Christy Parker

Sharing a recent piece we pulled together. The competition for customers, and their expectations for CX is continuously increasing. If you haven't re-evaluated how you stand competitively in the CX space recently (especially post pandemic), you should. https://lnkd.in/gV3n85hx

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Tired of buyer’s remorse in your Martech investments? Our latest ebook, Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse, is here to help. Discover practical tips to make smarter decisions, avoid common pitfalls and ensure your Martech stack delivers real value. 📥 Download Cella's ebook today to get started! bit.ly/3ZIzUa5

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For marketers, breaking down silos means tearing down the walls between a brand’s web, social, mobile, CRM, POS, and Call Center interactions to form a single, human-centric view of our fans, followers, purchasers, and those with something to say. Our goal? To foster happier, healthier, and more valuable customer relationships. And guess what? That's exactly what I'm working on right now! Stay tuned for more updates.

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Google’s shifting stance on third-party cookies has marketers scrambling. Circana's latest blog dives into how to navigate this cookie confusion with a diverse targeting approach. Discover how to blend demographic, contextual, behavioral, and purchase-based strategies for better results. Learn more: https://lnkd.in/er5qS4JV

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Did you know that account-based marketing (ABM) can lead to a 171% lift in annual contract value? Read Merkle's guide to achieve #ABM success & drive real business results: https://bit.ly/4cZdy8t

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Do you know the secret to building a loyalty program that will boost retention rates? Data Axle intern, Olivia Justice, explores the many ways organizations can design a data-driven loyalty program that will yield results. #loyalty #retention #datadrivenmarketing

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How to stand out from the 'blandscape' of AI in our podcast:

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Highlights from the recent GDS Digital Innovation Summit North America from our attendees and partners. Curious about what partnering on a GDS Summit looks like? Reach out today and I can help you get started on your journey. See the full video: https://ow.ly/2iWm30sCbMy #GDSSummits #DigitalInnovation #Innovation

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Get your mobile strategy ready for holiday shoppers! With m-commerce taking off, Zeta Global's Melissa Tatoris shares ways brands can stand out—from dynamic pricing to mobile-exclusive promotions. 🎁✨ Ready to see how it’s done? Read on!

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CMOs are investing nearly one-third of their budget in the pursuit of operational excellence but struggle to tie marketing performance to business goals. See how objectives and key results (OKRs) can help make the link. Gartner for Marketing & Communications | #GartnerMKTG #Marketing #CMO

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Insider. has skyrocketed up the Best Software Product Charts to take the #5 position, with the most #1 rankings, according to G2. This recognition underscores our commitment to innovation and solving the most pressing challenges faced by marketing and CX leaders.  Our first-half 2024 updates include: 💥 Welcoming 495+ new customers and expanding its global partnerships 🎉 The latest product developments in #AI, #ConversationalCX, #SearchMerchandising, and #CDP for enterprise-grade customer journey orchestration. 👯 New and improved integrations with Snowflake, Census, and Amazon Simple Storage Service (S3), to help marketers create their ideal ecosystem. 📰 Read all the latest news at > https://bit.ly/468ahkl

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The cost of account takeover fraud is high. Discover insights and strategies to better safeguard your customers’ identities and accounts in this new TransUnion guide. https://gag.gl/pAgxlO

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Brad Stephenson and Christi Reuter were in Austin for the Forrester B2B Summit this week where they have been talking all about digital marketing maturity. Check out this quick checklist to see how yours stacks up and reach out if you’d like to learn more about out the summit from our team!

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Discover the top tools to drive CX success!!

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Breaking through in a crowded market is a challenge for every new business. But with strategic marketing, emerging brands can differentiate themselves to compete against industry leaders. Drawing insights from marketing experts, Forbes Communications Council reveals proven tactics to help new businesses find their unique voice and win customer loyalty. DSMN8’s Bradley Keenan 🏂 raises an interesting point: Why not get employees to create content to help you stand out on social media? Sharing the human side of your brand can certainly help your company differentiate itself from industry leaders. Authentic content generates more engagement on social, too. Check out the Forbes piece for 18 more smart marketing strategies: https://lnkd.in/epsvEKsb #MarketingStrategy #SocialMediaStrategy #EmployeeContentCreators

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Are you running search campaigns across the globe? #GenAI can help with optimization and localization. Learn more in this blog post from Merkle: https://bit.ly/4f34tfs

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