Kaitlyn Mitchell

According to the latest Bellwether report, "direct marketing [which includes direct mail, email, telemarketing, door-to-door, catalogues and SMS] shines again as spring brings recovery" 🌞 #directmarketing #dtc #directtoconsumer #homeshopping

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Intero Digital's research report was featured in Search Engine Land Take a peek at the data we uncovered and learn key trends transforming #DigitalMarketing: https://lnkd.in/gysJ6PDe

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Did you know that account-based marketing (ABM) can lead to a 171% lift in annual contract value? Read Merkle's guide to achieve #ABM success & drive real business results: https://bit.ly/4cZdy8t

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Afternoon all ☀️ How to unlock the power data! 🔓 Heather Anding, Zeta's VP of Strategic Consulting, shares insights on identifying the most valuable customer attributes. Data access and activation remains a challenge for most marketers and was a hot topic for us at last weeks RetailJam and Advanced Email Conference events Here we look at how to sift through overwhelming data and enhance your digital programs with clear, measurable marketing objectives. #cdp #esp #zetaglobal

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The goal of organic search is clear: to be among the top search results, maximizing visibility and engagement Intero Digital https://lnkd.in/geewVjuK

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The key to making your direct mail a success is really understanding who your ideal customer is by using Anchor’s profiling and predictive modeling methods. Get started today with a FREE detailed report of your data health with information that ensures deliverability of your marketing to the right audience! https://bit.ly/3RAmrfN If you’d like more information, contact us at (800) 452-2357. #dataquality #customerprofiling #datamodeling #datahygiene #dataenrichment #dataanalysis

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When we talk about foundational marketing, what are we talking about? Foundational marketing is a very specific and fairly straightforward definition, which is doing the right things at the right time in the right way. So the foundation always starts with strategy in a messaging framework. Once you get those in place, if you know what you're going to say and who you're going to say it to, everything else kind of comes into play and comes into shape pretty quickly. https://lnkd.in/eq_2BugE

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Brand safety is kind of a given in terms of marketer expectations in 2024, but the reality of making brand safety happen is a bit more complex. Let's talk about it at the TAG "State of the Fight" event during Advertising Week New York!

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Final session for the day here at National Postal Forum focusing on the big 3 of omnichannel marketing. Hearing a lot the past 2 days about data's critical role in targeting and hyper-personalization empowering effective direct mail campaigns. Looking forward to further conversations with fellow attendees about Path2Response LLC and the data-driven solutions we provide to consumer marketers. #datadriven #directmail

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Early this year as part of the launch of our customer data marketing platform, NXTDRIVE, I had the opportunity to sit down with Ad Age's John Dioso in the Studio 30 Marketer's Brief podcast. We discussed a recent Prosper study what brands can do to find the right first-party data solution. Despite recent headlines maligning the first-gen CPDs, I still believe there is undeniable value in striving for that 360 degree view of customer. Even if you come up short, your still better than when you started. #firstpartydata #digitalmarketing #marketing #acquisition #cdp See link to audio of this conversation in the comments.

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Here's how you can plan, streamline, and produce impactful results without panic. 👇 #MarketingTips #RapidResponse #AgileMarketing #AutomationTools https://bit.ly/4aMQwQ0

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Turn your content into a powerful growth engine! Watch how Merkle uses Sitecore’s cutting-edge tools to craft personalized, engaging content that resonates with audiences and drives real results. Check out the video featuring Scott Rowland: https://bit.ly/41rtJsd

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Speaking of data ... again. This article underscores the value of having reliable, consistent data to drive systems and decisions. Then, in November, join Angela Nicloy and me at the #CHPAMarketingForum as we discuss "Delving into Data."

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#IAB has some exciting projects underway with more initiatives planned for 2025! If you're keen on contributing to industry standards, best practices, and playbooks, we invite you to get involved. While most groups are exclusive to IAB members, a few are open to non-members. Committees and working groups are solely for IAB members, whereas task forces are open to all, with approval required for companies operating in the US. I am spearheading various groups: - Attention Task Force: setting industry standards in partnership with Media Rating Council - Terms & Conditions Task Force: establishing comprehensive digital advertising contract terms for platform agreements, programmatic buys, and maybe even updating of current Ts&Cs! - Digital Invoicing Working Group: defining standardized API requirements for billing - New Ad Portfolio Creative Standards & Specs: exploring new ad sizes and specs - Made for Advertising Guidelines for Publishers: minimizing miscategorization risks for publishers Jeffrey Bustos leads AI-related and retail / commerce media groups. Matt Shapo heads Audio/Podcast initiatives. Interested? Click here for more details: https://lnkd.in/eQJpesp3 Find out if your organization is an IAB member: https://lnkd.in/edTg4_6A

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The landscape of marketing data has evolved significantly, making it crucial for businesses to adapt their strategies to stay competitive. Intero Digital can help drive superior marketing outcomes. https://lnkd.in/g8GwPE-n

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The 4Q measurement framework is more than just measurement. It's a strategic tool that encourages us to look beyond exposure metrics and toward our desired communications outcomes and organizational goals. By answering these four questions for every campaign or program, we keep ourselves accountable to results.

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