Pinwheel Agency

Need a refresher on marketing trends? Curious about different ways to approach work and life? Jonesing for something with a different lens on current events? Pinwheel has all your bases covered. Sign up for our twice-monthly newsletter for big (and little) questions both posed and answered, news you may not see on the front page, and quaint philosophical ponderings.  https://lnkd.in/gxZd5Y4a

A well-designed case study can be a powerful social proof that adds a ton of credibility to your company, but there's often scant thought that goes into their construction - resulting in an uninteresting end product. In short? Build story-driven narrative that positions your customer as the hero, use human quotes to foster relatability, and showcase data-backed resolutions hand-picked for your audience. We expanded on these tips and more in our bi-monthly newsletter, the Pinwheel Spin. Sign up to never miss out again: https://lnkd.in/gxZd5Y4a

The new year is a mysterious threshold, where any future version of ourselves is possible and any of our mountains can be finally topped. It begs us to ask: what should we change about ourselves? What habits should we break or create? Most of us have learned to be humble and bring only one or two realistic goals with us across that boundary, but in order to be truly successful at resolving our resolutions, understanding how we can not give up is most important of all. Check out our science-led take on habit change here: https://lnkd.in/gDiqXuYw

As we embrace AI into seemingly every facet of productive society, we have to ask ourselves: what should the role of AI be in my industry? At Assembly, Pinwheel ECD/Founder Todd Anthony facilitated an AI-generated debate between two fictional CMOs, exploring the need for balance between artificial efficiency & data aggregation and raw creative power and risk-taking. Check it out:

Would your audience wear your brand’s logo on a t-shirt? The “t-shirt test” is not just a test of an aesthetic logo—rather, it's a test of compatibility. Consumption is a form of self-expression, and if your audience wouldn't wear your logo, it might be a sign there are other things you're missing the mark on, too. Want to develop a closer relationship with your audience, or even a more complex way of thinking about your content strategy? Discover fresh marketing insights with The Pinwheel Spin, our bi-weekly newsletter. Sign up here:  https://lnkd.in/gxZd5Y4a

As Q4 starts to wrap up, many companies will be rethinking their relationships with outside creative agencies. Bringing on new agencies can be a serious challenge, so what's the secret sauce to making it as painless as possible? We've got a few expert guidelines on how to onboard (and keep) your new creative agency: https://lnkd.in/gMeihqUZ

Being in the agency world for years, I’m thrilled to officially launch Assembly – a team of agencies designed to connect clients with elite teams of top-tier specialists across every marketing channel. Assembly isn’t just another agency. We’re building custom teams from the ground up, bringing together the best and brightest from multiple specialty agencies to craft tailored solutions that align perfectly with each client’s unique needs, plans, and goals. We handle the orchestration and collaboration so our clients can focus on what matters most: driving growth. A special thanks to partners Todd Anthony and Melissa Harris for making this vision a reality. Six months ago, we had the idea, and today, we’ve brought it to life – something I couldn’t be more proud of. To our “team of agencies” that make up Assembly – RIVAL | LA, Mediasmith, CROWN, comedia, and Pinwheel Agency – thank you for your trust in this endeavor. I’m excited to help our clients in even more meaningful ways through this collective expertise.

This year's B2B Content Marketing Outlook from the Content Marketing Institute revealed a little bit about the challenges content people are facing in 2024, from small in-house teams and unclear goals to organizational silos and a lack of resources. Could some of these challenges be interconnected? What’s the way forward? The answers aren’t always clear, but one thing is: staying informed can make all the difference. Get the latest marketing trends, fun tidbits, and essential guidelines for content creatives—all packaged inside a neat and tidy bi-weekly newsletter. Sign up for the Pinwheel Spin: https://lnkd.in/gxZd5Y4a

As Election Day approaches, ask yourself: Have you been obsessively checking social media? Feel anxious when separated from your devices? Always have a new, perhaps unique worst-case-scenario to play with? You might be suffering from an addiction to bad news. While the stakes are high this November, surrounding yourself in a blanket of anxiety is no good. Read our primer on understanding and managing modern anxiety: https://lnkd.in/gX6wxqVa

Creativity and risk aversion are practically opposites. Great ideas rarely satisfy a room full of C-level executives, so why are they making the final creative decisions? Risk-aversion is the fiscally responsible mindset. But if success is the goal, taking chances on your creatives is necessary. In fact, the two can (albeit tentatively) coexist. Read how: https://lnkd.in/gBJW6Z54