20]. - Cultural Exchange and Innovation: The demographic shift and growing Asian American presence in California's wine country highlight potential for diversification in the wine industry's workforce and consumer base. This change could lead to innovation in viticulture and enology, with new developments in production techniques, flavors, and sustainability practices driven by cultural exchange, which could be beneficial for emerging wine countries looking to distinguish their offerings and appeal to broader markets [21]. 👉 Read more here: https://lnkd.in/g9zGAVab #winery #winemaking #wineindustry #performance #marketing

The margins are healthier and their target audience aren't constrained by limits on spending but for premium spirits brands, this doesn't come with a cast-iron guarantee of success. In fact, with a more discerning consumer, who are hyper-conscious about what their choices say about them, the ability to differentiate in what is now a heavily saturated space has never been more important. On November 6th, our strategic firepower combines with the best of our network to host a virtual event designed to give you a clearer understanding of these challenges and what you can do to stay a step ahead of the competition. Not one to miss, register here: https://lnkd.in/e_MvZneK #premiumisation #competition #impossibletoignore