After landing our first household name partner, we stopped working with smaller brands. Since we had finally “made it”, we decided they weren’t worth our time. J O K I N G! At Hologenix, LLC, we’ve worked with partners of all sizes, including partnerships with leading global brands. But we also really value our partnerships with our smaller retailers. A few reasons why: 1. These brands, while they may not have massive customer bases, often have loyal, dedicated fans who are invested in their new product releases. 2. Smaller, agile brands are often more open to exploring innovations like CELLIANT®, and they have less red tape to run through along the way. 3. We’re in the business of making people’s lives better. Any company – big or small – that is committed to that same core mission is someone we’re interested in working with. There are so many things to consider when selecting which brands to partner with. But pursuing name recognition and company size over all else is often a losing battle. For us? We’re invested in the level of impact we can make – not just the size of a deal on paper.
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I Help Women Entrepreneurs 3X Their Amazon and TikTok Business While Mastering Time, Energy, and Work-Life Balance
Breaking News: I’ve Finally Launched That “Big Idea” Everyone Talks About! After too much caffeine and a lot of brainstorming, I’m thrilled to introduce my new venture in private label consultation and brand management. From turning ideas into best-selling brands to managing the chaos (so you don’t have to), I’m here to help businesses grow and thrive. Let’s build something unforgettable—without the extra coffee jitters! #BrandManagement #PrivateLabel #NewVenture #CaffeinePowered #BusinessGrowth
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Preparing to launch is a process that has many moving parts. There is so much to get ready. However, I find that the comms and PR part of the planning is often left to the last minute and businesses come to me, excited and ready to go, but with only half of what they need to give them the launchpad that will allow them to work with the media. The thing is... A bit forethought could be the difference between a couple of mentions on LinkedIn and a buzzy campaign that comes with a flurry of coverage in influential publications. If any #Norfolk businesses are preparing to launch something - whether it's a new business, a new product/service, or perhaps you might be expanding into a new market, sector or geographic region - You're welcome to come along to this in-person session at Akcela Ventures 👇 , where we will be going through some of the things that would be useful to know, ahead of that exciting launch moment 🚀 #startup #norfolkbusiness #norfolkentrepreneurs
Picture it: you've put in all the hard work to get your product market ready, now all the stands in front of you is the make or break of a successful launch, but how do you navigate it? If you're in this position or think you could be soon, our next Lunch & Learn session is for you. Kirsty Jarvis from Luminous PR will be discussing how to ensure your product launch hits all the right notes, attracting your key customers and bringing the support you need to be a success. Leveraging over 12 years as a founder in the tech PR sector, Kirsty has a wealth of knowledge to ensure that you're great idea hits the market with a splash. So don't miss out, sign up to our event on Tuesday 24th September at 12pm over at Fuel Studios by signing up via eventbrite. Link in comments ---------------------------------------------------------------------------------- Event kindly supported and brought to you by Ashtons Legal LLP Adaptavist TBLA Ltd Luminous PR Connected Innovation Barclays Eagle Labs
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We're Noseberry Digitals, and we're obsessed with helping businesses thrive in the ever-changing digital world! 🚀 What we're about: Making your brand stand out online Using cutting-edge tech to solve your biggest challenges Creativity + results – that's our superpower Why we do it: We genuinely love seeing our clients win. We're more than just techies - we're your partners, helping you navigate everything digital and reach those big goals. The Noseberry Digitals difference: We're always learning, always pushing limits. If you value innovation and a real team approach, this could be a great fit. What's next? Let's talk if you need a digital boost! Passionate about tech? We're always looking for top talent. Just want to connect and stay in the loop? Follow us - we have cool stuff in the works! #NoseberryDigitals #Innovation #Technology #Branding #DigitalTransformation #FutureIsNow
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Controversial take: Agencies are no longer a home for innovation. (We can hear half of Brooklyn slamming their Macbooks shut in a rage.) Jinal Shah, GM & CMO at Zip US, dropped this truth bomb on our recent episode of “How The F**k Did You Get That Job” (now live on our website). Way back when, advertising agencies were the innovation hubs. → Where cutting-edge ideas were born → Where new skill sets were honed But the winds have shifted. Now, organizations themselves are becoming innovation epicenters. → Housing the momentum of creative thinking → Evolving with the skills of ex-agency talents Why the shift? It’s a natural progression, Jinal explains. As more people practice and develop their craft, they bring their expertise in-house. This is transforming organizations from within. It's not just about where you work. It's about where you can make the biggest impact with your skills. So, where do you see the most innovation happening? Is this shift better since it creates some amount of accountability for results?
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33 lakhs → Million Dollar Fashion Brand in 3 years. 🚀 Most fashion startups crash and burn within 18 months. But two college graduates just proved that the right strategy can defy these odds. Here's how Bluorng's founders built their empire (without following the typical playbook): 🎯 The Counterintuitive Approach: • Zero discounts policy • Limited releases only • Premium pricing from day one • Physical stores for brand validation 💡 Key Success Drivers: 1. Brand Perception: They chose quality positioning over quick sales 2. Community Building: Used Instagram for direct customer feedback 3. Strategic Pricing: Started accessible, scaled to premium 4. Distribution Mix: Digital-first but leveraged offline presence The most surprising insight? They built everything based on personal preference and market feedback - no fancy market research or expensive consultants. 🔑 Million-Dollar Lesson: Success in fashion isn't about massive funding or aggressive discounting. It's about building a brand that stands for something and staying consistent with that vision. What's your take on this approach? Would you bet on premium positioning or competitive pricing when starting out? #FashionBusiness #StartupSuccess #DigitalMarketing #DTC #EntrepreneurshipJourney
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Dive into the essentials of planning for a successful brand launch with Kenny Jen, and discover why going big isn't always the answer! 🌟 Read more to get hella fresh insights! ➡️ https://loom.ly/BzsZATk
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Is your brand keeping up with your company's growth? 🚀 When companies grow steadily, there's usually time for the #brand to evolve naturally. However, during periods of rapid growth, branding often gets overlooked as founders juggle recruitment, product development, PR, and intellectual property tasks. We encountered this situation with our client Airtime. The company was scaling quickly, and it became evident that their brand needed to catch up. For startups with expanding customer bases, diverse products, and ambitious goals, brand alignment is crucial. Misalignment can stall growth without businesses realising it’s an issue. At ODA Branding, we specialise in identifying these gaps and transforming them into opportunities through our 'Reality Check' and 'Blueprint' process. We help our clients articulate a bigger, more cohesive vision and unlock new avenues for growth. Experiencing rapid success? Don't let your brand lag behind. Contact us to ensure your brand is as dynamic as your business. https://odabranding.com/ #brandingmeansbusiness #brandstrategy #branding
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With the highly anticipated Wicked movie premiere just around the corner, it's no surprise that we’re seeing a surge in themed product collaborations ✨🧙♀️. But as these partnerships pile up, the question arises: Will they end up being too popular — or is it just the right amount of magic? According to Ad Age, too much of a good thing could lead to consumer fatigue. We’re all for the fun collabs, but it raises an important question: Where do we draw the line between relevant partnerships and over-saturation? 🪄 Are these collaborations defying gravity ✨ or just defying good strategy? Drop your thoughts below! 🔗 https://lnkd.in/dS6UFQyd
Why ‘Wicked’ brand partnerships could risk consumer fatigue
adage.com
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Many corporate organizations teeter paradoxically between a hostility to creativity and a burning desire for it - despite the fact that good creative work drives the most growth and garners the most attention. To many decision makers, the fear of new ideas out-guns the novelty. This can creatively cripple a brand, unless they move towards being a creative-leaning organization. We've laid out some steps that brands can take to embrace their own good ideas. Check them out: https://lnkd.in/gBJW6Z54
The Creative Paradox: Why Companies Simultaneously Want Creativity and Stifle Creativity - Pinwheel
https://www.pinwheelagency.com
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