Foursquare’s Post

Foursquare takes pride in reshaping digital experiences through the power of location data. Dive into a world 🌎 where understanding your consumers is the key to making smarter business decisions. With Foursquare's suite of unique products and solutions 💡, we provide the tools that empower you to connect with your audience on a whole new level. Learn more today 👉 https://lnkd.in/eaKPU8UD #LocationIntelligence #LocationData

Unlocking the secret to the perfect slice, Papa Murphy's International is harnessing the power of data analytics. 🍕 Teaming up with Barkley, they tapped into Foursquare's data to gauge how media campaigns drive foot traffic. 💡 These insights not only validated the impact of different media partners but also fueled strategies for expanding reach and influence. Data is the driving force to serve up amazing customer experiences. It's a nod to the importance of knowing your audience and truly understanding them. Learn more about Foursquare Attribution 👉 https://lnkd.in/e6Jqc7_z #Foursquare #PapaMurphys #locationdata

At NuSpark Media Group, we believe that effective media measurement is crucial to understanding consumer interactions across various touchpoints. Our Conversion Tracking Cheat Sheet outlines our comprehensive approach to touch segment definitions, from First Touch to Multi-Touch (Assisted) conversions. Our meticulous analysis allows us to identify the initial source of interest, gauge user engagement throughout their journey, and ultimately, unravel the holistic view of user engagement and attribution. We recognize the importance of each interaction, which enables us to refine our strategies for maximized effectiveness and optimized media spends. Our dedication to nuanced measurement and analysis underscores our commitment to delivering data-driven insights and superior performance for our clients. So attached is the cheat sheet for measurement, also found on the website: https://lnkd.in/geb6X9W9

Today, we dive deep with Dan Hight, VP of Channel Partnerships at Placer.ai, exploring how location marketing is evolving in a world where digital habits are changing fast. 🛰️ 📱 Why does your phone need GPS, and how is the cookie-less future shaping the way brands connect with us offline? With over half of the population tuning out online ads via ad blockers or VPNs, understanding the shift is crucial. 🚫🍪 🔍 Dan brings insights from Placer.ai, a platform rooted in commercial real estate, civic planning, and retail, offering a unique perspective on audience intelligence. We'll unravel the data and ad tech narrative, its present state, and future direction. 📊 🤔 The big question we tackle: How well do you know the history behind what you do? Because to chart a course forward, you need to comprehend the path that led here. 🧭 🎙️ So, gear up for a knowledge feast with "OOH Insider," where insights meet entertainment, feeding your brain the best of the out-of-home industry. Get comfortable; we're about to take off!

VideoAmp To Redefine Media Measurement Expectations For Upfronts With VAMPFRONT https://lnkd.in/dtvyCGjh #martech360 #newsmedia #news #marketingtechnology #artificialintelligence #analytics #MediaMeasurement #Measurement

Unravel the importance of location data for advertisers in 2024 with our comprehensive report. We address emerging challenges and provide effective solutions for audience building and measurement in the AdTech landscape. Our insights have empowered many industries, and we're proud to work alongside leading contributors. Get your copy of the report here: https://bit.ly/482o1Ox #Unacast #AdTech #LocationData #AudienceBuilding #Advertising

🚀 Unlocking the Power of Location Data for Advertisers in 2024! 🚀 We've just released a comprehensive report that dives into the critical role of location data in audience building and measurement in AdTech. 🌍📊 From navigating new challenges to delivering actionable solutions, we’re excited to share insights that have already driven success across multiple industries. 🔍✨ Proud to work alongside incredible contributors in shaping the future of data-driven advertising! 👉 Get your copy below #AdTech #LocationData #AudienceBuilding #Innovation

Alright guys here’s my tech takeaway for "Growth through Performance Marketing." Key takeaways for tech practitioners: - Marketers are moving towards a cookie-less world, with platforms like Google and Meta pushing for it. Implementations today should prioritize server-to-server integrations to stay competitive. - Video is the best way to capture your audience. Therefore, understanding video capabilities as part of DAM selection should be prioritised. Thanks to insights from Adanola Nespresso UK and Dr. Martens plc #PerformanceMarketing #TechInsights #DigitalMarketing #CookieLessFuture #VideoMarketing

📢 A big thank you to Localogy for their in-depth coverage of Foursquare Attribution's latest innovation, Sales Impact feature recently launched! 🙌 Our newly appointed Chief Technology Officer, Vikram Gundeti, shares valuable insights on how the upgraded Foursquare Attribution stack and Sales Impact feature will empower marketers with more granular campaign performance data. 📊 Marketers can now make smarter decisions and drive real results with detailed insights that go beyond surface-level metrics! 🚀 Check out the full article to see how Sales Impact is transforming campaign optimization: https://lnkd.in/gjRUeMyn #Foursquare #Localogy #SalesImpact

🚀 Future-Proof Your Media Revenue Strategies! 🚀 In collaboration with BlueConic, we've surveyed 100 leaders from top newspapers, publishers, and broadcasters to bring you the latest insights on how media companies are navigating today’s challenges and preparing for the future. https://bit.ly/3KXXZkL 📊 Key Findings: • 92% expect advertising to remain a primary revenue model. • 69% plan to enhance their data collection and analytics capabilities. • Publishers are leveraging first-party data to drive growth and tackle key challenges. Our report uncovers a shift towards more direct and data-driven approaches to audience engagement and advertising. It's your essential guide to understanding the evolving data and technology landscape, helping you make strategic decisions that boost engagement and revenue. 🔍 Top Concerns: • 36% rank economic headwinds as their greatest challenge. • 31% list decreasing web traffic as a major concern. Download the report now and get ahead of the curve with actionable insights from industry leaders! https://bit.ly/3KXXZkL #Media #RevenueStrategies #AdTech #FirstPartyData #DigitalTransformation