Breaking through in a crowded market is a challenge for every new business. But with strategic marketing, emerging brands can differentiate themselves to compete against industry leaders. Drawing insights from marketing experts, Forbes Communications Council reveals proven tactics to help new businesses find their unique voice and win customer loyalty. DSMN8’s Bradley Keenan 🏂 raises an interesting point: Why not get employees to create content to help you stand out on social media? Sharing the human side of your brand can certainly help your company differentiate itself from industry leaders. Authentic content generates more engagement on social, too. Check out the Forbes piece for 18 more smart marketing strategies: https://lnkd.in/epsvEKsb #MarketingStrategy #SocialMediaStrategy #EmployeeContentCreators
Such an insightful point about leveraging employee-generated content to showcase authenticity. 🌟
Great insights on leveraging employee-generated content! How do you see this strategy evolving as companies embrace more diverse voices? Engaging authentically can truly set brands apart. On a different note, I’d be happy to connect—please feel free to send me a request!
Specialist in B2B digital marketing with extensive experience in project management, content management [CMS], system migrations, and employee training and enablement.
2wIn my previous role we were able to measure the impact of employee advocacy in terms of engagements per share. Employee posts consistently generated high levels of engagement. EA is a powerful tool I wish more companies would embrace.