Truffle Social

Want to know a bit more about the magic of CGI? Watch the behind-the-scenes of our Christmas CGI project with Hotel Chocolat. Zachary Reilly shares a step-by-step on how he transformed Hotel Chocolat's Regent's Street store into an inviting festive wonderland, inspired by the iconic Chocolate Imaginarium. From finding the perfect time to film the store in the early stages of the project to the completion of the campaign, it's been fascinating to see the planning and technology behind CGI and how our ideas were brought to life - quite literally. We are beyond happy with the final result. Get in touch at [email protected] if CGI is part of your 2025 marketing strategy, we'd love to work with you! #Creativity #SocialMediaMarketing #Marketing #HotelChocolat #CGI #TruffleSocial #DigitalMarketing

We're thrilled to unveil our first CGI project with Hotel Chocolat, brought to life by the incredibly talented Zachary Reilly ⭐️ The brief was to transform their iconic Regent’s Street flagship store into a magical Christmas wonderland inspired by the Hotel Chocolat Imaginarium. From enchanting chocolate reefs to playful skating penguins, we animated the store to capture the true spirit of the holiday season. It’s been an incredible journey to see ideas come to life in CGI, a true blend of creativity and technology. Is your brand ready to step into the world of CGI and bring your concepts to life? Get in touch with us today! 📩 [email protected] #CGI #HotelChocolat #Christmas #SocialMediaMarketing #DigitalMarketing #Creativity #Marketing #Technology

Brands are going BIG - will oversized marketing be a HUGE trend in 2025? 👀 Oversized marketing is a simple, yet bold concept that's everywhere on social media. By making ordinary sized, mundane products into giant versions of themselves, brands are creating moments that are almost impossible to ignore. These campaigns are going viral, capturing attention and sparking conversation, while driving organic engagement. After all, name a more perfect way to create buzz than by dropping a 19-foot IKEA bag in the centre of New York City! These brands are smashing this trend - IKEA, rhode skin, JACQUEMUS & J.Crew. Are you drawn to giant products? Will you be incorporating this trend into your 2025 marketing strategy? #SocialMedia #SocialMediaMarketing #OversizedMarketing #2025Marketing #Innovation #DigitalMarketing #MarketingTrend #MarketingTips

⭐️ Client Spotlight ⭐️ We’re thrilled to share our latest client work with the incredible La Bougie, where we had the pleasure of bringing their recently launched Fir Baby! Christmas candle to life. The brief was to create a narrative story series with a little edge. Through a series of images and reels, we captured the candle’s festive, yet sensual side, while staying true to La Bougie’s sophisticated brand image. Chef-turned-perfumer Lucy Hagerty founded La Bougie in 2012. Known for their hand-poured candles, the Irish based brand has become a worldwide favourite and we're so proud to be part of this exciting project! If you’re looking to tell your brand story in a unique and capitative way, get in touch via email at [email protected] #Client #ClientSpotlight #ClientWork #LaBougie #Candles #DigitalMarketing #SocialMediaAgency #Photoshoot #CreativeWork #Marketing

Guinness is still THE ONE 🍺🪄 From a pub classic to a trendy millennial favourite, Guinness has blown up on social media. From bold partnerships with popular clothing brands to creative storytelling (and fan accounts), they're staying RELEVENT, keeping the many generations to come engaged. The debate continues though, where do you split the G? ⬇️ #Guinness #SocialMediaMarketing #DigitalMarketing #Strategy #SocialMedia #Innovation

SO many Instagram Updates! What's New? ⬇️ 1. Say Goodbye to Inactive Accounts 👋🏼 Instagram now lets you remove deactivated users from your following. No more ghost followers cluttering your performance stats, messing with engagement rates, or impacting your ad targeting. 2. Hashtags Can’t be Followed Anymore #️⃣ To counter spam content Instagram's removed the option to follow hashtags, they will no longer show up on feeds. Is this the beginning of the end for hashtags? Will people stop using them all together? 3. Highlights Get Their Own Tab ⭐️ Instagram is simplifying your profile layout with highlights moving to a dedicated tab. They will also become visible on your grid! We wonder how this change might shift story content uploaded by businesses and affect engagement. 4. A Fresh Start for Explore Feed 👤 Bored of the your Instagram recommendations? Well, you can now reset your algorithm, clearing all of Instagram's data about your interests. It’s like starting with a blank slate – but will you miss your old algorithm? #Instagram #IndustryUpdates #DigitalMarketing #Technology #SocialMedia #SocialMediaUpdates

Wicked's Social Media Strategy is a Marketing MASTERCLASS... 🪄 The launch of the highly anticipated Wicked movie is finally here, and their marketing strategy has been nothing short of brilliant. They've created a powerful buzz resulting in an impactful impression and we can ALL learn from it. Here's how: 1️⃣ Building anticipation with teasers Wicked created excitement among audiences months in advance through teasing them with glimpses and BTS content which sparked curiosity worldwide. 2️⃣ Use of short-form video to grab attention Wicked used quick, dynamic content of characters and scenes to keep people craving more. 3️⃣ Having a clear visual identity Wicked's signature colour pallet is instantly recognisable. They've launched cohesive collaborations that stick with their brand's personality. Which ones will you be trying out? #SocialMediaStrategy #DigitalMarketing #WickedMovie #Marketing #SocialMediaTips #Wicked

Social Media's CHANGING for younger people. How? Last week, the Australian government announced plans to ban social media for under 16s, in an effort to address growing concerns about the mental health of young people. But, is banning social media altogether the right thing to do? Or will it isolate an entire generation from something that has become such a huge part of our world. We, along with many others are sceptical about this decision. However, we do agree that social media platforms must take greater responsibility to make their app a safe space to scroll. Instagram - the most popular app among young people - has put a little more effort in by introducing several new features aimed to protect under 18s: 📱 An AI tool that detects users lying about their age. 🔞 Sensitive content being steered away from young users. 👤 And of course, the new teen accounts that were launched in September. To enforce all these new changes and rules will be another story as the current system is just too easy to bypass. We have so many questions like will we see other platforms following Instagram's lead with these updates? Do you think banning social media is the answer? #SocialMedia #Instagram #DigitalMarketing #Technology #Education #SocialMediaAdvice #Industryupdates #TruffleSocial

The BEST Managing Director any team could DREAM to have. Congrats, Giselle Elsom on your half decade at Truffle! Here's to many more years of hard work, accomplishments, milestones and fun! 🥂 👏 #team #femaleleader #femaleempowerment #workhard #socialmediaagency

❗️New trending social media marketing strategy❗️ Have you seen non-food related brands use food within their marketing? Does it draw you in and make you hungry for their products? Well, this is a tactic called sensory marketing - a psychological method where brands engage in all 5 senses. A unique sensory emotion is created when you see these images, and even subconsciously, we associate different foods with different feelings. Marketers use these emotions to link their products to a certain feeling which makes their brand more memorable to the audience. A prime example of sensory marketing success is rhode skin. From glazed doughnuts to juicy raspberries, they use food to convey the vibe of their products and make their products look delicious whilst increasing talkability and conversation. A juxtaposition is sparked when beauty brands use images of food; it's almost as if the food isn't meant to be there. This juxtaposition isn't anything new, we've been seeing it since the days of magazine ads, but it's clear to say that it's not going anywhere as it draws people in. What do you think about sensory marketing? Does it make you want to buy? #SensoryMarketing #SocialMediaStrategy #TrendingStrategy #SocialMediaAdvice #ProductMarketing #TruffleSocial