Jody Leon 👋’s Post

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VP of Marketing at DSMN8 - The Employee Advocacy Platform | Brand-approved,
ready-to-share content at your employees' fingertips.

Breaking through in a crowded market is a challenge for every new business. But with strategic marketing, emerging brands can differentiate themselves to compete against industry leaders. Drawing insights from marketing experts, Forbes Communications Council reveals proven tactics to help new businesses find their unique voice and win customer loyalty. DSMN8’s Bradley Keenan 🏂 raises an interesting point: Why not get employees to create content to help you stand out on social media? Sharing the human side of your brand can certainly help your company differentiate itself from industry leaders. Authentic content generates more engagement on social, too. Check out the Forbes piece for 18 more smart marketing strategies: https://lnkd.in/epsvEKsb #MarketingStrategy #SocialMediaStrategy #EmployeeContentCreators

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Carolyn Brock

Specialist in B2B digital marketing with extensive experience in project management, content management [CMS], system migrations, and employee training and enablement.

2w

In my previous role we were able to measure the impact of employee advocacy in terms of engagements per share. Employee posts consistently generated high levels of engagement. EA is a powerful tool I wish more companies would embrace.

Gaspard Trevoux

Directeur de la Stratégie digitale chez Le Figaro

2w

Such an insightful point about leveraging employee-generated content to showcase authenticity. 🌟

Ann Mugo

MBA Candidate @ London Business School | Property Consultant @ Foxtons

2w

Great insights on leveraging employee-generated content! How do you see this strategy evolving as companies embrace more diverse voices? Engaging authentically can truly set brands apart. On a different note, I’d be happy to connect—please feel free to send me a request!

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