Michael Katz

In this Ops Cast episode, we delve into the fascinating world of Nearbound GTM Strategies with Justin Gray. 💯 At its core, Nearbound is all about relationships. It's a strategic approach that integrates seamlessly with traditional go-to-market strategies, offering intentional access to valuable relationships. 🎙 Listen to the full Ops Cast episode at https://lnkd.in/ghDkpn6t #MarketingOps #OpsCast #GTMStrategies

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Haus raises $20M led by 01 Advisors to enhance marketing measurement with new Causal Attribution product, providing daily insights on incremental impacts of marketing decisions. Read the Latest full News - https://lnkd.in/dq2BrwHa #MarTech #MarTechedge #Haus #MarketingMeasurement #CausalAttribution #FundingAnnouncement #DecisionScience #GeoLift #MarketingTech #InvestingInGrowth #DataDrivenMarketing #AdTech

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Writing for Association of National Advertisers, Peter Crofut, VP of Business Development at Wurl, explores how innovations in emotional targeting, GenAI, and strategic partnerships are paving the way for a new era in CTV. Read his full piece at: https://lnkd.in/eKgWMgY4

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Check out this incredible panel discussion about the future of retail media networks and monetization featuring John Sharry, Sarah Small, Ben Weisel and Jonathan Dunn! Here are 5 key takeaways: 1️⃣ The power of first-party data as a key differentiator and strategies for balancing data portability with asset protection 2️⃣ Evolution of measurement practices, focusing on transparency, accountability, and holistic insights 3️⃣ How retail media networks are expanding beyond lower-funnel conversions to upper-funnel brand building 4️⃣ The potential of emerging technologies like data clean rooms and the shift towards using retail data across all media campaigns 5️⃣ Predictions for the future, including more collaborative partnerships and the blending of science and art in data-driven marketing Whether you're a brand marketer, retailer, or agency professional, this video offers valuable insights into the evolving landscape of retail media networks and data-driven marketing. #RetailMedia #DataMonetization #DigitalMarketing #FirstPartyData

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From VP of Customer Experience to CEO, at Finch, Lee Roquet shares his journey of steering through the e-commerce marketing landscape with innovative strategies and technology on our latest 'Disruption / Interruption' episode.

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AdExchanger’s latest article dives into the essentials of effective attribution. Key takeaways: 1) Partner with an attribution vendor you trust; 2) Walled garden attribution can work well for brands focused solely on platforms like Google, Meta, and Amazon; and 3) Skip the technical jargon—no need to get bogged down by MTA, MMM, or “observational causal inference". https://lnkd.in/gktCDwcb #slingwave #marketingattribution, #walledgardens #adtech

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Podcast advertisers, listen up! Together with Podscribe, we're walking you through incrementality and conversion lift tests. 🤔 Grant Durando, Director of the Offline Practice at Right Side Up, joins Podscribe's Peter Birsinger and Amelia Coomber for an in-depth discussion. Here's what the experts cover: 👉 Why you need to test incrementality 👉 Optimizing based on results 👉 What the future of incrementality testing looks like Grant, Peter, and Amelia also review real-world advertising incrementality results to assess accuracy and correlation—and to identify indicators of the most confident test results. https://bit.ly/4aY3CLn | #Podcasting #GrowthMarketing #PerformanceMarketing #AdStrategy

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ICYMI: Check out highlights from Dotdash Meredith CEO Neil Vogel's chat at Mediaweek! The conversation centered around navigating today's digital media landscape—including Google, AI, building brands and more. Read the article on ADWEEK 👉 https://lnkd.in/gJ6iQXau

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How can Index Marketplaces help curators and commerce media companies grow their businesses?     By leveraging our advanced reporting and log-level data capabilities, you can gain granular insights into campaign performance and purchase data—helping to optimize strategies in real time to demonstrate return on ad spend and ROI for buyers.     Attain CEO Brian Mandelbaum shares, “Our collaboration with Index Marketplaces promises to redefine media buying by enabling access to transaction data across premium channels.”    Learn about the many use cases for curation and Index Marketplaces here: https://lnkd.in/etpp9B-R     #IndexMarketplaces #DigitalAdvertising  

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Managing current client workloads while still prioritizing agency growth is no easy feat— it takes a skilled leader with strong creativity, drive, and a clear vision to strike that delicate balance. Katie Hollar, Clutch VP of Marketing, sat down with Anjelika Kour, Managing Partner and Creative Director of DD.NYC®, an award-winning New York-based design agency, to discuss the challenges and solutions associated with balancing client demands while nurturing long-term agency growth. 📈 From time management techniques to resource allocation strategies, learn how a successful agency owner navigates the delicate balance between serving existing clients and pursuing expansion opportunities. Watch their conversation below! ⬇ #AgencyOwners #AgencyGrowth #WomenOwnedBusiness

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Managing client flow and striving for growth is a true #art. Check out the interview with Anjelika Kour, Managing Partner and Creative Director of DD.NYC®, as she shares her best practices and strategies! #AgencyOwners #BusinessGrowth #DDNYC

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🔍 At our recent Attribution Summit, Foursquare brought together top agencies, brands, and publishers to explore the future of holistic measurement with Foursquare Attribution. As Gary Little Foursquare's CEO, put it, "Geospatial data is complex, messy, and constantly changing," echoing the dynamic nature of both location intelligence and the advertising industry. 💼 🌍 That’s why we’ve fully re-architected our attribution foundation. The quality of the systems that produce campaign impact is the most important factor for determining accurate results. 📈 Here are four key takeaways from the summit 👉 https://lnkd.in/e9JsjAiS #AttributionSummit #locationintelligence #geospatial

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Tune in to this latest riveting episode of TOP CMO with Kyle Lacy, CMO at Jellyfish. https://lnkd.in/dFwyUa_v In this episode, Jackson Carpenter talks with Kyle Lacy, CMO of Jellyfish, about his path from founding a marketing company to leading marketing at top firms. Kyle offers insights on great design, experiential marketing, and balancing creativity with ROI. He also discusses the impact of AI on marketing and the effectiveness of direct mail and in-person events. #TOPCMO #Jellyfish #Marketing #AI #MarketingStrategies #BusinessGrowth

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🎙️New Episode Alert: "Shifting Gears, Data in Digestible Bites" 🚗 Episode 2: Multi-Channel Attribution & Influences, are they worth the hype? Hey there, LinkedIn fam! 👋 Join me, Dan Trinidad, founder and CEO of Benchmark Automotive Data, on the latest episode of "Shifting Gears" where we dive into the world of multi-channel attribution and influences. 👉 In this short audio clip, I break down the key metrics you need to measure performance in your channel campaigns, using Google Analytics as your trusty tool. 📊 We'll explore: USER to VDP percentage Average Session Duration on the VDP View 🔍 Plus, I'll share three real-world examples to illustrate how to set benchmarks effectively and optimize your campaigns for success. 💡 Hint: It's all about understanding your audience and tailoring your approach accordingly! 🎯 Don't miss out on valuable insights to elevate your dealership's marketing strategy. Hit play now and let's dive into the world of data-driven decision-making together! 🔍 Want to learn more about Multi-Channel Attribution and Influences and how to set up campaigns for your dealership? Drop a comment below or schedule a discovery call at www.BenchmarkTM.com. #ShiftingGears #DataAnalytics #MarketingStrategy #AutomotiveIndustry #MultiChannelAttribution #Influences #BenchmarkAutomotiveData #DigitalMarketing #GoogleAnalytics #PerformanceMetrics #DealerSuccess #PodcastEpisode #AutomotiveTech #BusinessInsightsh #BusinessInsights

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Focusing on key areas like 📊 attribution, 📈 data analytics, 🎨 creative, and 🌱 lifecycle marketing helps build a growth engine that’s both scalable and sustainable. In the latest Growth Talks episode, Krystina Rubino sits down with Simon V., Chief Growth Officer at Credit Genie, to talk about what it really takes to build a high-performing growth team from scratch, and what area you might need to jump into first if you need to quickly improve user acquisition. 🛠️ “If the lifecycle is garbage, that’s the first place I’ll look into, because I can improve my ability to convert people that have installed, but not taken an action… If I’m held accountable for activation costs, that’s my improvement right there without ever touching the marketing budget on the user acquisition,” says Simon. This episode is full of actionable insights for anyone looking to efficiently scale their marketing efforts. Tune in now to learn how to set your team up for success: https://bit.ly/4dNfVun #Marketing #Growth #Leadership #Fintech

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🎙️Dive into the latest episode of 'Shared Accounts With CU Times: Turning CUs On to Performance Marketing Techs' where our CEO and co-founder, Nicky Senyard, joins forces with Michael Ogden from Credit Union Times for an electrifying discussion!⚡ 🌟 Discover insider tips on what makes the affiliate channel attractive to credit unions-- product attractiveness in the financial landscape, geographical reach, and flexible pricing strategies within the ecosystem. 💡 But that's not all! The recent buzz from the CFPB about prioritizing non-misleading content has sparked some serious conversation. Nicky dives deep into this, stressing the importance of authenticity and conscious content creation beyond just the paycheck. What are your thoughts on this? Let us know below! 🚀 Plus, discover why embracing scalable, secure marketing intelligence solutions is the rocket fuel for driving growth in credit unions. Gain invaluable insights into the latest CFPB guidance affecting affiliate marketing channels. Learn why leveraging scalable, secure marketing intelligence solutions is crucial for driving growth in credit unions, and gain insights into the recent CFPB guidance affecting affiliate marketing channels. Don't miss out on this insightful discussion! Tune in here: https://lnkd.in/gbpMxDuD #FintelConnect #CreditUnionTimes #CFPB #PerformanceMarketing #DigitalMarketingTools

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How valuable is Add To Cart (ATC) as a metric? Meghan Howard, Chicory’s CRO, discusses this and the need for standardization as the retail media space continues to grow in her latest op-ed with AdExchanger! Retail Media Has Its Own Last-Click Addiction – And The Problem With Add-To-Cart Rates: https://lnkd.in/esXmqhfC

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Thrilled to share a new case study featuring GOOD AMERICAN 🎉 Since onboarding with Prescient AI , the brand grew revenue 24% faster. Caitlin McKenna, Performance Marketing Manager at Good American, was looking for new data sources to hone their team’s marketing edge. She knew an efficient MMM could fill the gap in their testing stack. Their top priority? Finding a tool that would accurately predict ROAS. After screening a number of solutions, they landed on Prescient. Here’s what happened next: (1) Caitlin gained full visibility into Good American’s ideal daily budget across channels. (2) Prescient delivered insights to Caitlin for optimizing ad pacing, bids, and strategy. Since implementing Prescient, they’ve seen incredible ROI: → 3x cost savings → 24% faster revenue growth → Projected to decrease CAC by 30% Check out the full case study here: https://lnkd.in/e6zv3ysr

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