Lizzie Daniel Ivy

IFYKYK Part 3. This is how we harness chaos for brands and agencies. And it’s why we are the #1 multiscreen video provider in our markets. Spectrum Reach #builtforwhatsnowandwhatsnext

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I moderated a fun panel at the AdTech Economic Forum with Eric Franchi, Sanja Partalo, and Darcy Frisch on the state of venture capital, angel investing, and innovation in the adtech space. Great conversation and stick around for the end when I ask a surprise question: "Will we have websites in 2030?" Thanks to Tom Triscari and Rob Beeler and the many sponsors, speakers, and attendees who made this an incredible inaugural event! How far have adtech conferences come in the past 25 years?!

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Fantastic article by Jaime Robinson in ADWEEK about independent agencies. For the past 6+ years Keynes Digital has always supported the indie agencies and we couldn’t be more excited about the future for these incredibly talented people. Jonathan Kantor Kejal Macdonald with Zuzu Digital exactly what we spent time discussing recently. #agency #independentagency #partnerships #owneroperators #marketing #mediamixmodeling #mmm #brand #brandmarketing #brandresponse #creative #graphicdesign #webdesign #emailmarketing #marketingagency #digital

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What’s Captifying the Paris 2024 Olympics? Captifys real-time onsite search data shows that skateboarding is taking off and swimmer Léon Marchand is making a splash. Dive into our latest trends piece for the scoop on the hottest topics of the first week of the games; https://buff.ly/46DibT1 #Paris2024 #Olympics #BrandMarketing #SearchTrends #ShiftHappens #SearchIntelligence

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This talk by Patreon CEO Jack Conte is pure gold re: how to reach audiences, do great creative work, and monetize it in 2024. Conte certainly plugs his own platform here, but that's not really the point. This is more of a window onto how he thinks through the above problems for creators in general, his principles, etc. Conte makes a good case that we could be facing the "death of the follower" on the internet writ large. Or at the very least, the concept of followers is veering in new directions that may or may not be helpful to creators. That's the jist, at least. But it’s definitely worth investing ~45 mins to digest the whole thing. Conte's talk is a keynote from the SXSW conference back in March, but it just belatedly popped up in our YouTube feed the other day because that’s when the algo decided to surface it. Which sorta proves his whole point. 🙃 #marketing #content #creativity #social #media

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This hits so true as we (I) determine what brands and people we want partner with at Doe-Anderson - the oldest indie agency in the US! "Independence registers in a deep sense of partnership. We treat our client’s success with the utmost care....any indie that considers pitching or running your business is investing its most precious and limited resources to do so—time, energy, focus, and heart." https://lnkd.in/gf9uf2iJ

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#podcast Ryan Davis Co-Founder & COO of PeopleFirst shares insights and analysis about the activities of influencers and content creators in the campaign leading up to the 2024 election. While celebrity influencers have large followings, the voices of local people sharing authentic content about all kinds of interests broke through the noise to reach key segments of voters. We talk about: * Value of non-political content creators * Trap of preaching to the choir of those who are already interested in the campaign * Micro-influencers and the sweet spot for followers * Gen Z engagement and building relationships * Need for diverse voices to reach those looking for political information https://lnkd.in/g7dVPhy7

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Centriply couldn't agree with you more #AlisonLevin! We've been "doing" targeted, advanced audience TV buying for 25 years. And heck, we've been measuring and optimizing all those campaigns too! Bring us your in-market, intent, behavioral or same audience data you use for digital channels, and we'll give you TV solutions that you never knew existed. Today. h/t to AdExchanger for the article/podcast: "Talking Advanced Audiences With NBCU’s Alison Levin" https://hubs.ly/Q02PzPx90

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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Join Theorem's Michele (Schuessler) Bavitz and SiriusXM Media's Molly Fuard for a fireside chat at the TV and Streaming Summit on the 21st and 22nd May! 🔥 As an #advertiser or a #marketer, you will be amazed to see where the #digital age #advertising has reached through #connectedtv and similar networks. 📈 A new-age marketing platform to learn more about and experiment with, as a #digitalmarketer. 🧪 🔊 Check it out and then check us out there! 💯 Cheers! 🚀 #digitalmarketing #onlinemarketing #connectedtvnetwork #ads #adnetworks #digitalmedia #onlineads #onlineadvertising #digitaladvertising

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Strauss is hitting a home run with their MLB playoff helmet logos, reaping sky-high ROI according to Sportico. The article references Hive's sponsorships intelligence, that is powered by industry leading AI technology. The buzz around these sponsorship assets is not just on the field but in the sports marketing world too. If you want to discover how Hive's real-time AI technology can elevate your marketing strategies, drop us a message! 🚀 #MLB #sponsorships #ROI #helmetlogos #marketing #sportsbusiness #sportsbiz #sportsmarketing #sportssponsorships #sponsorships #brandedcontent #ai #mensio #hive

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🏈 Ready to Amp Up Your NCAA Playoff Engagements? 🏈 The NCAA playoffs are around the corner, and there’s no better time to engage fans with unforgettable digital experiences! From AR selfies with team mascots to real-time score predictions and live trivia challenges, MoZeus specializes in turning fan energy into lasting memories and social buzz. We help brands create custom, interactive experiences that drive excitement and deepen fan connections—whether it's on-site, online, or both. With our suite of digital tools, fans are more engaged, and brands are better positioned to amplify their reach across social channels. 💡 Want to bring your brand to the forefront of NCAA playoffs? Let’s Chat! #NCAAPlayoffs #FanEngagement #MoZeus #DigitalMarketing #ExperientialMarketing #FanExperience

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Hey Bay Area! In 2010, the Warriors started on a journey to transform from a basketball team into a larger sports media and entertainment company. Learn how the organization is reshaping its IT and data operations as well as redefining how it delivers digital experiences for its fans. #GoogleCloud #FanExperiences #genAI

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In today's issue of AdExchanger, Anthony Vargas discusses why media mix modeling aka MMA is back in a big and more powerful way for marketers c/o the best new solutions like FutureSight.online with the founder and CEO of the business, Marilois Snowman and measurement and research legend, Josh Chasin. Read more! #adeffectivness #MMM #measurement #attribution #omnichannelmarketing

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research.

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The rate this is advancing is insane. The next leap forward for the industry since personal computers. The more and more fine grained control that’s built in to ai the more and more it will become a powerful tool in the storytelling toolbox.

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✅🖥️ Variety (4/29): “Fox, Disney and Warner Bros. Discovery plan to use their new streaming joint-venture to boost impressions they have to sell to Madison Avenue during the industry’s annual “upfront” market, according to three people familiar with the matter. Each company will offer to use the audiences expected to watch the programs they contribute to the new business — and the national commercials that accompany them — to fill out advertiser schedules, these people say. The companies could also insert ads as needed in the (social) feeds if need be, one of these people suggested. Fox, Warner Bros. Discovery and Disney declined to provide comment on their plans. During the upfront, TV networks try to sell the bulk of their commercial inventory for their next cycle of programming. While many aspects of the new service remain unknown, revelation of the aforementioned plans suggests that advertising will play a role. Many streaming services show significantly fewer commercials than their linear-TV counterparts, but the new streaming outlet is expected to offer access to networks including ESPN, TNT, ABC, Fox and Fox Sports 1, all of which rely on commercials as a significant pillar of their finances. The price of the service is to be announced at a later date, but the companies will likely set a monthly subscription that is more than a consumer would pay for a standalone regional sports network, which costs $20 to $30 per month.” ⬇️ #livesports #ctvadvertising #streamingtv #nba #nhl #mlb #nfl #mls https://lnkd.in/epww3_ht

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Content for Conversion, for Conversations, repeat. AskOtto AI’s Language Model powers three crucial components of consumer engagement: Content, Conversions, and Conversation. Our innovative approach not only enhances each component individually but also integrates them seamlessly. Content: Our AI dynamically crafts and optimizes content, from proprietary consumer research ensuring it is always relevant and engaging Conversions: We empower consumers to dynamically generate new insights and personalized insights and discovery for the products and services they seek. Conversation: AskOtto.com/calling enables consumers to connect via phone calls without ever dialing their phones. Thus, dramatically expanding the number of inbound sales opportunities. The cycle repeats—data from conversions and conversation transcripts feed back into content optimization, accelerating and expanding both conversion rates and conversational engagement. Your sales and services teams learn from every interaction. For example, one of our affiliate publishers is pioneering a new approach by integrating AskOtto natively into print and online articles. This strategy not only drives in-market conversions but also activates conversations directly through AskOtto AI’s innovative calling feature, creating a brand-new advertising and lead generation channel across multiple industries. Stay tuned as we redefine engagement and open up new avenues for industry-specific marketing solutions. The future of consumer interaction is here! #AI #ConsumerEngagement #Innovation #AskOttoAI #MarketingTechnology #AdTech #LeadGeneration Automotive News inSearchX #generativeai Gannett | USA TODAY NETWORK Nexstar Media Group, Inc. Hearst Lee Enterprises Advance Cox Communications Charter CommunicationsComcast iHeartMedia Vericast Amazon Ads Walmart TowneSquare

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