Shannah Katz

Thrilled to have represented Vintage Faire Mall in a live segment on Good Day Sacramento in my prior role as a Senior Manager of Marketing. Now, as a brand strategist, I have the opportunity to discuss the powerful synergy between marketing and live TV with my clients.🚀 In today's fast-paced digital world, where personalized connections are key, leveraging live TV presents an incredible opportunity to engage with your target audience both dynamically and authentically. 💼 Live television amplifies brand visibility, fosters trust, and drives meaningful interactions with viewers through a more personal connection. In this case, with the host and I as their guide, I was able to provide an experience we were offering for a holiday activation. 📈 Here are a few key takeaways: 1️⃣ Real-Time Engagement: Live TV allows for instant interaction with the audience, fostering genuine connections and feedback. 2️⃣ Authenticity: Nothing beats the authenticity of live content. It humanizes brands, making them more relatable and trustworthy. 3️⃣ Targeted Reach: By strategically aligning marketing messages with live programming, we can reach our target audience at the right time and in the right context. 4️⃣ Memorable Impact: Live TV leaves a lasting impression. It's an opportunity to tell compelling stories and leave your audience wanting more. Not to mention, provide shareable content to the platforms that you control. 5️⃣ Call To Action: Provide an actionable next step for your potential customer. For instance, "Make Your Reservation" and pre-plan your visit. Let's continue to push boundaries and redefine the future of marketing together! 💪 #Marketing #LiveTV #Innovation #brandstrategist #adagency

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Hey Bay Area! In 2010, the Warriors started on a journey to transform from a basketball team into a larger sports media and entertainment company. Learn how the organization is reshaping its IT and data operations as well as redefining how it delivers digital experiences for its fans. #GoogleCloud #FanExperiences #genAI

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🚫 WE ARE NOT HERE TO POST THINGS WE THINK YOU MIGHT LIKE 🚫 At SoCal Digital Media, we're committed to truly understanding and addressing your unique challenges. We believe that meaningful engagement starts with listening to you. Instead of just sharing content we think you might enjoy, we aim to thoroughly explore the issues that matter most to you. Today, our focus is on digital marketing and marketing for local businesses. Whether it's developing your brand, boosting your visibility, creating engaging content, or establishing yourself as the go-to expert in board sports in your area, we're here to assist you. Tell us: What are your biggest pain points in marketing? Whether you want to reach your target audience, create engaging content, or increase your client base, we're here for you. We will strive to respond to as many comments as possible, providing quick and easy guidance. Let's tackle your marketing challenges together! #letsgo #boardsports #actionsports #marketing #socaldigitalmedia

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In a piece highlighting the industry's rising nextgen media buyers, our VP, Integrated Investment, Katelyn Rodkey talks smart investment strategies + approaches for brands to win now and well into the future, including focusing on programmatic buying, leveraging emerging tech to be more reactive to changing trends and speed to market. Read more in Ad Age.

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Michelle Neumann and I are on the ground at Brand Innovators Trade Marketing Summit at Roku. Hearing from top marketers on how they propell their respective businesses forward. Let us know if you are on the ground. We would love to connect!

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Google’s $250M pledge to fund California journalism is making waves, but is it really a win for publishers, or just another strategic play to avoid regulation? 🤔 With AI-driven search reshaping the landscape and Big Tech under scrutiny, this move raises big questions about the future of news. Explore how this deal impacts local journalism, AI, and the power balance between tech and media. Discover the full story on AdMonsters and how it could affect the future of digital publishing. #AdTech #Publishing #Journalism #Google

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AI is only as good as what goes into it. Diverse experiences and viewpoints are vital to making it useful.

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✅🖥️ Yahoo Finance (9/12): “In an early renewal of their multi-year deal, the companies said an ad-supported version of Max, which includes all HBO and Discovery+ content, will be available to all Spectrum TV Select packages. Charter is the nation's largest pay TV company. Max and Discovery+ will be added to Spectrum's bundle, which already includes streaming platforms such as Disney+, ESPN+ and Paramount+. As part of the agreement, Spectrum will continue to carry Warner Bros Discovery's TV network portfolio, including sports network TNT, CNN, Food Network and Discovery. The media and entertainment giant's TV business has been struggling due to cord-cutting by consumers and weak recovery in the advertising market.” ⬇️ #streamingtv #ctv #ott #mvpd #cordcutting #avod https://lnkd.in/ey68mGEB

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Calling all NYC-based creators, marketers (brand and agency) and builders in the creator economy: Join us on May 21st for an exclusive Content Creation Workshop and Mixer focused on “Leveling Up Your Production" with B&H Photo Video and Whalar! B&H Photo Video will lead our workshop, exploring the art content creation covering essential techniques like: 🤳 Camera angles 💡 Lighting 🎤 Audio Three crucial elements that can elevate your content. After the workshop, you’ll get hands-on with gadgets available for you to test and create content with — plus two big giveaways (deets in RSVP link). Expect food and beverages from some of our favorite NY-based brands, and come hang, collaborate, and learn with other leaders in this space. RSVP below to join us! https://lnkd.in/eCJU8ffZ #creatoreconomy #contentcreation #nyc #newyork #events

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A second top marketing executive is departing Paramount Global.

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Can AI sell water better than humans?🍾 Evian put it to the test in Thailand with 800+ hours of live streams using AnyLive! They slashed costs by 90% and achieved a flawless performance. Dive deeper: https://lnkd.in/gfDprczQ #AnyMindGroup #AIEcommerce

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📣 NEW REPORT from Stacker: top content themes for the second half of 2024 sourced from over 3,000 publishers When our team thinks about content strategy, the top priority is always "what do our publishing partners need?" And to figure that out, we turn to a mix of quantitative and qualitative feedback: - Quantitative: all Stacker stories carry a pixel which allows us to monitor reach of the stories. We've built a proprietary analytics platform that we use to monitor trends. - Qualitative: our Partner Success Team (Angelica Catalano Sanchez and Adam Hurst) are constantly talking to our partners to understand topics, angles, headlines, audiences, and timing that will help them achieve their editorial and business goals. In other words, we're not just tossing stories over the fence that we find interesting. They must be impactful for our publishers. Read more at the link in the comments.

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Senior Director, Content Partnerships of Vox Creative at Vox Media Zach Kazin joins Perspectives host Braden Dragomir of Untold Storytelling to discuss how his journey through the entertainment and branded content worlds inform his philosophy on what brands can achieve with great content. Check out the full video below and more from the Perspectives series on the BrandStorytelling YouTube Channel: . . . #brand #brandstory #brandstorytelling #brandfunded #brandfundedcontent #brandedentertainment #entertainmentmarketing #advertising #storytelling #film #brandfilm #brandfundedfilm #brandpublisher #publisher #vox #voxmedia

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Blending Art & Science in Pasadena 🎨🔬 The singer #Rihanna “found love in a hopeless place,” and I found my teenage crush in the back of a #Ross store in Pasadena during the July 4th weekend. There he was: Prof. Richard Feynman, whom I first heard about in high school Physics class. His face on a giant mural, taking over the entire back wall of a warehouse-like building. ➡ To a young aspiring scientist, he was the ultimate role model: a world-famous Physicist and a Nobel Prize winner. ➡ To a marketing executive, he suddenly appeared as my first marketing icon. Prof. Feynman could explain quantum physics in ways that excited the general public. As an #engineer-turned full-stack technology #marketer, I’ve always felt inspired to do the same. If Feynman could make physics interesting and relatable to everyone—even teens—then I must strive to explain any technology I’m responsible for marketing in clear, layperson terms. Feynman’s “teaching method” has become my gold standard. I often ask myself: “How would Feynman explain it?” With human attention spans dropping to less than that of a goldfish 🐠, the pressure to communicate clearly is immense. (Did you know that goldfish have an average attention span of 9 seconds, while humans have a 8.25 second attention span?) https://lnkd.in/gxGqMsqh Just a few weeks into my new role as VP of Marketing at Synadia, I’m inspired to channel that same spirit of simplicity and excitement into my work. For example, here's how we make complex #Microservices systems simple with NATS.io https://lnkd.in/gd-BZZMN: 3 favorite things in a technical post: ✅ architecture diagrams ✅ call flow diagrams 🍒 ant lines in the diagrams 🐜 as a cherry on top! Just like the mural in Pasadena blends art and science in unexpected ways, so should marketing in 2024. We must cut through the noise and capture our audience’s attention in those precious few seconds ⏱️. What techniques do you use to make complex ideas relatable to your audience?👇 #ArtMeetsScience #MarketingInspiration #RichardFeynman #Storytelling #Innovation #Synadia The Art" "The Motion of the Planet", for Richard Feynman, 1997, Artist Gifford Myers, Altadena, California

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🎙️ Check out our latest podcast episode! We're diving into the two biggest topics in ad tech: the Google antitrust trial and the US presidential election—key issues for our democracy. As the trial approaches its conclusion, our editorial team shares insights from Programmatic I/O and explores the potential fallout. What if Google has to spin off part of its ad business? What would that mean for the ad tech ecosystem? What if they win? Don't miss this discussion!

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It's that time of year again. SXSW 2025 voting time! Immersive entertainment. What does that even mean anymore? Please click some buttons and vote for this panel and we'll answer that for you. 😎 A panel with some clear baddies: 💃 Andrea Chen: Head of Consumer Marketing at DICE 💪 Anton Perreau: President & MD of Battenhall, a communication agency for the social media age. More importantly, I call him friend. ⭐️ John David Iglesias: Associate Vice President at Battenhall 🎶 Moi: VP, Marketing & Innovation at Warner Music Group Some of our core topics will be: 🔌 How do we utilize social media and other emerging technologies to create meaningful experiences with deep engagement? 🤝 How do we fuse community through every brand touchpoint to interweave the brand or artist with its consumers/fans? 📺 There's a lot of content out there - How do we create true emotional resonance? 👉 Link to vote: https://lnkd.in/eirwfpCM #sxsw #sxsw2025

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