Katrina Dene’s Post

We surveyed 1,000 comms pros to see how reporting structure, scope, priorities, and more are changing year-over-year. See the 2024 Evolving Role of Communications report: https://lnkd.in/gCn5nMnb

Here's added support for the claim that comms pros are taking their rightful seat at the "strategy" table. Why? Because brand building and reputation management are strategic pillars for businesses. Memo's new "Evolving Role of Comms" report shows: 💡 A 34% increase in comms teams reporting directly to CEOs. 💡 A 26% decrease in reporting to marketing since 2023. 💡 An expanding role for comms, beyond earned media. 50% say they now own executive comms, internal comms, and marketing campaigns. CEOs experienced the value of comms during the pandemic and other challenging events of the early 2020s. These data suggest the C-suite is taking a serious look at a range of reputational risks, including: 🚨 Misinformation and disinformation due to AI. 🚨 Cybercrime, cybersecurity, and customer privacy. 🚨 Activist investors, including those pushing back against ESG policies. 🚨 Macroeconomic uncertainty, geopolitical, and climate events. The report also underscores the power that comes from: ⚡ Sharing executive perspectives to promote understanding of corporate values and ethics. ⚡ Having an aligned workforce. Empowered employees are your best advocates. The most interesting tension in this report is the question of priorities. Gaining competitive share-of-voice (SOV), raising awareness, and amplifying key messages top the to-do list more frequently than, say, managing disinformation or changing perceptions. It's a tightly-knit group of priorities, however. And that speaks to the complexities of modern communications. Comms folks drive clarity about purpose and values. They also understand the importance of closing the gaps between corporate stories and actions. Shout out to the comms folks out there who are claiming more space. Check out the full report in the link below. #Comms #PR #StrategicCommunications

Weekend read alert! Sophia Pearson’s latest blog is a dose of business brilliance and an important read for business leaders and anyone in the sales, marketing and communications world. Key lessons include: • The significance of internal communications • The role of effective spokespeople • The importance of market awareness for organizational success Click here to read the full blog: https://lnkd.in/gNv8hdyM #BusinessBrilliance #OrganizationalSuccess #ModKafFounder

🚨Internal Communications folks, this is for you!🚨 NEW DATA ALERT! 400+ leaders and 1,000+ employees have spoken. Here’s how much time and money is being wasted on ineffective comms, the true ROI leaders see with effective updates, and the topics employees actually care about. 

What happens when you launch a collective of communications professionals? Magic! ✨ The Strategic Communicators Collective has been a dream come true—filled with powerful workshops, brain trust sessions, and the celebration of wins among brilliant PR pros. While it’s too late to join SCC this year, it’s not too late to connect with me! On December 13, you can dive into the vocal empowerment work I’m bringing into the Collective: Find Your Voice As a Thought Leader, a Step Into Your Moxie® Vocal Empowerment experience. Don’t miss this chance to identify and unapologetically communicate your expertise and advocate for yourself and the ideas you want to be known for! The cost to attend is $147. Sign up by November 15 to receive an additional $20 off. There’s space for 20 people. Tap the link to register today: https://lnkd.in/eu3ShwRV. p.s. If you register, please be prepared to attend with your camera ON. This is one session where visibility and connection are critical. #StrategicCommunicatorsCollective #StepIntoYourMoxie #VocalEmpowerment #PRPros #ThoughtLeadership #ThoughtLeaders

Organizations must be strategic, authentic and credible to navigate “culture wars”   On May 14th, Charles Ansdell, Chief Strategy Officer, will speak on ‘Communications & the Culture War’ at The Financial Services Forum’s Next Generation of Marketing Leaders Summit. Charlie will examine the complexities of culture wars, the challenges that organizations face, and the strategic framework to effectively engage audiences that have different agendas.    Interested in reading more about Charlie’s session? Click here: https://lnkd.in/eSxYqtbw    #FinancialCommunications #MediaStrategy #CorporateCommunications 

Crisis communication is essential for every organization to maintain trust and reputation during challenging times. In today’s fast-paced world, a well-executed communication strategy can be the difference between success and failure. Join top global experts—Dr. Vincent Covello, Dr. Timothy Coombs, and Bob Jensen—at our Mastering Crisis Communications event in Calgary! Learn the latest strategies to manage crises and lead effectively during high-pressure situations. Don’t miss out on this invaluable opportunity to gain insights from the best in the industry. 🎤 Register now! https://lnkd.in/gEyu-GJh #CrisisCommunications #CrisisManagement #Leadership #PR #IABC #CPRSCalgary

New data is here! We surveyed 400+ leaders and 1,000+ employees to see where they stand on how much time is wasted on ineffective comms, what topics they want leaders to cover, and what the actual ROI of comms is. https://lnkd.in/eMFYpa-J 

In the realm of reputation management, remember this: bad press doesn’t have to be your last press! Navigate the storm with finesse and strategic guidance from the reputation management experts at Solv Communications. As professional organizations and business leaders, resilience in the face of adversity is key. Get the Solv Advantage and let us help you turn challenges into opportunities, crafting a narrative that rebuilds trust and reinforces a brand’s integrity. Embrace the power of effective communication and strategic public relations to emerge stronger than ever before. Email us at Hello@SolvCommunications.ca to book a free consultation call today. #SolvCommunications #EffectiveCommunication #ReputationManagement #BadPress #Resilience #StrategicGuidance #PRexperts #PublicRelations

In our latest quarterly report, we analyzed how communications department are adapting their organizational structures to address increasing business complexity. Here are our findings.