The Hollywood Reporter’s Post

Doritos is winning big with its "Crash the Super Bowl" comeback. By giving fans the chance to submit homemade commercials for a shot at airing during the Super Bowl… Doritos is doing three things brilliantly: 1. Driving fan engagement 2. Reducing production costs 3. Connecting on an emotional level But here's the genius—it's a PR strategy in motion. Framing it as more than just a chance for airtime, Doritos is creating a movement. It’s about community, ownership, and giving fans a voice. They’re not just watching the brand; they’re part of it. It’s proof that you can use PR to engage the audience in a fun way AND simultaneously create loyalty and buzz. Bingo. Expect other brands to follow suit—because this is how you disrupt a market. https://hubs.la/Q02VX3cK0 — Think you know Public Relations? Do you have the expertise to manage PR effectively? Are you currently in PR and want to see how you are progressing over time? Take our free PR IQ quiz and find out how you rank: https://hubs.la/Q02VX2Dz0

When promoted at 28 to Corporate General Manager of a division at one of the nation’s leading broadcast networks it was NOT the result of how much I knew.   In fact, it all happened because of how much I didn’t!   Years later, when I pioneered Emotional Trigger Research, it was based on the marketing strategy that had proved so profitable.   Here’s the backstory of what led to the most successful new business development operation in their 50-year history.   I was charged with generating new business for the radio division.   Previous attempts had continually proven unsuccessful because back then 99% of all media buys came through ad agencies.   And, because of potential conflicts with national rep contracts, I was prevented from calling on agencies.   If I tried to meet directly with corporate executives, they’d just refer me back to their agency.   A new strategy was needed.   So, I organized a LISTENING TOUR.   I reached out to the CEO’s or Presidents of consumer product companies and asked if I could meet with them just to pick their brain.   The majority agreed.   I spent the next three months crisscrossing the country to gain an understanding of what mattered most to them.   Rather than taking a conventional approach, I decided on a back door strategy of provocative open-ended questions.   By surprising them with questions they didn’t anticipate, I hoped to gain more authentic insights into what motivated their decisions.   I began by asking “when you’re having cocktails with a competitor at an industry gathering, what’s going through your mind of how they may screw you?”.   The question met with uproarious laughter.   And then they dished!   They said advertising didn’t generate nearly as much incremental revenue as additional in-store display space.   And their greatest fear was losing point-of-sale exposure to their competition.   That insight led to a new venture targeting the sales and not the advertising budgets of consumer product companies because those budgets weren’t off limits.   This is how the new venture worked ...   Companies purchased free advertising on behalf of their retail customers in exchange for prime product exposure in every store in that broadcast market for the duration of the campaign.   It was a huge success.   𝗖𝗢𝗠𝗣𝗔𝗡𝗜𝗘𝗦 𝗚𝗘𝗡𝗘𝗥𝗔𝗧𝗘𝗗 𝗨𝗣 𝗧𝗢 𝗔 𝟲𝗫 𝗥𝗢𝗜!   And the network gained a lucrative new revenue stream that wasn’t dependent on ratings!   Within the first year, 5 national companies came on board.   That’s when I learned that by asking provocative unexpected questions and then REALLY listening, customers will literally hand you the blueprint for how to get their business.   Illustration: Institute of Public Speaking   Ring the 🔔 on my profile to follow Linda Goodman for marketing strategy and business development content.   #MarketingStrategy #Sales #BusinessDevelopment #EmotionalTriggerResearch #CEO #Entrepreneurship  

One of the most profound gifts you can give another human being is genuinely listening to them. Listening at this level opens doors to encouragement as well. You hear what matters to them, their struggles, and what they value. If you want to encourage someone, start with listening. #ikigai

(Variety) NBCUniversal pulled out all the stops to market its blockbuster adaptation of the Broadway smash Wicked, partnering with over 400 brands for IP tie-ins. The Big Picture: In the words of Universal chief marketing officer Michael Moses, “The world doesn’t operate like a monoculture anymore, so you have to be everywhere.” In an entertainment ecosystem, where big-budget streaming releases debut without a sound, and movies only stay in theaters for a month, a robust marketing campaign may be more important than ever for financial success. Behind the Scenes: Wicked represents the biggest worldwide marketing push ever for NBCUniversal… and maybe any movie studio ever. ▪️The marketing campaign is rumored to have cost $150 million, on top of the two-part franchise’s $320 million production budget… and it’s unclear if the marketing budget includes the campaign for Part 2. ▪️ The campaign included drinks with Starbucks, hotel suites at Hilton, toys with Lego and Mattel, apparel at Target, cast voices on Amazon’s Alexa, and even lighting up Manhattan’s Empire State Building in pink and green. ▪️ The promo partner retail campaigns reached two billion shoppers and notched 25 billion impressions, according to Deadline. (Note: Everyone likely read about the opening this week but the numbers and business model behind it are what’s even more interesting.) #brands #marketing #entertainment #businessmodel #campaigns https://lnkd.in/eWgK2W4w

The Budweiser Frogs became an iconic part of advertising history because they were memorable, simple, and effective. Creating a commercial that resonates on this level requires a mix of creativity and smart execution. If you’re aiming to make your brand unforgettable, start with these key tips. Tips for Making a Commercial - MOCK, the agency: https://lnkd.in/e9RC_HCy  #MOCKtheagency #MOCKtheblog #TVCommercial #BrandStorytelling #Advertising

Nugget of wisdom from Cannes Lions International Festival of Creativity yesterday. "Research from System1 and eatbigfish finds that a cow chewing grass sparks more emotion than half of professionally produced TV advertising – at a heavy cost when advertising makes audiences feel absolutely nothing." WARC #marketing #advertising #media

Mother's Day may have only just taken place however in the world of PR, we're already onto Father's Day... At Orange PR and Marketing, we specialise in securing memorable product placements for brands offering eveything from innovative gadgets to timeless gifts. Our books are officially open for Father's Day product placements so whether you have a unique product that dads will adore or a heartwarming story to share, we're here to help you make a splash in the market. Why choose Orange PR for your Father's Day campaigns? 🧡 Unmatched Expertise: With years of experience in PR and marketing, our team knows what it takes to capture attention and drive those all-important sales. 🌟 Creative Solutions: We pride ourselves on thinking outside the box and delivering campaigns that leave a lasting impression. 💼 Tailored Strategies: No two brands are alike, which is why we work closely with each client to develop personalised strategies that align with their goals and values. 📈 Proven Results: Our track record speaks for itself. We've helped countless brands achieve success through strategic PR and impactful product placements. Drop me or the Orange PR and Marketing team a message to learn more about how we can elevate your brand and connect with dads everywhere. #FathersDay #ProductPlacements #PR #Marketing #CelebrateDad #Innovation #CreativeCampaigns

Welcome to the creative dynasty Bucket 🪣 💘 Bucket is a world-class WOM agency making your brand the talk of the town. 🐉 The service combines paradigm-breaking communications expertise, lively networks, and an impeccable sense of style (yes, our first collabos are soon out 🤌) ”With Bucket, we want to break through the culture of smallness and build something brand new, exciting, and fiercely meaningful. For BBO, this means getting WOM and PR strongly into our own hands - with the yummiest networks in the country. This way, we can get the best out of paid and earned media and plan and create campaigns in a totally new, more impactful way from the beginning”, sums Anna Viertiö, the CEO of BBO and BUD. The bestest way to celebrate Women’s Day, have a delicious one!🍹 More about Bucket Bucket is a WOM agency that gets people and media buzzing. Our service combines paradigm-breaking communications expertise, lively networks, and an irresistible sense of style. We always strive to make a BIG deal about good products, services, and people. We are fierce guardians of the Planet Earth, people, and all things living. We believe that for phenomenal results and unique style, you need a juicy combo of bold thinking, chaos, laughter, crying, money, and especially friends. That’s why we stand against beige boredom and preach proudly about having fun, finding out what’s interesting, and creating true meaning. Let’s be friends and play? More http://www.bucketagency.fi Anna Viertiö Hanna Vartiainen Jenny Åkerfeldt Mia Ojapalo

Ever wondered how global advertising agencies navigate the complex world of business and communication? 🌍 In today's interconnected era, their role has become more significant than ever. They are the maestros orchestrating the grand symphony of global communication. Their strategies not only shape brand narratives but also influence consumer behavior across borders. It's fascinating to see how they maneuver through the intricate landscape of international markets. Let's appreciate these unsung heroes who are scripting the future of global commerce, one campaign at a time.

What’s the secret to delivering effective newsjacking? 📰   Here are our key pointers but you can get the full lowdown in our latest blog 👇   ⭐ Get culturally plugged in ⭐ Timing is everything ⭐ Understand the brand  ⭐ Connection with consumers is key   https://lnkd.in/eaps6dFW   #pr #brand #marketing