Cristina Bondolowski

With 2025 right around the corner, prioritizing company goals while balancing emerging technologies and growth expectations should be top of mind for marketing professionals. I shared my thoughts and predictions for #AI and marketing with Michelle Castillo in Campaign US – read the full article below: https://bit.ly/3YwYbOr #Marketing #McKinsey

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Did you know that NEARLY HALF of major multinationals are struggling to measure DEI efforts in content production? 🤯 But WHY is DEI crucial in production? Because storytelling shapes perception. By prioritising diversity and inclusion, we not only reflect the richness of our audiences but also drive innovation and creativity. That’s why I’m SO proud that Unilever and my former advertising team, AdPro – with a special shoutout to Hannah Harris and Dana Cadden – have made key contributions to the newly released World Federation of Advertisers’ DEI Production Playbook! It’s filled to the brim with best practice and brand examples for marketers looking to embed DEI in the production process. 💡 Check out the research and the guide here: https://lnkd.in/esjmUEVE #UniquelyUnilever #Diversity #Equity #Inclusion

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It's been a whirlwind of a week as I launch my second born into her college life, and slide into the life an empty nester, while also keeping things going on the business front-whew!. #transition With that said, I am now reflecting on my inclusion in the launch of the book The Empathy Dilemma by Maria Ross. This event allowed me to participate in a panel discussion with amazing and empathetic leaders like Andre Player and Mikaela Kiner and meet some truly wonderful people. #thankful It is a privilege and rarity to engage with business leaders across the industry highlighting empathy and the positive results it has on teams, businesses and individuals. I was particularly struck by the data and case studies that Maria has been gathering over the past few years for both of her books focused on empathy in business. If you are looking for tangible ways to balance empathy AND drive results, accountability, peak performance, and innovation- I recommend you grab your copy of The Empathy Dilemma immediately. #theempathydilemma #theempathyedge and you might want to check out her podcast title "The Empathy Edge" where she hosts guests from every walk of life to discuss the specific tactics, and lessons associated with empathetic leadership #podcast A special thank you to Maria Ross for the invitation and for your inspiring insights on this important and impactful topic. I also want to thank her for allowing me to share the Eleven 11 Solutions' Growth Mindset "mini workshop" with the attendees and the full participation of everyone in attendance. #improv #growthmindset #teambuilding #training #workshops #fun #learning #empatheticleadership #booklaunch #results #leadership #collaboration #trust #connection #relationshipiseverything hashtag#EmpathyInLeadership hashtag#RelationshipSales hashtag#Leadership hashtag#ResultsDriven hashtag#Trust hashtag#TheEmpathyDilemma hashtag#TeamPlayerVentures

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Unlock the Secrets of Middle Eastern Beauty: Download Latest Report curated by 4SiGHT Research & Analytics Team! The face of beauty is evolving fast in the Middle East. From ancient rituals to cutting-edge innovations, Middle Eastern beauty now seamlessly merges tradition with modernity. Why should you care? 1. The Middle Eastern beauty market is one of the fastest-growing globally. 2. Inner beauty, wellness, and empowerment are reshaping the standards. 3. Men are stepping into the spotlight with a rise in grooming trends. Our September report dives into the top trends shaping the region’s beauty industry - from A-Beauty’s rise to personalized, tech-driven skincare and the influence of iconic brands like Huda Beauty and Amouage. Download now to discover more! 👉 https://lnkd.in/dTatZ_Pw

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Black Friday Through a Marketer’s Eyes 🛍️ As marketers, we know that Black Friday is more than just a day of discounts—it’s a masterclass in consumer behavior, urgency, and brand storytelling. ✨ Here’s what makes this day so powerful: 1️⃣ Scarcity drives action: Limited-time offers create a sense of urgency 2️⃣ Emotional connection: Smart campaigns tap into the excitement and FOMO (Fear of Missing Out) 3️⃣ Customer loyalty: Beyond the discounts, brands that deliver great experiences keep customers coming back But let’s not forget: Authenticity matters. It’s not just about selling more—it’s about building trust and offering real value. What’s your favorite Black Friday marketing moment? Let’s chat in the comments! 🖤 #MarketingInsights #BlackFridayStrategy #ConsumerBehavior #BrandBuilding

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As consumers continue to tighten their spending belts, the CPG industry is witnessing a shift towards seeking more deals. Leading CPGs had aimed to boost brand building in Q1, but the focus will now likely shift to trade spending with retailers for new promotions. Understanding competitors' MAP policies, pricing tactics, and margins is crucial in the current consumer-centric market landscape. Stay informed and competitive. #CPG #CompetitiveIntelligence https://lnkd.in/geJfhSCq

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WE KNOW is Momentum Worldwide's signature piece of research and is so intense, insightful and amazing, I couldn't be prouder to be involved in it. WE KNOW Experiences: Connected Consumers is one not to be missed as it walks us through the desire to connect with others, celebrate being human, and the need to seek out experiences that connect. This was our third wave focusing on experiences and it does not disappoint. Click on the video below and reach out to us to learn more. #insights2024 #WEKNOW

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Listen up brands -- Gen Z might think you're trying too hard to be cool so you may want to think about your strategy. That's just one of five fun and thoughtful insights in this week's #friday5 ranging from travel and wellness to women's sport. Get clicking below! #insights2024

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Here are my 10 key learnings from the Forbes Power Women's Summit: -Stay true to yourself: keep on strengthening your strengths and leaning into them, be ruthlessly aligned with yourself. -Ask questions: You are very smart, you just haven't learned it yet. Be brave about asking questions, if you don't know it just ask. -Ask what you need: Embrace ambitious. You don’t get what you don’t ask. Say and ask what you need. -Have the courage to speak the truth. -Support other women: Ask yourself "where are the women?" and find ways to help other women be seen and supported. Pay it forward and make it possible for other women to succeed. -Amplify the voices that are civil and promote the return to civility. -Agency: Insist on having more agency around your health and wellbeing, specially around key lifestage milestones like childrearing and menopause. -Engage male allies: We need men to be part of the conversation. -Noone is powerless. -Make 'I can and I will" your mantra. Let me know which of these, if any, resonate with you. #powerwomenssummit

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The Olympics -- AKA, a major branding and partnership opportunity. Furthermore, it emphasizes the power of aligning brands for consumer engagement. "After all, it seems that every four years, when the summer Olympics roll around, there is a pause of sorts, where the world tends to put aside key differences and struggles and watches with bated breath in hopes of witnessing something miraculous." Coca-Cola's newest hugging can design symbolizes hope and inclusivity—two feelings that everyone needs right now, given all this uncertainty. Their campaign with the Olympics evokes a sense of possibility and amazement, which is what most viewers expect to feel when they watch the games. Match that with a product that they feel engages them further, and you have a recipe for mutual success for both companies. #BrandingPartnerships #CreativeBranding #Olympics

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In the realm where senses reign,   The Society gathers once again.   A world of wonder, sweet and strange,   Where human senses ever change.  We meet to taste, to hear, to see,   To feel, and smell, life’s symphony.   From whispered notes to flavors bold,   New insights in each story told.  Eyes behold the data clear,   Ears catch wisdom far and near.   The touch of texture, sound’s soft chime,   Explored by scholars, one sense at a time.  At this grand conference, we unite,   To share what’s hidden, to shed new light.   The senses guide, they show the way,   To deeper truths we’ll find today.  So let us gather, learn, and see,   What the future of senses is destined to be. Society of Sensory Professionals #SSP2024 #sensory

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As consumers aged 55-and-up live longer and livelier (average life expectancies are rising), we're seeing more and more brands innovating into their wants and needs, investing in everything from dermatological beauty to semaglutide-friendly meals. Seeing this macro trend continue to gain steam, we're bringing back our Roundtable, Redefining 55+ Consumers, where we dive deep into the influential (and long overlooked) group: https://okt.to/t4b6n2 #55Plus #GenX #Boomers #ConsumerStrategy #ConsumerTrends

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Exciting News in the Fried Chicken Sandwich Wars! 🍗🥪 Bloomberg's latest article highlights how high beef prices and Gen Z preferences are reshaping the food industry. Revenue Management Solutions' research reveals the rising popularity of chicken sandwiches, driving competition among fast-food giants. Check out the article for more insights! 🚀 #FoodIndustry #FriedChickenSandwich #ConsumerTrends #GenZ #FastFood

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Tap into decades of industry expertise and groundbreaking strategies. Are you prepared to: Navigate the ever-shifting landscape of consumer preferences? Unravel the psychological triggers that drive loyalty? Identify untapped markets and opportunities? Our newsletter delivers big insights directly to your inbox, empowering you to create experiences that resonate, engage, and drive measurable results. Align your experience strategy with the evolving demands of your target audience and stay ahead of the competition. Subscribe now using the link below! #MarketingMastery #ConsumerPsychology #GrowthOpportunities

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