Sean Audet’s Post

~ Maximizing Customer Lifetime Value with ABM ~ In our upcoming “Transform to ABX Now” webinar series episode, dive deep with Mary Gilbert, CMO @ Folloze, and Nancy Harlan, VP of Global ABM @ UiPath. With their 20+ years of experience in B2B marketing and ABM, they’re ready to share unparalleled insights that will redefine your marketing strategy. Don’t miss this chance to learn from the best in the business. Save a spot here: https://bit.ly/495LTAi  #ABX #CustomerValue #B2BMarketing

Sharing with my network: If you are attending Summit and want to learn more about Marketo + Real Time CDP for B2B-- check out this session with Vanguard and Deloitte! #adobesummit2024

For B2B marketers and technologists who want to understand how Adobe CDP and Marketo work together to amplify lead generation through personalization, you need to attend this session. #marketo #cdp #adobesummit2024 #lifeatvanguard

Unlock the Power of ServiceNow's Strategic Demand Tactics at Forrester's B2B Summit! Ready to level up your marketing game? Witness the transformative shift that ServiceNow achieved through its innovative strategies with Activate. 🗓️ Date: Tuesday, May 7th 🕒 Time: 11:55 am - 12:15 pm 📍 Location: Austin, TX ServiceNow's Director of Global Integrated Campaigns, Sudeep Misra, and Chief Strategy Officer, Edward Grossman, will reveal the key demand tactics that boosted lead performance 4x and propelled their success. Join us to discover how ServiceNow created 12% of the overall pipeline! Get ready for actionable insights across industries like Financial Services, Healthcare, Telecom, and Tech. Learn how ServiceNow's strategies can reshape your approach to conversions and set new industry standards. Don't miss your chance to win a pair of Apple Max Pro Over-Ear Headphones 🎧! Register now and let's redefine B2B marketing together! 😎 https://lnkd.in/eakyMHrF #B2BSummit #B2BSummit2024 #B2BMarketing #CaseStudy #Activate_MS

A big thank you to our amazing B2B Marketo Engage leaders who joined us for lunch where we explored the future of B2B Marketing. We discussed strategic shifts, such as moving from MQLs to MQAs as well as the introduction of Buying Groups with Adobe Journey Optimizer B2B Edition to support full customer lifecycle engagement. It was great to share imminent Marketo Engage innovations, where I’m excited to see customers utilise these in their future strategies and programs! #B2BMarketing #MarketoEngage #DigitalMarketing #MarketingLeaders #BuyingGroups #AdobeExperienceCloud

500 G2 reviews! When I first started this project of getting validation for Consensus with social proof we had 32 reviews. Getting to this point took time, patience, experimentation, failure, and lots and lots of grit and collaboration. The response we've seen and the support for the Demo Automation category has been amazing. What started as a handfull of companies now includes dozens of innovative solutions all trying to solve the problem of B2B buying. Thanks to our amazing clients at companies like Salesforce, The Access Group, Hyland, Workiva, Flexera, Thomson Reuters, and so many more who have actively given us feedback and informed the market of what our solution can do. Onward and upward to more! #productmarketing #marketing #brandawareness #socialproof #presales #demoautomation

Unleash the Innovation Beast: B2B Marketing Secrets Revealed! https://bit.ly/4cblD9T Feeling stuck in a B2B marketing rut? It's time to ditch the predictable and embrace the revolutionary! This blog unlocks the secrets used by industry leaders like HubSpot, Siemens Healthineers, Salesforce, and Microsoft to dominate their markets. You'll discover: 🎨 The Art of Personalization ⚡ Harnessing Tech Power ️🏗️ Building an Innovation Culture 🍃 Embracing Agility Stop blending in and start being known for your innovative marketing! #B2BMarketing #Innovation #MarketingStrategies #IndustryLeaders #BeKnown

If back to school seems a bit daunting, we have something to take your mind off it (whilst YOU can learn a thing or two!): In our latest edition of #DashDot, you'll find 5 ABM experts to learn from: 1️⃣ Brenen Nortje shares an ABM Play to turn your C-suite into industry thought leaders 2️⃣ Josh Weale shows how to scale personalization with your most important accounts 3️⃣Jamie Armstrong of BICS is this month’s ABM Hero 4️⃣ SAP’s Marcelo Fernandes shows 6 ways ABM can power your customer lifecycle strategy 5️⃣Celia Slack shares how ServiceNow succeeds with ABM and Pursuit-based Marketing (PBM) Grab DashDot link from the comments section below! #abm #b2b #accountbasedmarketing

Ready to take the ABM plunge? In our recorded webinar, discover a proven approach to ABM planning, execution, and orchestration. https://okt.to/gb2sLm #ABM #B2Bmarketing

A marketing platform’s intuitiveness depends on how well and smoothly those features align with a marketer’s vision in today’s landscape. And how effectively it helps marketers navigate the complex terrain of marketing, sales, and customer touchpoints. Adobe Marketo raises the standard in both areas. We struck up a conversation with Miray V. a Marketo Solution Architect at Qualcomm, to explore the platform’s unique strengths and subtleties, providing insights that can empower marketers like you to use Marketo more strategically. Read her expert viewpoint 👉🏼 https://lnkd.in/gef2c-AZ #Marketo #marketingautomation #expertviews #salesandmarketing #business #b2b #customertouchpoints