Riccardo Cristiani, PhD’s Post

We are often called in to help companies grow their business in a meaningful way. As Riccardo Cristiani describes, the #brand positioning is often the entry point. But the task at hand is larger than simply positioning a brand. We believe that brands are crucial #leadership tools to build deeper relevance, resonance and relationships with internal and external stakeholders. What is your experience in using a brand to motivate the organization? Would love to hear. John Dillon John Glace John McNeel Brian Powell

Prioritizing People: The Heartbeat of Successful Brands It's easy to get lost in the metrics, strategies, and bottom lines. But here's the truth…at the core of every successful brand beats the heartbeat of its people—customers, employees, everyone. Obvious, without customers, there's no business. Their needs, experiences, and aspirations are the driving force behind every decision we make. It's not just about selling a product; it's about creating an experience that resonates, solves problems, and leaves a positive impact. Not forgetting our incredible team. They're the backbone of our operations, the ones who bring our vision to life every single day. By prioritizing their well-being, growth, and aspirations, we cultivate a culture of excellence and innovation that propels us forward. By doing that, we don't just build brands—we build communities, relationships, and legacies that stand the test of time. Thanks for your attention. How’s your brand? #peoplefirst #brandsuccess #branding #brand

Many businesses prioritize brand image, but true growth comes from brand-culture alignment. Our latest blog post explores the difference between a flashy facade and a strong foundation and how to achieve the latter for sustainable success. This post is perfect for you if you're interested in: 🔶 Understanding the critical role of brand culture 🔶 Aligning your brand with your core values 🔶 Building a foundation for long-term growth Ready to ditch the facade and build a brand that thrives? Head over to the Authentically 23 blog to dive in: https://lnkd.in/g7AFVJQa #BrandCulture #ScalableGrowth #AuthenticBranding #BusinessTips P.S. Share your thoughts in the comments below! What are your biggest challenges with brand culture alignment?

“I came to see that culture isn’t just one aspect of the game; it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.” ~ Louis Gerstner, Former IBM CEO He's right. A study by the Economist Intelligence Unit revealed a startling fact- a whopping 90% of major businesses fail to meet strategic goals, primarily due to cultural misalignment. I believe aligning your brand strategy with your culture is the key to sustainable growth. That's what I dive into in Authentically 23’s latest blog post. Give it a read. P.S. Have you seen the benefits of aligning brand and culture in your business? Share your experiences in the comments!  And if this resonates, please repost it for your network. ♻ Thank you!

I hear so many businesses say 'it's our brand', but when I ask them what that means, they fumble in articulating it. Lack of clarity in what your brand truly stands for is stifling for organizations. It creates inconsistencies in your behaviors, hiring, culture creation, and marketing messaging...and worse, creates confusion in the minds of your markets (a confused mind doesn't buy). So, is it time to get more CONSCIOUS, STRATEGIC & DELIBERATE in identifying, defining and aligning to your organization's unique Brand DNA? This accelerated, highly experiential, Brand DNA in a Day program is an extraordinary way to CLARIFY and align to your brand's value position - then enables you to infuse it into the hearts and minds of your people, your systems & processes, and your actions and behaviors....allowing all to walk the talk and deliver on the promise. https://lnkd.in/geTVdadD #brandleadership #branddna #brandvalue #brandculture

🤝 At the heart of every brand are the people who bring it to life. 🤝 Processes are important, but when they take precedence over people, we risk losing the creativity, passion, and adaptability that drive true brand success. Brands with a people-first approach are more resilient, more innovative, and more connected to their audiences. My challenge to you: Are you building a culture that values people over rigid processes, or are you overlooking the human element? If you believe that people should be at the core of every brand strategy, check out the full piece, and let’s talk—how does your brand support and prioritize its people? https://lnkd.in/etC6cs_K #brand #brandstrategy #leadershipculture #peoplefirst #innovation #businesstransformation

Why Rebranding Might Be the Best Move for Your Business In today’s fast-changing market, staying relevant is essential. But what if your brand no longer resonates with your audience or reflects your company’s mission? That’s where rebranding comes in—a strategic opportunity to modernise, differentiate, and grow. In my latest article, I explore the 36 key reasons companies choose to rebrand, from adapting to new markets to rebuilding their reputations after a crisis. 💡 Here are 3 of the top reasons: 1️⃣ Modernize a dated image 2️⃣ Expand into new markets 3️⃣ Align with new values Want to dive deeper? Check out the full article here https://lnkd.in/dWVKYqfh #brandstrategy #innovation #SMB #fractionalmanager #growth

🔥A Smart #Strategy Is Explained in Less Than 15 Words🔥    As Cristián said, "A sound strategy must answer a series of questions that are key to the lasting transformation and growth of the company: - What is the raison d'être of the company - and how does the brand synthesise it? - Who are the key stakeholders - beyond customers, consumers, and shareholders? - How is the competitive landscape? - How will the game be won?" Honoured of having Cristián Saracco, one of our Partners, sharing his thoughts and insights in this new issue of Branders Magazine #branding #business #brand #transformation #growth #brandstrategy

#𝗕𝗟𝗘𝗦𝗦𝗘𝗗. We all have unique talents that set us apart, but even the most talented need trusted partners to truly elevate a vision. "𝘾𝙝𝙤𝙤𝙨𝙞𝙣𝙜 𝙏𝙍𝘽 𝙛𝙤𝙧 𝙢𝙮 𝙧𝙚𝙗𝙧𝙖𝙣𝙙 𝙬𝙖𝙨 𝙩𝙝𝙚 𝘽𝙀𝙎𝙏 𝘿𝙀𝘾𝙄𝙎𝙄𝙊𝙉 𝙄 𝙘𝙤𝙪𝙡𝙙 𝙝𝙖𝙫𝙚 𝙢𝙖𝙙𝙚. 𝙏𝙞𝙣𝙖 𝙗𝙧𝙤𝙪𝙜𝙝𝙩 𝙘𝙡𝙖𝙧𝙞𝙩𝙮 𝙖𝙣𝙙 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙘𝙮 𝙩𝙤 𝙢𝙮 𝙗𝙧𝙖𝙣𝙙—𝙩𝙝𝙞𝙣𝙜𝙨 𝙄 𝙙𝙞𝙙𝙣’𝙩 𝙚𝙫𝙚𝙣 𝙧𝙚𝙖𝙡𝙞𝙯𝙚 𝙬𝙚𝙧𝙚 𝙢𝙞𝙨𝙨𝙞𝙣𝙜. 𝙃𝙚𝙧 𝙜𝙪𝙞𝙙𝙖𝙣𝙘𝙚 𝙚𝙡𝙚𝙫𝙖𝙩𝙚𝙙 𝙢𝙮 𝙫𝙞𝙨𝙞𝙤𝙣 𝙖𝙣𝙙 𝙝𝙚𝙡𝙥𝙚𝙙 𝙢𝙮 𝙗𝙧𝙖𝙣𝙙 𝙩𝙧𝙪𝙡𝙮 𝙨𝙝𝙞𝙣𝙚."  When you collaborate with the right people, you can see clearly. Surround yourself with partners who amplify your talent and help your brand shine brighter than ever! https://lnkd.in/eantnf24 #UnlockYourPotential #TrustedPartners #ElevateTogether #BrandClarity #CollaborationMagic #TRBCreative