Leslie Cafferty

Recent industry research shared by Eleanor Hawkins at Axios shows that 66% of Fortune 500 Chief Communications Officers are women, a demographic variance not yet seen in other C-suite roles. Diverse perspectives are essential to effectively lead, listen to and engage the many different groups and audiences that can dictate a company’s success and I look forward to similar progress in inclusion across other leadership roles and industries.  https://lnkd.in/e7c-5fS7

47

At Expedia Group, we take pride in using our data and insights to understand what's trending and inspire travelers to explore the world. We've just unveiled our latest travel trends in Unpack '25, which we launched in 18 countries, and there's a lot to get excited about! Expedia: 🌎 Goods Getaways: Travel to new places and bring back trending products, from French butter to Korean skincare. I personally stocked up on skincare in South Korea and recently grabbed some trending Swedish candy in NY! 🌎 Detour Destinations: Avoid the crowds and truly immerse yourself in the local culture by taking a detour from popular tourist hotspots. Hotels.com: 🌎 All-Inclusive Era: Not just for the free-flowing drinks and all-you-can-eat buffets anymore. Hotels are stepping up their game and attracting more guests. 🌎 Hotel Restaurant Renaissance: One of my favorite hotels, Hotel del Coronado, is getting a Nobu! Vrbo: 🌎 Phenomena List: People continue flocking to experiences like the Northern Lights and eclipses—this trend is here to stay! 🌎 JOMO (Joy of Missing Out) Travel: Embrace the joy of missing out and enjoy some serene escapes. Other Hot Trends: 🌎 Set Jetting: Always a favorite, and it's still going strong. 🌎 One Click Trips: Who doesn’t love booking a trip based on trusted recommendations? This trend inspired us to create Travel Shops. What trend are you excited about in '25? Travel and creating memories is one of the best gifts! 🚀

149

3 Comments

Research shows that #GenerativeAI can get knowledge work done 25% faster and 40% better. This article by our client @Marc Zao-Sanders covers several ways that corporations, teams and individuals can drive internal growth by enhancing organizational capabilities with GenAI.

1

As election season peaks, it’s fair to ask whether or not CEOs and other C-Suite executives should share their thoughts and ideas on candidates or their platforms on social media. Well, as always it depends on many factors. But what I can say for sure is that doing so requires great care and a clear understanding of the terrain that lies ahead before pressing “Post”. In this year's "Social In The C-Suite" report, data showed that most leaders are opting for a "wait-and-see" approach, as social media posts on elections ranked in just the 20th percentile of content related to critical issues. It was outpaced by other topics like international conflicts, artificial intelligence and DEI/racial justice. So, if a CEO does post about the election, what can they expect? ⚠ Likes, shares, and criticisms: Our research showed that negative comments outshined positive comments on a 25:1 basis. CEO social posts on the election generated the second-highest negative sentiment rate, ranked behind comments made about the war in Palestine and Ukraine. ⬆ A Bigger Social Spotlight Elections are timely and relevant, making them lightning rods for visibility. Any online mention of a candidate or their policies is likely going to put a spotlight on leaders, so expect a lift in impressions. A simple social media post can (and will) make its way into traditional media coverage, multiplying the social post impact. Our research showed that 66% of visibility on CEO statements critical issues came from online posts. 👀 Friends, Foes and Followers: Swaying into public policy topics will put leaders in conversations possibly unrelated to their business, thus inspiring a group of new stakeholders to keep a watchful eye on public content from the CEO. Before posting on the election, leaders should ask themselves if the people having similar conversations online are also stakeholders that can boost or deflate a leader's reputation, and if so, is that leader prepared to speak to that audience beyond this one moment? Lots more to be considered, but feel free to download our #SocialInTheCSuite report for more insights on how CEOs are using social media to address the election. https://lnkd.in/gpA6PgAx

15

🚀 Building exceptional teams is an art, and my colleague and Index Ventures Partner, Hannah Seal, shares some brilliant insights on how to do it in her recent feature with The Times. Here are her top takeaways: ✨ Embrace “spikes” ✨ Momentum separates good from great ✨ There’s a difference between values and a monoculture ✨ Make hiring everyone’s job ✨ Even the best experience ages, so hire for aptitude and attitude ✨ Empathy, compassion and openness are a superpower Jane Hamilton spotlights these insights in her column “Six From The Best.” What’s the best team-building advice you’ve ever received?💡

83

4 Comments

Are you heading to the Snowflake Summit next month? Here are the details of how you can meet Gnarly and learn more about Dremio!

3

SAN FRANCISCO

6

Communications best practices apply to IR, just as they do for all strategic communications. Learn more about IR website essentials in the in-depth guide from PR Newswire ➡️ https://lnkd.in/e9wW2QaH #IR #InvestorRelations #Comms

5

Lattice CEO Sarah Franklin sat down with Forbes Senior Editor Jena McGregor to talk Future of Work and AI and how we should prepare for a new economy of people and AI working together - as colleagues. "The org charts of the future are going to have AI in them. I don’t mean AI is going to help you show the org chart on the screen. I mean your fellow colleagues may be people workers or they may be digital workers. This is where Lattice [can help with managing digital workers]. We are here to help every company do this in a way which is responsible and transparent, and most importantly, hold companies accountable to doing this responsibly." https://lnkd.in/gSGf4R_W?

78

Excited to share Domino's 2024 REVelate report, based on insights from over 100 AI leaders at our RevX summits! This year’s findings highlight the critical capabilities needed to responsibly govern AI, including: 🎯 97% of companies have responsible AI goals, but less than half are resourced to achieve them. 🔍 74% of respondents see auditing as key to compliance and accountability. 🔁 Reproducibility is vital, with 68% identifying it as crucial, especially in regulated industries. Check out the full report to learn more about what AI leaders believe matters most for responsible AI. https://gag.gl/WgPmKL #ResponsibleAI #AIGovernance #AI

6

Submit by 10/4 to showcase how you and your company are pushing the industry forward. It's FREE to enter and a super EASY submission process! #ImpactAwardsByGivsly #ValuesDriven #ResponsibleMarketing #Awards #SubmissionsOpen Givsly

9

Check out the latest from smarty Karina Kogan on e-commerce for Forbes. Current conversion rates for online shopping are only 2.5-3% vs 20-40% for physical stores (whoa) 😮 . In addition, 71% of shoppers said they would visit stores more if they used AR. Immersive shopping is the way folks... it's time to expect more engaging, personalized shopping experiences. Check it out. #ECommerce #ImmersiveTechnology #RetailInnovation What do you think about the potential of these technologies to transform online shopping?

9

Creators are vital to Amazon.in's success, helping customers discover products through authentic recommendations. Amazon supports creators with initiatives like Creator University (free training), Creator Connect (networking), fee revisions (higher earnings), and Amazon Live (interactive shopping). We’ve just rolled out a new initiative called Creator Central. This innovative platform provides content creators the tools and resources they need to succeed. Creator Central simplifies content creation, streamlines workflows with intuitive tools, helps create personalized storefronts and get data-driven insights to optimize content strategy. By empowering creators with products like Creator Central, we're fostering a thriving digital ecosystem that benefits everyone. Read more: https://bit.ly/3V87Fyu #CreatorCentral #AmazonIndia #ContentCreators #DigitalCreators #DigitalMarketing #SocialMediaMarketing Kishore Thota | Zahid Khan | Mansur Nazimuddin | Nidhi Thakkar | Neha Shah | Shubham Marhatta | Divya Gursahani | Madhavi Kochar | Shashank Rathod

251

14 Comments

The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

5

📢 The Rise of the Hybrid CCO: The role of the Chief Communication Officer (CCO) is evolving at an unprecedented pace. In episode 424 of our For Immediate Release podcast, Shel Holtz, SCMP and I discuss a groundbreaking trend highlighted in research by the Observatory on Corporate Reputation (OCR): the emergence of the CCO-Plus role. ❓What’s Happening? CCOs are increasingly taking on additional business functions — marketing, HR, sustainability, and more — leading to new titles like Chief Communication and Marketing Officer (CCMO) and Chief Communication and Sustainability/ESG/Impact Officer (CCSEIO). According to the OCR, CCO-Plus roles have surged 88% since 2019, outnumbering traditional CCO roles in Fortune 1000 companies. 🤔 The Big Question: Is this trend towards hybrid roles enhancing organisational efficiency, or does it risk diluting the focus and effectiveness of these critical functions? As the lines between communication and other business functions blur, we might soon see even more integrated roles, like a Chief Communication and AI Officer (CCAIO). 🔊 Join the Conversation: Read my take on this topic, and listen to Shel's and my discussion of these questions in our latest podcast episode. Is your organisation adapting to this shift? How do you see the role of the CCO evolving in your business? #cco #corporatecommunication #FIRpodcast https://lnkd.in/esEb84Mx

4

"Preparing for the AI economy is the most important thing that both our members and customers are coming to us to talk about." LinkedIn's Daniel Shapero spoke to Bloomberg Businessweek about how leaders are shifting from exploration to execution when it comes to AI, how they are preparing their workforce to get comfortable with the technology, and how we're helping recruiters, marketers, sales professionals and job seekers become more productive and successful with our AI tools and features. You can tune in here - https://lnkd.in/eMwR33SD #FutureofWork #Skills #BusinessGrowth

79

2 Comments

Imagine being able to target travellers as they plan their journeys—whether it’s point-to-point flights, luxury vacations, or family getaways. Josh Beckwith, our VP of Corporate Sales, explains how we leverage our travel data and expertise to create curated ad experiences that deliver scale and performance. By matching bespoke audiences with tailored inventory, we empower travel brands to achieve: 🌟 Higher engagement rates 🌟 Smarter inventory selection 🌟 Better results Discover how curated solutions are transforming the way travel marketers connect with their audiences. Thanks ExchangeWire and John Still. #TravelMarketing #Curation #AI

6

1 Comment