ABM Done Right Podcast’s Post

Get ready for a new episode of the NexGen Podcast hosted by Demandbase CMO Kelly Hopping! In this episode, Kelly sits down with Katie Hollar, VP of Marketing at Clutch, for an epic conversation on aligning marketing efforts with business goals and turbocharging collaboration with sales. Join them as they dive deep into strategies for boosting demand through impactful branding initiatives. Plus, Katie will share her tips for measuring ROI, navigating lengthy lead cycles, and establishing clear campaign expectations. Tune in to the episode today and take your marketing game to the next level:

To continue the discussion on the role of CMO in the organization. It’s estimated that only 10 percent of Fortune 250 CEOs have marketing experience. In today’s multichannel landscape, it's crucial that CMOs are in the strategy-planning room to ensure companies leverage a holistic, data-savvy marketing approach that will drive margin impact. This episode of The McKinsey Podcast explores the CEO–CMO relationship and how these leaders can drive stronger business outcomes🎙https://lnkd.in/dYiNCTKY

Did you know...It’s estimated that only 10 percent of Fortune 250 CEOs have marketing experience. In today’s multichannel landscape, it's crucial that CMOs are in the strategy-planning room to ensure companies leverage a holistic, data-savvy marketing approach that will drive margin impact. This episode of The McKinsey Podcast explores the CEO–CMO relationship and how these leaders can drive stronger business outcomes🎙https://lnkd.in/e5JNk6K3

Get ready for a new episode of the NexGen Podcast hosted by Demandbase CMO Kelly Hopping! In this episode, Kelly sits down with Katie Hollar, VP of Marketing at Clutch, for an epic conversation on aligning marketing efforts with business goals and turbocharging collaboration with sales. Join them as they dive deep into strategies for boosting demand through impactful branding initiatives. Plus, Katie will share her tips for measuring ROI, navigating lengthy lead cycles, and establishing clear campaign expectations. Tune in to the episode today and take your marketing game to the next level:

🎙️ Exciting news from the Revenue Boost: A Marketing Podcast studio! 🚀 We’ve got actionable recommendations to supercharge your revenue-based marketing strategies. This episode features the brilliant Kim Tran, who shares her invaluable insights on the crucial role of change management in elevating your marketing game. Don’t miss out on this treasure trove of wisdom! 💡✨ Be sure to follow RBMA: Revenue Based Marketing Advisors to get first access to Kim's episode! #Marketing #RevenueBoost #ChangeManagement #Podcast #MarketingStrategy #GrowthTips

If your CEO asked you: "We invested $600k into our content this year, but what has it returned?" How would you answer? Would it focus on traffic increases or would you show the impact it had on stage progression, win rates, deal sizes and ARR, GRR, and NRR growth? In most cases, content does not support #ABM or sales as most content is thought leadership. As Matt Dixon (Partner at DCM Insights and author of The Challenger Sale and The Jolt Effect) mentioned on the #ABMDoneRightPodcast: When teams think about campaigns, content, and messaging to their future and existing customers – they slip into the zone where we need to be front and center, disseminating thought leadership and being top of mind. They wind up sending out content that is confirmatory and shows prospects that they’re smart, up to date on the latest issues and trends, and they’re a savvy, knowledgeable organization. But it doesn’t sell and market change – and it doesn’t show future and existing customers that they are missing something. The content speaks to the things that prospects already know about what’s keeping them up at night vs. what should be keeping buyers up at night. They miss the commercial insight that’s needed to change the buyer’s thoughts on their specific approach, process, gaps, and impacts. They miss the commercial insight that’s needed to uncover the specific big risks that the buyers have not thought about before and unseen opportunities. It misses the commercial insight that’s needed to cut through the thought leadership noise because it’s provocative, it’s relevant, and it tells the buyers their story vs. a generalized industry story. It misses the commercial insights that takes prospects by their lapels and shakes them out of their comfort zone. It misses the commercial insights that are hard to ignore. You can listen to Matt's podcast discussion here: https://lnkd.in/gTEZSJMW As Eric Dates 📈 at VComply mentioned on his podcast with us -- creating and capturing demand is easy. It's keeping accounts sticky where they progress in their journey with you that is the challenge. You can listen to Eric's podcast discussion at: https://lnkd.in/ekHtW4HM So what impact is your content having across the buyer's journey and the customer lifecycle?

I met Kim Tran through the CMO Alliance and quickly learned she is my kindred spirit with a passion for integrating marketing and sales for revenue growth. I loved recording our RBMA: Revenue Based Marketing Advisors Revenue Boost: A Marketing Podcast episode The Power of Synergy: Aligning Sales and Marketing for Business Growth. Kim shared the expertise and importance of change management in transforming marketing approaches. We also discussed strategies to revitalize brands while fostering seamless alignment between sales and marketing teams. Be sure to follow RBMA: Revenue Based Marketing Advisors for new episode alerts! #revenuebasedmarketing #marketingpodcast #marketing #b2bmarketing #b2bsales

Ashley Faus recently posted on LinkedIn that... thought leadership content and messaging should make some portion of your audience uncomfortable. But, unfortunately, I (Kristina Jaramillo) find that most thought leadership is nothing more than regurgitated content or "reminders". It's confirmatory. It may show prospects that the organization is smart, up to date on the latest issues and trends, and they’re a savvy, knowledgeable organization. But it doesn’t sell and market change – and it doesn’t show future and existing customers that they are missing something. The content speaks to the things that prospects already know about what’s keeping them up at night vs. what should be keeping buyers up at night. They miss the commercial insight that’s needed to change the buyer’s thoughts on their specific approach, process, gaps, and impacts. As Eric Dates 📈(VP of Marketing at VComply) mentioned in a comment on Ashley's post: I think a lot of marketing folks forget that establishing an authentic POV that may challenge the status quo is practically a prerequisite to starting a thought leadership play. Eric was on our ABM Done Right Podcast earlier in the year where we talked about why #ABM programs fail. Not having the right content was one of the areas we discussed. You can listen to his podcast episode at: https://lnkd.in/ekHtW4HM You can check out our new #ABMDoneRightPodcast page on LinkedIn at: https://lnkd.in/eahDhQa6

🎙 Excited to share insights from the latest episode of JCDecaux's, The Changemakers Podcast, featuring Nada Arnot, EVP at The Economist! 🌟 Nada dives deep into the transformative power of branding—not just as a marketing tool, but as a driver of growth, trust, and long-term customer relationships. One key takeaway? 🛠️ Building a strong brand doesn’t just create awareness—it’s a catalyst for customer acquisition. A well-defined brand aligns your mission with customer values, making it easier and more likely for people to choose you. 💡 Actionable Insight: Investing in your brand today can streamline your customer acquisition tomorrow. It’s not just about being seen—it’s about being remembered. 👉 Listen here: https://lnkd.in/ey9pHduF #BrandBuilding #CustomerAcquisition #MarketingLeadership

Many companies react to missed growth targets with short-term tactics, neglecting long-term growth strategies. However, smart marketers like Customers.ai's Casie Gillette advocate for parallel pathing both short-term and long-term efforts for success. In our latest Revenue Boost: A Marketing Podcast, "Parallel Pathing: Accelerating Short-term Wins alongside Long-term Strategies for Explosive Business Growth", we discussed the importance of parallel pathing initiatives to achieve both short-term and long-term success. We also discussed the importance of cross-team communication, revealing how breaking down silos between marketing, sales, and customer service can lead to explosive growth. Casie Gillette also shared how her team leverages real-time feedback and collaboration to create impactful marketing strategies and drive business success. Now is the time to follow RBMA: Revenue Based Marketing Advisors if you're looking to drive customer and revenue growth and don't want to miss our conversation! #parallelpathing #revenueboost #marketingpodcast #marketing