Marissa Heymeyer

Good article on the value of original quality content and risks of GenAI’s generics & distortions today when AI volume is everywhere online. The image simulation is cool example!

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In today's data-rich environment, PR practitioners who embrace data-driven decision-making are gaining a significant edge in developing more effective, targeted and measurable campaigns -- H Patel, FINN Partners https://odwpr.us/3zBzyYe

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As our world gets more fraught and complex, audiences are increasingly choosing news sources which are more visual, reports are more watched, less read, with YouTube continuing its rise. The implications of this trend for deep understanding of difficult issues is worth pondering. More people are concerned about how to grapple with the rising torrent of fake news, and many having doubts about how AI might be deployed by newsrooms. Edelman has partnered with the Reuters Institute for this annual report as we are all in the business of communicating and good, credible and trusted information is critical to everyone in that process

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The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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Struggling to translate marketing jargon into C-suite gold? 🤯 This article from Shiv Gupta offers a playbook for CMOs facing the challenge of proving marketing's value. 🎯 Learn how to pick the right metrics (think lead score & ROI), ditch the vanity metrics, and communicate with finance in a language they understand. 💰 Your C-suite will thank you! 😎 #marketing #metrics #csuite #b2bmarketing Link to the article: https://lnkd.in/ejHhrV49

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While client stories are the PR gold standard, it always seems to be the very last thing they will do in our marketing promotion options. So, it's always a pleasure to share them when we have them, and this one's a gem: in this story in MarTech, Verizon's Tommi Marsans goes deep on how their B2B division deploys the AI-powered Pega Customer Decision Hub to, as she put it, "be best-in-class at interacting with our customers." It's nice to read about their history with Pega, how it's evolved, and some hints into what's to come (hello Blueprint). https://pe.ga/4bfY2mU

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What is one skill that differentiates Chief Comms Officers from their C-suite peers? We are dot connectors. 🔗 We can connect the dots between seemingly disparate initiatives and messages. ↔️ We tend to have a wide-ranging remit that enables us to see across the organization. 🧩 Because storytelling is core to what we do, we can fit all the pieces of the puzzle together to tell one larger story. 💡We love digging into audience insights, which means we can tailor that story to different audiences. That’s true even with employee communications. 🎯We can channel what employees want to speak to their direct needs. We can also help build bridges to connect internal efforts while breaking down silos. ⁉️What do you think? Does this ring true for those of you who are communications professionals?

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Join our experts as they dive into PR Newswire's groundbreaking AI innovations. We'll explore: ✨ How AI is revolutionizing #PR & comms ✨ Our unique solution that leverages historical data to offer press release insights ✨ Findings from our State of the Press Release Report on how PR pros are embracing #AI Save your spot now and join us as we drive the AI conversation forward!

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Almost every PR measurement effort that is… ·      Impressions-stacking ·      Clip-counting ·      Ad-value-equivalency (AVE)-using ·      Mentions-hunting ·      Newswire-pickup-toting ·      Basic AI sentiment-tracking ·      Releases and pitches-sent focusing ..Is not a metric to show impact to someone. At best, you might be trying to show hustle of potential exposure. Often they’re used due to not fully being aware of, understanding or maximizing modern PR measurement. Or it’s a frustration of not knowing where to begin. Or worse, because they or their bosses or clients don’t care and like pretty clip books with big numbers to say ‘look what we’ve done.’ Do you need to know a starting point on where to begin? Yes. You’re not going to reach for a tool in the garage before you understand what you’re trying to accomplish. Brand exposure metrics are not inherently bad. But if ‘a billion’ people ‘saw’ your announcement that season tickets are on-sale and your phones are not ringing off the hook and your office does not have a ‘sold-out’ sign up, then I’m not sure impressions alone are the right way to look at success. Start by looking at: ** Audience awareness: Define your audience (not “everyone”) and use aided/unaided awareness surveys. ** Audience attitudes: Track sentiment shifts with surveys or early indicators like appointment requests or intent to act (the steps before actually ‘doing the thing.’) ** Audience actions: Identify what you want them to "do" and craft communications to move them toward that goal. And, to round it out en route to the above: Outputs and outtakes help guide strategy and are good leading indicators but aren’t the final proof of impact—don’t confuse them with end-stage success of changing how your target audiences think/feel/do. “But Tim, why push for more if earned media clips are all that’s expected from my brass in sports PR?” Because senior leadership demands -- or will soon start to demand -- higher ROI and modern PR measurement is crucial. That’s why I make my students learn it. Those who connect audience-focused objectives to business outcomes will thrive. Yes, there are tons of tools. It can be overwhelming, but start by defining what success looks like—your champagne moment, as my friend Katie Delahaye Paine calls it. Then work backwards to select tools to measure (and please don't forget to set those related measurable objectives). 👀 The biggest truth: you have to start to learn. And if you never begin to properly measure (many, many times), you’re not going to cut it. #PR #CommunicationStrategy #DataDrivenCommunications #linkedinsports #sportsbiz #publicrelations

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Recent industry research shared by Eleanor Hawkins at Axios shows that 66% of Fortune 500 Chief Communications Officers are women, a demographic variance not yet seen in other C-suite roles. Diverse perspectives are essential to effectively lead, listen to and engage the many different groups and audiences that can dictate a company’s success and I look forward to similar progress in inclusion across other leadership roles and industries.  https://lnkd.in/e7c-5fS7

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Research shows that #GenerativeAI can get knowledge work done 25% faster and 40% better. This article by our client @Marc Zao-Sanders covers several ways that corporations, teams and individuals can drive internal growth by enhancing organizational capabilities with GenAI.

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The evolution of influence - how is public relations changing? The new Notified/PRWeek report examines this very question. We surveyed 155 leading PR pros to learn how to build stronger trust with stakeholders, the best ways to combat misinformation and how corporate storytellers feel about AI in 2024.   Get the findings now: https://lnkd.in/gayFpq9J #PublicRelations #PR #AI

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AI is here to stay. And, if you're not on the AI train yet, here's some thinking from Josiah Hagen, of Trend Micro of how to do it securely -- on a device, computer, app and more. Read more about the future AI security in this CNET article. Thanks, Bree Fowler! #cybersecurity #WWD #SecureAI #AI

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Since our last State of the Press Release Report, we've seen a shift in how pros are leveraging tech like AI. 🤖  Curious to see how your peers are using AI in press release creation? Our new report dives into the latest press release trends across the industry: https://lnkd.in/eUPwYG2V 💬 Let's chat: What are some of the biggest changes you've seen in PR in recent years? #PR #comms #pressrelease #AI #contentmarketing

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This. 💯 this. All day every day. I always ask for a seat at the table. Not because I’m nosy. Not because I want the tea. But because my role as chief communications officer / PIO / PR girl or whatever you want to call me is critical to the success of our institution. Sometimes our trained PR ears hear things (good and bad) during discussions that we can use to help tell our College’s story. We’re not going to run to the media with what we just heard nor are we going to send an all employee email (yes, I’ve been asked that /accused of those things before). But we will use our expertise to guide leadership, and be proactive and strategic in how we tell that story. PR and comms are not the bad guys. I promise. We want the same outcomes you do, so let us be part of those conversations and decisions. We all win in the end. #PR #PRLife #comms #communications

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Our 2nd annual Evolving Role of Comms report is out! My 3 standout findings this year: 1) The clear shift in reporting structure. It's no longer a split between the CEO and marketing -- there's a clear winner. 2) Comms teams are not prioritizing changing perceptions. Instead, they are sticking to key messages. (A lesson learned in this year's Crisis Index too!) 3) Agencies are focused on contextualizing successes over just securing hits.

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Communications best practices apply to IR, just as they do for all strategic communications. Learn more about IR website essentials in the in-depth guide from PR Newswire ➡️ https://lnkd.in/e9wW2QaH #IR #InvestorRelations #Comms

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AI search makes earned media even more important…“Being featured in reputable publishers is going to be even more important than before,” to help set you apart and help you stand out! Great insight! #pr #prcomms #AI #earnedmedia

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