Isabelle Landreville’s Post

Writing about how trends are trending is trending. So I ignored my own advice and jumped on the bandwagon with abandon. Don't be like me. Or at the very least read this blog written by a slightly more sensible version of me before jumping. #sohotrightnow #mermaids #pineapplehead #trends

Trends are trending 🔥 But are they really trends, and how do you know if you should catch a ride on the trendsetting bandwagons that are careering through our -coriefied culture? In a fast-paced and digitally amplified world, it can be difficult for companies and brands to differentiate between the meaningful insight and the frivolous fad. Join us as we survey the current landscape and offer some sage advice on how to navigate and extrapolate value from the trends forecasting world: https://lnkd.in/gt_xVhuJ ✨ ✍🏼 Written by Oliver Adams, Senior Creative Strategist at FIRST.

𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗯𝗲𝗴𝗶𝗻 𝘄𝗶𝘁𝗵 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀. 𝗜𝘁 𝗯𝗲𝗴𝗶𝗻𝘀 𝘄𝗶𝘁𝗵 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀. This week, as I connect with peers across the industry, at GIF in London, I’m excited to delve into the latest trends shaping innovation and how foundational research continues to play a pivotal role. Understanding not only what consumers want today but why is the key to anticipating their needs tomorrow. At Dandelion Insights, our formative, human-centred research enables brands to uncover the deeper, often unspoken drivers behind consumer behaviour. This approach equips teams with insights that support lasting, impactful innovation strategies. Curious about the role of consumer insights in your 2025 strategy? Let’s connect! I’d love to share perspectives! #ConsumerInsights #FrontEndInnovation #HumanCentredDesign

Happy Monday morning Gen Z!... I'll butter your biscuits a little bit to start the week... 🍞 But, don't get too carried away now... 😉 Business owners and brand builders... Listen, research your audience, pivot and message accordingly... ✅ Gen Z prioritizes authenticity over perfection: A study by EY found that authenticity is the most important personal value for Gen Z, even ranking higher than factors like financial success. This generation isn't swayed by unrealistic portrayals; they value brands that embrace quirks and real-life experiences. ✅ Transparency builds trust: Gen Z grew up with constant information access, making them adept at spotting inauthenticity. A report from Rome Business School highlights that 86% of Gen Z expects brands to be transparent about their business practices, including sourcing and potential shortcomings. This honesty fosters trust and builds a stronger brand connection. ✅ Actions speak louder than words: Gen Z goes beyond marketing messages to see if a brand's actions align with its values. According to CrawlQ AI, 62% of Gen Z expects companies to take a stand on social and environmental issues. This means a brand's commitment to sustainability or social justice needs to be reflected in its practices, not just its advertising. Big Red Jelly #genz #generationz #branding #brandbuilding #marketingtips #brandingtips #brand #brandingagency #agencylife #utah #provo

Interested in learning how to drive more sustainable consumer behavior? SKIM’s psychological distance framework reveals insights into consumer psychology that can help brands maintain relevance in an increasingly sustainability-focused world. Paul Janssen explores how organizations can utilize communication guidelines to turn sustainable intent into tangible action. Read the blog here: https://hubs.ly/Q02DTBBJ0. #Sustainability #MarketInsights #MRX

Throughout the quarter our Insights & Strategy Team spends hours upon hours compiling the most important, interesting, and actionable consumer insights we can find! We invite you to look behind the curtain at what our experts at Karsh Hagan think will be top of mind in the coming months. This year especially, we feel that consumer sentiments will be constantly changing – and as a result, brands must have a pulse on those changes as they make key decisions for 2024 and beyond. Without further ado, here’s a sneak peek at a few of our favorite insights: https://lnkd.in/g2aH9suF

Unlocking Consumer Psychology: How Maslow’s Hierarchy of Needs Drives Buying Decisions Understanding consumer behavior isn’t just about knowing what people buy—it’s about understanding why they buy. Maslow’s Hierarchy of Needs gives us a powerful tool to analyze the stages consumers move through, from meeting basic needs to pursuing personal growth. As marketers and business leaders, aligning our strategies with these evolving needs can help us build stronger connections and drive more meaningful engagement. Whether it’s addressing physiological needs with essential products or tapping into self-actualization through creative experiences, Maslow’s theory helps us better understand the motivations behind consumer choices. 💡 Here’s how: • Physiological: Basic needs shape essential purchases—groceries, utilities, etc. • Safety: Products like insurance or healthcare provide long-term security. • Belongingness: Brands that foster connection and community build loyalty. • Esteem: Consumers seeking prestige gravitate toward luxury and high-status items. • Self-Actualization: Products that encourage growth and creativity appeal to self-fulfillment seekers. Tap into these insights to create customer experiences that resonate on a deeper level and grow with them as their needs evolve. Follow for more such consumer science insights! #MarketingStrategy #ConsumerBehavior #MaslowHierarchy #BusinessGrowth #PsychologyInMarketing #CustomerJourney #Branding

🚀 Pushing the Limits in Consumer Research 🚀 In today’s fast-paced world, understanding the needs and behaviors of consumers is more crucial than ever. We should be dedicated to pushing the boundaries of consumer research. What's the goal? To educate and improve the lives of consumers everywhere. By leveraging cutting-edge technology and innovative methodologies, we dive deep into the consumer psyche. We shouldn't be just following trends; we should anticipate them. Research goes beyond the surface, exploring new ways to enhance consumer well-being and satisfaction. It is a journey of discovery and empowerment. We can shape a future where consumer insights lead to real-world solutions that uplift and inspire. Because when we know better, we live better. #ConsumerResearch #Innovation #Education #Empowerment

Most brands settle for surface-level personas, but true insights require digging deeper to uncover emotional truths. Insights aren't just said, they're felt. Done right, insights ignite extraordinary creativity. Insights aren't just facts or simple observations. Take the typical personas: "She's a busy, on-the-go modern mum who's always looking for me time". This doesn't inspire - it lacks authenticity and depth. True insights challenge convention and ask for layers of 'why' followed by 'what if...'. Which is why my favourite technique of finding insights is asking 3-5 levels of deep questions: "Why do you choose to buy organic food?" "Because it’s healthier." "Why is eating healthier important to you?" "Because I want to maintain my fitness and well-being." "Why is maintaining your fitness and well-being a priority right now?" "Because I am afraid of living with health problems in my old age". Deeper questions give voice to what our gut has always felt—a truth just waiting to be uncovered. Dig relentlessly to find the real emotional drivers shaping decisions. That's where the magic of extraordinary creativity and resonance lies. Keep digging. 🙌

𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗴𝗲 𝗮𝗻𝗱 𝗲𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝘂𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻 𝘁𝗶𝗺𝗲𝘀 Today’s political shifts remind us of the power dynamics at play and how they can leave us feeling unsettled. In response, a new trend is emerging—Vigilante Vibes—where young people are stepping up to fill the gaps left by traditional institutions. Consumers are increasingly taking control, launching grassroots movements and supporting each other in the face of adversity. As brands, we have a unique opportunity to connect with these empowered individuals. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗿𝗲𝘀𝗽𝗼𝗻𝗱: 1. 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗴𝗿𝗮𝘀𝘀𝗿𝗼𝗼𝘁𝘀 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀: Align your brand with community-driven causes and amplify the voices of those making a difference. 2. 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆: Build trust through openness about your practices and how you prioritize community over profit. 3. 𝗣𝗿𝗼𝘃𝗶𝗱𝗲 𝗮 𝗰𝗮𝗹𝗺𝗶𝗻𝗴 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲: In a world of chaos, offer messages of hope and positivity that resonate with consumers. By tapping into the spirit of 𝗩𝗶𝗴𝗶𝗹𝗮𝗻𝘁𝗲 𝗩𝗶𝗯𝗲𝘀, we can not only support our communities but also foster deeper connections that endure through the challenges ahead. To explore some of the other hot trends we’re predicting will have the greatest impact on the year ahead, download our 𝗧𝗿𝗲𝗻𝗱𝗶𝗻𝗴 𝟮𝟬𝟮𝟱 report 𝗽𝗿𝗲𝘃𝗶𝗲𝘄 𝗵𝗲𝗿𝗲: https://lnkd.in/eC_BjXj4 And should you wish to discuss any of the implications for your brand, remember we are here, ready to help you navigate this evolving uncertainty together.  #VigilanteVibes #Community #BrandResponsibility #ForesightFactory #SeeingBeyond