Michael Katz’s Post

All aboard! I seem to have jumped on a hype train (choo choo 🚂)... I’m thrilled to announce that my first-ever Couch Confidentials podcast episode is now live! 🎉 It’s been a journey launching Martech Therapy, and who better to kick things off with than the brilliant (and hilariously blunt) Michael Katz, CEO of mParticle. We dive deep into his recent CDP 2.0 blog post, exploring everything from the evolution of customer data platforms to why Michael cheekily refers to some solutions as “compostable” instead of “composable” (you’ll have to listen to catch my reaction when I challenge him on that!). 🌱🤔 Some highlights from the episode: - Michael’s take on why CDP 1.0 is becoming yesterday’s news and how CDP 2.0 will reshape the CDP category and separate the wheat from the chaff. - Our banter over built-in CDPs and their impact on small businesses. - His 2025 Martech prediction (hint: CFOs are stepping into the spotlight 👀). - A look at the exciting things Lytics is doing with their content data layer for CMS systems like WordPress and Drupal—and why I think this trend will grow, enabling marketers to personalize web and app experiences truly. I’ll also share more about the Martech Therapy brand soon. 🔗 Youtube: https://lnkd.in/eqPRYdUk (also available on your favorite podcast platform) Please comment and let me know what you think. Also, please tell me if you’re Team Composable or Team Compostable 😉. More episodes are lined up with various guests directly and indirectly related to Martech. #martech #CDP #marketingtechnology #customerdataplatform

I’ve come to appreciate just how crucial it is to understand your lead sources and dive deep into analytics. Seeing where your leads come from and how they interact with your brand is eye-opening. Are they landing on your website, a service page, or somewhere else? What are they doing once they get there? One key metric I love to focus on is how much time people spend on your website. If they're not sticking around, it’s a red flag. Analytics can help pinpoint where they’re dropping off, what they’re engaging with, and where they’re getting stuck. The dashboard isn’t just numbers, it’s a treasure trove of insights. From where visitors are coming from to how they interact with your content—videos, buttons, you name it. This data is invaluable, especially for clients with larger websites. Google Analytics integration becomes essential here. It tells you if your site is pulling in the traffic it needs, how many people are clicking around, and what pages are capturing their interest. Lesson learned: the more you know about your visitors’ journey, the better you can optimize and engage. 📈 Curious to learn more about how to leverage these insights? Check out our latest podcast episode, “Our Secret Strategy to Prevent Client Confusion Through Advanced Reporting and Communication” Link in bio. 🎧 #GoogleAnalytics #LeadGeneration #Reporting #Podcast #UtahMarketing

I have some pretty big news... This is Growth is growing! 🚀 Over the last few weeks, I poured my heart and soul into a brand-new website and content experience for you all (the evenings were long people!). And today is the day I get to unveil it! On the new website you'll find: ✅ All previous newsletter episodes ✅ A launchpad to the podcast ✅ The 1:1 consultations I offer ✅ A brand new CSM Mastery Guide All of that with a revamped brand and a much better navigation experience. Over the coming days and weeks, I will be dropping new content to help you build and scale your CS team and ace your retention and growth targets. Before you ask it... Yes I built it all myself in HubSpot ;) Please go check it out and let me know what you think! [link below] #customersuccess #csm #customerexperience #retentionstrategies #newwebsite

The sixth episode of our LeadScale Engine Gen5 launch podcast series features Skip and Francis exploring budget planning - how it works at the moment, where we think things could work better and what our future vision is for how it is done. For all of its popularity, Excel has to be one of the most divisive pieces of software in existence. Some people immerse themselves in it, have a raft of formulas and macros that they can whip out to solve even the most complex of problems and will unironically discuss their 'best spreadsheet' at parties. Then there are the other people, who dread opening up any spreadsheet, have a broken shared campaign tracker sheets innumerable times and have accidentally overwritten the template spreadsheets even more times. One of the focusses of this episode of the podcast is digging into this divide and the problems it poses when trying to collaborate on tasks that currently heavily rely on Excel. Whether its time wasted backtracking through errors in a spreadsheet, people dreading having to plan the next campaign because they hate the new template being used, or just realising that the person you hired isn't as much as an expert at Excel as their CV suggested. All of this can lead to big inefficiencies and ineffective results, and we think that there is a better way. You can follow the links below to read or listen to episode 6 in more detail, or go to Francis Liming's profile to find our more about the series as a whole Transcript here - https://lnkd.in/eTJQZJKE  Podcast here -  https://lnkd.in/eHWSvcVH  White Paper here - https://lnkd.in/eMzbwVkW #UserExperience #DigitalMarketing #DigitalTransformation #OnlineAdvertising #CustomerExperience #BusinessDevelopment #AssetManagement #CustomerSuccess #BusinessTransformation #MarketingAutomation #ProductDevelopment #ProcessAutomation 

🚀 Ready to take your marketing to the next level? Dive into this quick tip! 🎧👇 Hey CEOs and Directors! Ever felt like your website isn’t getting the attention it deserves? 🤔 Let’s talk about a game-changer: schema markup. 🌟 Imagine boosting your Google visibility just by marking your data correctly. Sounds simple, right? Well, it is, and it can make your search results soar! 📈 This is just a snippet from today’s podcast, "Jonny Ross Fractional CMO." Want the full scoop? Link in the comments! 💬👇 🎙️ Episode Highlight: Maximizing Your Personal Brand and Website Performance: Insights and Tools 💼 Let's discuss: Have you implemented schema markup on your website yet? What results have you seen? Share your thoughts and join the debate! 🗣️ #SEO #Google #MarketingTips #SchemaMarkup

🚀 Ready to skyrocket your website's performance? 🚀 Are you sure your website is as mobile-friendly as you think? 🤔📱 Dive into our latest podcast episode where we tackle this crucial question and more! 🎙️✨ 🔬 Testing, testing, 1, 2, 3! If you're looking to optimize your website, we've got one game-changing recommendation for you: A/B testing! It’s not just for the techies - even a tiny tweak in color or layout can massively boost your conversion rates. 🌍💥 Whether it’s for a Google paid campaign landing page or your homepage for organic users, trying out different versions can make a world of difference. 🌐💡 And guess what? There are plenty of tools out there to help you with A/B testing. Just a quick Google search away! 💻🔍 So, what are you waiting for? Start optimizing those website landing pages ASAP! 🚀💪 👉 Want to know more? This is just a snippet from today’s podcast episode, ‘Is Your Website Really Mobile-Friendly? Plus, AI-Powered Commerce Search & Essential Website Tools.’ Catch the full episode via the link in the comments! 🎧🎉 #ABtesting #WebsiteOptimization #ConversionBoost #JonnyRossCMO #MarketingMagic --- 💬 LinkedIn fam, what’s your take on A/B testing? Have you tried it? How did it work for you? Let's get the conversation started! 👇✨

Here’s the most recent #sketchnote I created for Paul Syng and his Dots #podcast, (which covers #sales, #strategy, #design #creativity and a bunch of other stuff.) Really enjoying #illustrating and #handleterri g these. #illustration #layout #graphicdesign

🎙️ Your messaging isn't just about what you say—it's about when and how you say it. In this episode of Growth Driver, we sit down with Tim Riesterer to explore the psychology behind creating messaging that actually converts. 🧠💡 Tim breaks down why your messaging strategy needs to evolve at every stage of the customer lifecycle. Whether you're capturing attention at the top of the funnel or deepening relationships post-sale, your words—and how you deliver them—can make or break the outcome. Here’s what you’ll learn: ✅ The science behind what grabs attention and builds trust. ✅ How to tailor your messaging for different customer personas and decision stages. ✅ Common pitfalls to avoid when crafting lifecycle messaging. If you want to master the art and science of driving conversions, this conversation is packed with actionable insights you can’t afford to miss. 🎧 Tune in now–available on your go-to podcast platform. #GrowthDriver #B2BMarketing #CustomerLifecycle #MessagingThatConverts #RevenueGrowth #ValuePropositions #BuyerPsychology John Common Intelligent Demand Emblaze | Powered by Corporate Visions

🌅 𝗚𝗼𝗼𝗱 𝗠𝗼𝗿𝗻𝗶𝗻𝗴, 𝗛𝗶𝗴𝗵𝗟𝗲𝘃𝗲𝗹 𝗘𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀! 🌅 Today's the day! Episode 6 of The HighLevel Experience Podcast has officially landed! 𝗟𝗶𝗻𝗸𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀! Kickstart your morning with a deep dive into the world of digital marketing, as Andrew Kamide and Vit Muller unveil the secrets to enhancing user experiences with Trigger Links, UTMs, and Deep Linking. 🚀🔗 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗼𝗻’t 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗺𝗶𝘀𝘀: 𝗗𝗲𝗲𝗽 𝗟𝗶𝗻𝗸𝗶𝗻𝗴 𝗗𝗲𝗰𝗼𝗱𝗲𝗱: Explore how deep linking can revolutionize the way users interact with your digital content. 𝗧𝗵𝗲 𝗕𝗲𝗲𝗳: A fresh segment dedicated to your feedback. We're here to grow, and your insights are our guiding light. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗨𝗻𝗹𝗲𝗮𝘀𝗵𝗲𝗱: Uncover how to seamlessly integrate innovative features like live chat and conditional logic into your marketing efforts. Fuel your morning with invaluable insights and strategies that promise to elevate your digital marketing game. Available now on your preferred podcast platform. Start your day right with us! ☕💡 #HighLevelExperience #MorningMotivation #DigitalMarketing

This week, I share five straightforward ideas to make your content different from AI copy generators and even competitors. If you’re looking for ways to make your business content unique, this episode is for you. Plus, stick around for some behind-the-scenes insights at the end! For more straightforward tips on getting more website traffic and sales, search for Small Business Sweet Spot in your fave podcast player. You'll be glad you did. And after watching if you're thinking your website traffic isn’t where it needs to be, my Marketing Insights Assessment can help. It’s designed to uncover the gaps in your current strategy, narrow in on opportunities, and get you on track for more targeted traffic. Let’s figure out what’s working, what’s not, and how to bring in more leads. #ContentMarketing #Sales #DigitalMarketing #WebsiteHelp