Tina Ruark-Baker’s Post

At Partner Brand Solutions, we want to be the best we can be. We follow a few important rules. We try to understand our audience and create things they will love. We focus on what's important and avoid wasting time. We make sure our solutions look great and work well. We have big goals. We want to improve people's lives, work with partners who share our ideas, and create brands that people love. We want to help people be their best, grow, and innovate. We strive for greatness. By following these rules, we want to be known for innovation, design, and making our audience happy. We believe working together is key. Join us! #PartnerBrandSolutions #BeOurBest #UnderstandOurAudience #Focus #MakeItGreat #BigGoals #HelpPeopleGrow #worktogether

We are often called in to help companies grow their business in a meaningful way. As Riccardo Cristiani describes, the #brand positioning is often the entry point. But the task at hand is larger than simply positioning a brand. We believe that brands are crucial #leadership tools to build deeper relevance, resonance and relationships with internal and external stakeholders. What is your experience in using a brand to motivate the organization? Would love to hear. John Dillon John Glace John McNeel Brian Powell

Why Rebranding Might Be the Best Move for Your Business In today’s fast-changing market, staying relevant is essential. But what if your brand no longer resonates with your audience or reflects your company’s mission? That’s where rebranding comes in—a strategic opportunity to modernise, differentiate, and grow. In my latest article, I explore the 36 key reasons companies choose to rebrand, from adapting to new markets to rebuilding their reputations after a crisis. 💡 Here are 3 of the top reasons: 1️⃣ Modernize a dated image 2️⃣ Expand into new markets 3️⃣ Align with new values Want to dive deeper? Check out the full article here https://lnkd.in/dWVKYqfh #brandstrategy #innovation #SMB #fractionalmanager #growth

Three Main Reasons for Rebranding Business professionals should keep in mind that rebranding can be a powerful tool for companies that are looking to stay relevant and competitive. Here are three main reasons why a company might consider rebranding: 1. Market Evolution: As industries evolve, so do consumer preferences and market dynamics. Rebranding helps businesses stay aligned with current trends and maintain a strong market presence. 2. Expansion and Growth: When companies enter new markets or diversify their product lines, a rebrand can signal innovation and attract new customers while retaining existing ones. 3. Reputation Management: Over time, a company's image may become outdated or suffer from negative associations or negative publicity. Rebranding offers a fresh start and an opportunity to redefine the brand's identity and values. #Rebranding #MarketingStrategy #BusinessGrowth #BrandIdentity #Brandstorytelling #Communications

"Is your brand's #positioning well-defined? Are your team members aligned with it? Is it compelling enough to engage and motivate the entire organization?" Facing a pivotal moment, a leading technology company approached us asking themselves these pressing questions. These were the critical inquiries they needed to address, not just for #growth, but for survival in today’s rapidly changing tech landscape. Our mission was clear: to discover a new #brand positioning that not only embraced #change but also remained true to the company’s foundational integrity. We started by deeply engaging with both internal and external stakeholders, exploring the brand’s DNA, its historical significance and the positive impact that can have in people’s life. We designed engaging sessions with #consumers to harvest deep #insights into what truly resonates with them today. And in a #cocreative session we translated these insights into a #purpose-driven positioning that could serve as a beacon for the whole company. The process was enlightening, unveiling a profound connection between the company’s legacy and the current market expectations. The efforts culminated in the creation of a powerful #manifesto—a clear, written declaration of the company's vision and operational principles, derived from the rich insights gathered. This #transformative journey reminded us the critical importance of maintaining a #human-centered focus, ensuring that every strategic step is deeply connected with the values and perceptions of the people a brand serves. Christophe Fauconnier, Joyshree Reinelt, Femke van Loon, Luciana Panzuto, Siew Ting Foo, Chris Bohrer, Patricia Rodrigues, Dan Salzman, Sunaina Mehta, Javier Martin, Amy Winhoven, Roberto Cymrot, Lilly Borisenko, Reynard Laksmono, Puja Pendley, Natalie Alia, Brian Powell, Cristina Bondolowski, Laure MBARGA FUGIT, Sophie Ho, Ricardo Zapata, Nina Taniguchi, Gary So

A Fresh Look, A Renewed Mission As we launch of our new brand identity, we’re more focused than ever on what matters most: our clients. In our world, every decision begins with a simple yet powerful question: “What’s best for our clients?” This mindset guides mostly everything we do, from crafting highly personalized experiences to developing forward-thinking strategies tailored to capture and allign to client profile & goals. At *Ionic Wealth*, #NoOneDoesItAlone. Our new brand reflects the values we uphold daily – collaboration, innovation, and a dedication to each client’s vision. As we move forward, we remain unwavering in our commitment to aligning our domain expertise & our tech expertise with our clients' aspirations, making their goals the cornerstone of every move we make. #NewBrand #CustomerExperience #WealthManagement

✨Reimagined branding! ✨ As our brand evolves, one thing remains unchanged: We continue to be your strategic partners in shaping a brighter future for your organization. With empathy, expertise, and creativity, we can help you find the root causes of your challenges and uncover opportunities for growth through innovative human capital and learning solutions. We’re here to support your company from the initial idea to success. Stay tuned for more exciting updates as we enter this new chapter together! What are you most excited to see? Tell us in the comments below! #CynuriaConsulting #Rebrand #RebrandAnnouncement #StrategicPartners #HumanCapital #LearningSolutions

We’ve been busy with a lot of strategy sessions lately! We recently helped a client craft her brand story as she revamped her entire business. It’s always such an exciting process for us, as we get to witness new visions come to life. There’s nothing quite like seeing a fresh perspective take shape! Learn more at https://lnkd.in/etFvvpe 🌟 #BrandStory #StrategySessions #BusinessRevamp #CreativeVision