Anthony Main’s Post

👣 Go deeper into the story behind Ariad's rebrand by checking out our case study. Ariad shows that change, when guided by strategy and creative vision, can be truly transformative for a business. 🗣 What do you think of Ariad's rebrand? Does it achieve their goal of redefining their offering? Share your thoughts! 🔗 Case study: https://lnkd.in/dHaUGDzD #skinn #ariad #rebranding #businesstransformation #brandstrategy

👣 Go deeper into the story behind Ariad's rebrand by checking out our case study. Ariad shows that change, when guided by strategy and creative vision, can be truly transformative for a business. 🗣 What do you think of Ariad's rebrand? Does it achieve their goal of redefining their offering? Share your thoughts! 🔗 Case study: https://lnkd.in/dHaUGDzD #skinn #ariad #rebranding #businesstransformation #brandstrategy

#𝗕𝗟𝗘𝗦𝗦𝗘𝗗. We all have unique talents that set us apart, but even the most talented need trusted partners to truly elevate a vision. "𝘾𝙝𝙤𝙤𝙨𝙞𝙣𝙜 𝙏𝙍𝘽 𝙛𝙤𝙧 𝙢𝙮 𝙧𝙚𝙗𝙧𝙖𝙣𝙙 𝙬𝙖𝙨 𝙩𝙝𝙚 𝘽𝙀𝙎𝙏 𝘿𝙀𝘾𝙄𝙎𝙄𝙊𝙉 𝙄 𝙘𝙤𝙪𝙡𝙙 𝙝𝙖𝙫𝙚 𝙢𝙖𝙙𝙚. 𝙏𝙞𝙣𝙖 𝙗𝙧𝙤𝙪𝙜𝙝𝙩 𝙘𝙡𝙖𝙧𝙞𝙩𝙮 𝙖𝙣𝙙 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙘𝙮 𝙩𝙤 𝙢𝙮 𝙗𝙧𝙖𝙣𝙙—𝙩𝙝𝙞𝙣𝙜𝙨 𝙄 𝙙𝙞𝙙𝙣’𝙩 𝙚𝙫𝙚𝙣 𝙧𝙚𝙖𝙡𝙞𝙯𝙚 𝙬𝙚𝙧𝙚 𝙢𝙞𝙨𝙨𝙞𝙣𝙜. 𝙃𝙚𝙧 𝙜𝙪𝙞𝙙𝙖𝙣𝙘𝙚 𝙚𝙡𝙚𝙫𝙖𝙩𝙚𝙙 𝙢𝙮 𝙫𝙞𝙨𝙞𝙤𝙣 𝙖𝙣𝙙 𝙝𝙚𝙡𝙥𝙚𝙙 𝙢𝙮 𝙗𝙧𝙖𝙣𝙙 𝙩𝙧𝙪𝙡𝙮 𝙨𝙝𝙞𝙣𝙚."  When you collaborate with the right people, you can see clearly. Surround yourself with partners who amplify your talent and help your brand shine brighter than ever! https://lnkd.in/eantnf24 #UnlockYourPotential #TrustedPartners #ElevateTogether #BrandClarity #CollaborationMagic #TRBCreative

Truly amazing to see how Enflux is shaping into a multi-layered brand. People call us an emerging star of market-making, a Resolut in the making, a Bulgarian market maker... Also, the fairest and most transparent. Those who give out everything and truly care about the sustainable growth. Never pump and dump. Always deep and consistent liquidity. Educative. Helpful and collaborative. The underdogs. The real deal. The creative spirits. The determined. The indefatigable. One and only Enflux. On the team side, we mirror the founders with whom we partner. The code words of our team ethos? Meme culture and insider jokes. Never boring all-hands meetings. Flexibility is the biggest flex, but responsibility rules. Holding accountable on one hand, giving out generously on the other. Our style is not for everyone. We push when we see potential. We are direct. Some don't like our approach. Most who know us do. We are wearing multiple hats. Each shares the mindset of an action-taker and knows what it means to walk that path. The team is Enflux, and Enflux is the team. All this sums up to the point where people start talking about us; at large conferences and in small rooms, exchange management and project founders, listing individuals and agency teams, physical and digital. The word spreads. How did that happen? Transparency. Trust. Collaboration. I guess nothing happens then everything happens is kinda true. Moving forward.

After landing our first household name partner, we stopped working with smaller brands. Since we had finally “made it”, we decided they weren’t worth our time. J O K I N G! At Hologenix, LLC, we’ve worked with partners of all sizes, including partnerships with leading global brands. But we also really value our partnerships with our smaller retailers. A few reasons why: 1. These brands, while they may not have massive customer bases, often have loyal, dedicated fans who are invested in their new product releases. 2. Smaller, agile brands are often more open to exploring innovations like CELLIANT®, and they have less red tape to run through along the way. 3. We’re in the business of making people’s lives better. Any company – big or small – that is committed to that same core mission is someone we’re interested in working with. There are so many things to consider when selecting which brands to partner with. But pursuing name recognition and company size over all else is often a losing battle. For us? We’re invested in the level of impact we can make – not just the size of a deal on paper.

While our commitment to innovation, collaboration, and driving future success remains the same, we’ve updated our brand to better reflect who we are and where we’re headed 🚀 As we navigate this new frontier together, we’re more committed than ever to helping you reach your goals. Here's to the future! 🙌 We’d love to hear your thoughts on our new look – drop a comment below 👇 #Rebrand #NewLook #NewOrbit

Welcome to Partner Brand Solutions, where creativity, purpose, and innovation blend to shape the brands of tomorrow. We believe in making a difference through creativity, strategy, and humanity. Our goal is to create purposeful work that helps people buy into a brand before they buy its products. See what we do at partnerbrandsolutions.com. #BrandInnovation #CreativeAgency #BrandStrategy #BrandExperience #MarketingSolutions #CreativeExcellence #PurposeDriven #InnovationHub #BrandImpact #CreativeSolutions

🌟 Rebranding: when and why? 🌟 Sometimes, brands need to take a fresh approach to stay relevant and competitive. Here are key reasons why rebranding might be necessary: 1. Market evolution 📈: As markets change, so do consumer preferences. A rebrand can help align your brand with current trends and demands 2. Strategic shift 🔄: When your business strategy changes, your brand should reflect those new goals and directions to ensure consistency and clarity 3. Brand reputation 💡: If your brand has faced challenges or negative perceptions, a rebrand can help reset and improve your image 4. Expansion or diversification 🌍: Entering new markets or launching new products often requires a rebrand to appeal to a broader audience 5. Mergers and acquisitions 🤝: When companies merge or are acquired, a rebrand can unify and streamline the new entity's identity Rebranding can be a powerful tool for growth and reinvention. It's not just about a new logo or tagline – it's about redefining your brand's story and connection with customers.

"Is your brand's #positioning well-defined? Are your team members aligned with it? Is it compelling enough to engage and motivate the entire organization?" Facing a pivotal moment, a leading technology company approached us asking themselves these pressing questions. These were the critical inquiries they needed to address, not just for #growth, but for survival in today’s rapidly changing tech landscape. Our mission was clear: to discover a new #brand positioning that not only embraced #change but also remained true to the company’s foundational integrity. We started by deeply engaging with both internal and external stakeholders, exploring the brand’s DNA, its historical significance and the positive impact that can have in people’s life. We designed engaging sessions with #consumers to harvest deep #insights into what truly resonates with them today. And in a #cocreative session we translated these insights into a #purpose-driven positioning that could serve as a beacon for the whole company. The process was enlightening, unveiling a profound connection between the company’s legacy and the current market expectations. The efforts culminated in the creation of a powerful #manifesto—a clear, written declaration of the company's vision and operational principles, derived from the rich insights gathered. This #transformative journey reminded us the critical importance of maintaining a #human-centered focus, ensuring that every strategic step is deeply connected with the values and perceptions of the people a brand serves. Christophe Fauconnier, Joyshree Reinelt, Femke van Loon, Luciana Panzuto, Siew Ting Foo, Chris Bohrer, Patricia Rodrigues, Dan Salzman, Sunaina Mehta, Javier Martin, Amy Winhoven, Roberto Cymrot, Lilly Borisenko, Reynard Laksmono, Puja Pendley, Natalie Alia, Brian Powell, Cristina Bondolowski, Laure MBARGA FUGIT, Sophie Ho, Ricardo Zapata, Nina Taniguchi, Gary So

We are often called in to help companies grow their business in a meaningful way. As Riccardo Cristiani describes, the #brand positioning is often the entry point. But the task at hand is larger than simply positioning a brand. We believe that brands are crucial #leadership tools to build deeper relevance, resonance and relationships with internal and external stakeholders. What is your experience in using a brand to motivate the organization? Would love to hear. John Dillon John Glace John McNeel Brian Powell