Prescient AI ’s Post

One of our favorite parts about building Prescient AI is getting to work with some truly incredible brands – like our friends at Eko Health 🤝 When we first met the team at Eko, their digital marketing strategy was already strong – but they felt there were hidden optimization opportunities that could be uncovered with predictive modeling. So, they decided to jump on board with Prescient. After getting started, Eko started to leverage Prescient's comprehensive MMM to unlock marketing efficiencies at scale + extract max value from their budget. The results? + 48% revenue lift + 2x ROAS increase + 43% website traffic growth + 30% increase in ad spend budget Check out the full case study here → https://lnkd.in/eF9H7hnj

When watching TV see if the ads are pertinent to you? How many times you see the same ads! Let Simulmedia help develop campaigns that hit your target audience with optimal frequency versus the present over frequency of CTV and linear.

Build a Strong Attribution Strategy to Fight Fragmentation Today's consumers navigate an average of 56 touch points before making a purchase, creating complexity for marketers. This multitude of channels can result in disjointed campaigns that erode consumer trust and satisfaction. To optimize ad spend, it's crucial for marketers to identify which channel combinations are effective and which are not. Understanding this landscape can significantly improve campaign alignment and enhance the consumer experience. This article was sourced, curated, and summarized by MindLab's AI Agents. Original Source: Original Source: Adweek Full Article: https://lnkd.in/deu-Cr45

🎯 Leverage AI for a Smarter Holiday Season! 🎯 🔗Download the e-book https://hubs.la/Q02PhFwG0 With the holidays around the corner, it's time to ensure your advertising strategy is as efficient as possible. Our latest e-book, "2024 Holiday Season Forecast," delves into how AI can transform your holiday campaigns, making them more targeted, efficient, and impactful. Why AI? 🔴Maximize campaign efficiency 🔴Enhance data analytics 🔴Optimize campaigns Curious to learn more? We’ve got the full breakdown in our e-book, where you’ll also find expert tips on how to integrate AI into your holiday strategy seamlessly. 📚 Don’t miss out—download your copy today and stay ahead of the curve

Marketers, you're likely familiar with MQLs, but have you tapped into the potential of PQLs? Focusing on product qualified leads is a great way to engage quality leads, reinvent your personalized marketing strategies, and fuel growth in 2025. But where to begin? Join our upcoming HubSpot webinar on December 4th to learn how to leverage product usage insights for smarter marketing. Join Phil Burch from Amplitude and Noah Berk from Aptitude 8 as they discuss: 🌟 How to stay ahead as AI and data reshape the marketing landscape 🚀 The power of PQLs and how they can fuel faster growth 🤝 Tips on aligning marketing and product teams to harness data effectively Save your spot today 👉 https://lnkd.in/gTNkBNrn

In a world where AI has the power to rewrite advertising rules, one question stands out: can it truly predict if an ad will win or lose with audiences? At the 2024 Advertising Research Foundation (ARF) Creative Excellence Conference, we sat down with top brand and agency minds to explore how AI is shaping ad creation, forecasting success, and measuring impact. Check out what we learned: https://hubs.li/Q02WjRc40 Big thanks to Leigh Baker, Josh Goldfinch, MBA, and Tina DeSarno

Interested article from Dusted (link in the comments) following on from the Technology for Marketing event a few weeks back. They look at 5 key trends for marketers looking ahead to 2025: > AI will remain a cornerstone of digital marketing > Personalisation is essential > Community engagement is critical > Simplification is key > Bridging the AI skills gap One that stood out to me is 'Simplification is key' Simplifying strategies for better results is critical. They talk about how marketers are stuck in a 'marketing task wheel', an endless loop of disjointed tasks by stakeholder demands. Marketers are under so much pressure to always do MORE. However, marketers that are simplifying their strategy by focusing on a few objectives that align with BUSINESS GOALS can yield far better results than trying to be everywhere at once. This backs up what I was saying last week about marketers being across business goals and most importantly, the numbers. Unfortunately, there's still a major disconnect between marketing teams and business goals. Its a gap that MUST be filled

The unobtainium of marketing attribution has always been influence. 💎 Take events, for example. The brand impact is often the biggest benefit, but how do you even measure that? That’s where data science and #AI step in. RevSure’s approach makes it simple and data-driven. It’s all about incremental lift—the conversions directly tied to a specific marketing activity that wouldn’t have happened otherwise. With the right insights, you can finally measure influence the way it should be measured. You get to justify your marketing spend with clear, actionable data. Even better, you can actually show the impact of those brand campaigns, helping align efforts across sales, finance, and product teams to drive real business results. With this, you can quantitatively show your impact and justify further investment. Time to move beyond guesswork and start proving real results.

Excited to share some valuable insights from our latest project with Airtable! 🔍 This 2024 Marketing Trends Report is a *goldmine* for marketers.🔥🔥🔥 One standout discovery: In the past year, 24% of highly efficient marketing teams ramped up their investment in agencies, consultants, and freelancers by 50% or more. It's a testament to recognizing the specialized expertise these resources offer—and how marketing teams can expand their capacity strategically. Check out the full report below to tap into the wisdom of 550 marketing leaders. 👇

Our Story At NetElixir, we’re an AI-first digital agency with over 20 years of marketing expertise. Throughout our journey, we’ve witnessed the growing challenges faced by e-commerce businesses: rising ad costs, opaque algorithms, and relentless pressure to deliver results—all while managing tight budgets and limited resources. To address these challenges, our team of marketers, customer success professionals, and data scientists came together to create LXRInsights—a strategic experimentation platform powered by AI. LXRInsights isn’t just another tool—it’s a comprehensive solution that integrates seamlessly with your team. We go beyond providing data by partnering with you through our team of Experiment Experts. Our experts ensure that each experiment is strategically designed to unlock incremental revenue, refine your media mix, and help you target the right customers—driving growth in critical metrics like Average Order Value (AOV) and Customer Lifetime Value (CLTV). By combining the power of AI with human expertise, we ensure you stay ahead of the competition. In a world where humans with AI consistently outperform those without it, we’re here to make sure you’re part of that winning team.