Sig Greenebaum, MBA

Loan outs! I know most productions are still honoring them. We have been successful using Bellar Pilukas Consulting as our loan out. However, many non production corporate partners are really causing issues for small companies that have been running this way for years (I am looking at you of the capital D). What have you run into? How has this affected your business and do you think this bill will help? #entertainment #loanout #smallbusiness #womeninfilm #icvfx #losangeleslocal #savethecaliforniafilmindustry

1

3 Comments

A great panel and topic tomorrow! How can News organizations, networks and local stations groups create more content, more efficiently, and with better quality? 1- Virtual #extendedreality and #augmentedreality environments on LED studios are at the forefront of the technology adoption that is making immersive experiences the gateway for a new storytelling reality. 2- How the news and local content is going to be produced to engage younger audiences in the near future is beyond today's physical and green screen studios and way closer to a gamified LED XR immersive content experience without creative boundaries.

10

1 Comment

AFC24 PART 2 — HIGHLIGHT REEL: 📌 Our “Speed Pitching” panel, co-led by industry giant and my dear friend Douglas Vanmeeren — and me — was packed with hopefuls pitching their dreams to top producers and buyers. 📌 The Omni-Channel Panel with industry giant — and my Warner Bro — Griffin Gmelich from Roundtable Entertainment and the legendary Shari Belafonte brought out some of the best insights on the future of cross-platform storytelling. 📌 My personal favorite: The Sales & Distribution Panel featuring Matthew Helderman (BondIt Media Capital & Buffalo8), Alex Nohe (Blood Sweat Honey), and Steven Beer (Lewis Brisbois), offered game-changing advice and real life anecdotes to filmmakers navigating today’s unpredictable landscape. And let’s not forget the Money Market Panels—widely hailed as the most consistent of the convention. Despite the logistical and programming challenges, attendees kept stopping me to rave about the value and — industry connections— they gained. #AFC24 #SpeedPitching #FilmIndustryInsights #CrossPlatformStorytelling #OmniChannelPanel #SalesAndDistribution #FilmFinance #RoundtableEntertainment #BondItMedia #Buffalo8 #HollywoodPanels #PitchToProducers #FilmmakerTips #MediaMoguls #ContentCreators #MoneyMarketPanels #FilmConvention #IndustryLeaders #FilmBusiness #FilmmakersNetworking #StorytellingFuture

28

8 Comments

As radio continues to evolve, one thing remains consistent: the importance of good branding. ⚡ The key components to a strong radio brand is custom-made sonic logo and jingles.🎵 When you tune-in to a radio station, what do you hear? a great jingle that sticks to your head or a unique sweep that calls out the station's name and slogan. 🔊 These elements are essential for creating a strong and memorable brand identity that listeners can instantly recognise and emotionally connect with. 💛 Custom-made imaging and jingles are important because: 🎙️ They allow your station to stand out from the competition. Today, with so many stations competing for listener’s time & attention, it's important to have a unique and recognisable brand identity. 🎙️ Reinforce your brand values. Your imaging and jingles should represent your stations core values and reinforce the messaging and can help build brand loyalty. 🎙️ Enhance the listening experience and keep audiences tuned-in. By creating world-class, unique elements you can immerse your listeners into your brand, and become more engaging. Overall, a hand crafted, tailor made imaging package is an essential ingredient in building a strong and recognisable brand for your radio.💪🏼 And at Global Music Branding we believe jingles should sound like the music you play, and through our collaborative musical journey we create exceptional music that remains true to your station’s format and values. 🎶 Get in touch with us to find out more. 🤩 #radio #radioimaging #radiojingles #musicproduction #musiccomposition

18

1 Comment

Maximizing Exposure: The Power of Primetime Games for #HBCU #ESPN #FAMU #NorfolkState Discover the untapped potential of primetime games for universities and how they go beyond just the direct payout. Learn how playing on network television can drive exposure, boost student applications, and serve as a catalyst for fundraising efforts. Join us as we explore the strategic benefits of these games and their impact on institutions. #UniversityExposure #PrimetimeGames #StudentRecruitment #FundraisingOpportunities #insiightsRoku #INSiiGHTSyouTube

1

Nov. 2nd—Day 2 Recap: #TPAFF brought engaging discussions, including the “Distribution & Liberation Panel,” where I was honored to speak. Together, we explored how transmedia is transforming film distribution, especially after the pandemic and industry strikes. Our panel also included the amazing Danny Torres from NBCUniversal, writer/director/producer Derek Johnson II and powerhouse producer Romaine A. Simon which delved into the “liberation” of distribution channels—how filmmakers are finding new freedom to reach global audiences directly through streaming services, VOD, SVOD, TVOD, and even social media, bypassing traditional gatekeepers. We highlighted the rise of hybrid release models, combining theatrical, streaming, and online premieres to expand viewership and profitability. Monetization was another key theme as we discussed new revenue models like subscription tiers, ad-supported content, and crowd-funded releases that give creators more options to thrive in the changing media landscape. This “Distribution & Liberation” discussion showcased the importance of adaptability and innovation in navigating the industry’s future. Shoutout & #gratitude to the amazing Cassandra Cooper CEO of OVA Media Group for inviting me onto the panel. I’m looking forward to building great things together—and as always, to my big brother Dr. Eric J. Zuley of the #ezwayfamily and his #ezwaybroadcasting #ezwaytv for setting it up, connecting us together, and providing media coverage #thankyou you guys!! Much love to ALL. 💖 #TPAFF2024 #FilmDistribution #NewMedia #PostPandemicFilm #HybridReleases #IndieFilm #FilmIndustryTrends #Streaming #DirectToAudience #FilmLiberation #ovamediagroup #IndieFilmmaking #VOD #transmedia #futureoffilm #tracedelatorre #filmgirl #tracemedia #artsharela #filmmakers #losangeles

19

🚨ATTENTION WEB3 Music Community 🚨 SPONSOR OPPORTUNITY 🌴MIAMI 📺The response to go LIVE at ZAO-CHELLA has been incredible with 427 RSVP's this is going to be a great event! LIVE Web3 music broadcasts are entirely community-supported, and if there’s enough interest across a brand, entity, Web3 members and communities, we’ll bring this event to life with a LIVE broadcast on location. Also, I'm just one person..... so if we achieve this support by tomorrow by 1pm EST, cool. Otherwise, we will recap events later in December-January '25 DETAILS: SPONSORSHIP OPPORTUNITY: The total cost is $1,500 USD (crypto accepted- click link). it can be a single sponsor—whether a brand, project, or artist—can secure the broadcast and receive on-stream brand mentions, logo overlay, and shoutouts throughout the entire event and post production. AND/OR, the multiple Web3 communities and supporters can also activate the broadcast with multiple subscriptions totaling $1,500. https://lnkd.in/ekU8PyD2 On average, events like this yield 1,500–2,000 live viewers (maybe more) across our shares, tags, and the Web3 music network, featuring artist interviews, crowd cams, member cameos, and live performances at #ZAOCHELLA. Extending reach of artist performances, projects and communities while bringing you LIVE coverage of this event. The level of interest from you and the Web3 communities will ultimately determine the additional time, resources, and effort required to make this LIVE broadcast possible. This is an opportunity to elevate what we’re building together in WEB3, expanding awareness and extending the reach beyond the event space to showcase the artists and communities we are all invested in.... Let’s make ZAO-CHELLA an unforgettable moment in Web3 history beyond Miami—#SupportSubscribeZaoChellaLIVE MusicDistrict.io (#SHARE this message to increase awareness to activate this live broadcast) Standing by... ❤️🚀🪩🎶 TY.

3

🎙️ Just had an incredible day at our headquarters with my good friend, Eric Meyer, MIM We sat down for a conversation that will kick off our new podcast series, and let me tell you—it was one for the books. Eric, with 20 years of experience working with billion-dollar global brands, delivered some of the most thoughtful, powerful insights I’ve ever heard on marketing, advertising, and branding. But the question that left us all leaning forward was this: What would you do if you could start from scratch, rebooting a company’s entire approach to marketing and advertising? His response? Mind-blowing. Imagine transforming your entire salesforce, your team—every employee—into an extension of your marketing department. Integrating them directly into your content, communication platforms, and systems to create a unified, authentic brand voice. This isn’t just marketing, it’s a paradigm shift in how we think about business growth from the inside out. Eric’s insight is a game-changer for any business, whether you’re focused on external expansion or internal alignment. A huge thank you to Eric for his time and these invaluable nuggets of wisdom. This is just the beginning—stay tuned for more!

25

2 Comments

Check out these New #Podcast Releases 11Sep24 BlkPodNews by the Black Podcasters Association

6

𝐂𝐚𝐢𝐭𝐥𝐢𝐧 𝐂𝐥𝐚𝐫𝐤 𝐢𝐧 𝐭𝐡𝐞 𝐖𝐍𝐁𝐀: 𝐁𝐚𝐥𝐚𝐧𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐇𝐲𝐩𝐞 – 𝐀 𝐌𝐞𝐝𝐢𝐚 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 On ESPN's #FirstTake, the air crackled with tension as Stephen A. Smith and Monica McNutt clashed over the media's portrayal of Caitlin Clark's rocky start in the WNBA. The crux of their debate?  Whether the media's fascination with Clark overshadows the league's other talents or if it's a strategic move to boost viewership. Both points have merit, but let's dive deeper into the business and media implications of Clark's burgeoning career. 𝐏𝐚𝐫𝐭 𝟏: 𝐖𝐡𝐲 𝐂𝐚𝐢𝐭𝐥𝐲𝐧 𝐂𝐥𝐚𝐫𝐤 𝐢𝐬 𝐃𝐞𝐬𝐞𝐫𝐯𝐢𝐧𝐠 𝑃𝑜𝑖𝑛𝑡 #1: 𝑉𝑖𝑒𝑤𝑒𝑟𝑠ℎ𝑖𝑝 Clark's entry into the league has been nothing short of a viewership bonanza. Her debut and subsequent games have consistently drawn over a million viewers, with one game reaching a staggering 2.12 million on ESPN2—a testament to her drawing power. 𝑃𝑜𝑖𝑛𝑡 #2: 𝑀𝑎𝑟𝑘𝑒𝑡𝑎𝑏𝑙𝑒 Clark's Midwestern roots and engaging play style make her a magnet for advertisers and a boon for Nike, which signed her to a lucrative shoe deal. And let's be honest, her being a white woman in a Black league helps, as proven by the fact that only white WNBA players have their own signature shoes. 𝑃𝑜𝑖𝑛𝑡 #3: 𝐼𝑛𝑓𝑙𝑢𝑒𝑛𝑐𝑒 Clark's proactive engagement w/ media, something not all players lean into, has not only increased league visibility but also played a role in securing better amenities for players, such as private air travel—a significant win for player welfare. 𝐏𝐚𝐫𝐭 𝟐: 𝐓𝐡𝐞 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐏𝐢𝐭𝐟𝐚𝐥𝐥𝐬 𝐨𝐟 𝐎𝐯𝐞𝐫𝐡𝐲𝐩𝐢𝐧𝐠 𝐂𝐚𝐢𝐭𝐥𝐢𝐧 𝐂𝐥𝐚𝐫𝐤 𝑃𝑜𝑖𝑛𝑡 #1: 𝐷𝑖𝑠𝑝𝑟𝑜𝑝𝑜𝑟𝑡𝑖𝑜𝑛𝑎𝑡𝑒 𝑀𝑒𝑑𝑖𝑎 The current media landscape has fixated on Clark to the extent that her coverage eclipses that of entire teams like the Las Vegas Aces, the reigning champs and a burgeoning dynast. Such an imbalance can skew public perception of the league's talent distribution and depth. 𝑃𝑜𝑖𝑛𝑡 #2: 𝐸𝑐𝑜𝑛𝑜𝑚𝑖𝑐 Highlighting Clark's earnings and endorsements might give the impression that all WNBA players enjoy similar financial benefits, which is far from the truth. This misconception could hinder efforts to address pay equity within the league. 𝑃𝑜𝑖𝑛𝑡 #3: 𝐻𝑖𝑠𝑡𝑜𝑟𝑖𝑐𝑎𝑙 𝑃𝑟𝑒𝑐𝑒𝑑𝑒𝑛𝑡𝑠 The sports world is riddled with tales of hyped athletes who couldn't shoulder the burden of expectation—remember soccer prodigy Freddy Adu? Such scenarios serve as cautionary tales. Overloading Clark with expectations could backfire, potentially stifling wider interest in the WNBA if she fails to meet the hype, similar to the setbacks in U.S. soccer post-Adu. #InConclusion Clark's impact on the WNBA is undeniable—she attracts viewers and enhances the league's profile. However, the media must navigate this narrative with care to avoid placing undue pressure on one star, which could jeopardize the league's collective growth and economic stability

5

Is your brand in a pickle? Maybe it's time to look at pickleball. Yes, Pickleball is still the fastest growing sport out there and the licensing opportunities are barely being explored. Sports companies have been the major early adopters and they rushed to develop rackets and other equipment as fast as their factories could glue them together. Remember when Nike almost folded in the 80's because it ignored aerobics as a fad? Well, Nike is not looking to repeat that mistake. Neither is adidas, ASICS, Wilson Sporting Goods Co., Skechers, or a dozen other smaller shoe companies. Already estimated at over $500 million dollars, Pickleball is set to predicted to continue its dominance for years to come. My question, when are the non-sports brands going to jump in and start licensing? https://lnkd.in/eq8-Kmvy #licensing #license #brands #deals

26

5 Comments

"Ticket prices are just astronomical right now," said David "5-1" Norman, an industry veteran who has toured with Prince, Green Day, and Alicia Keys. Why? Artists have lost their main revenue stream. Music and album sales Platforms like Spotify and Apple Music don't paint the full picture. No one knows what a certain amount of streams equates to. It's not an accurate depiction of what an artist is actually making. So where has the artist turned to to make up for this loss in revenue? Live Events. They have lifestyles to upkeep, and albums to produce and so they've got to make it back somehow. But who bears the cost? The event promoters and the fans do. Promoters are taking on even more financial risk to front these artist requests and simply to break even they have to charge the fans extortionate amounts of money. I mean the average ticket price for a Taylor Swift concert is over $1000. It becomes a financial planning decision to watch your favorite artist live. The current model is broken. How can we change this? By ensuring that everyone wins. That's what we're doing at AAA. https://lnkd.in/gZ29wVuA

11

1 Comment

MARTIN GROVE'S HOLLYWOOD REPORT FOR 12/1/24: A Martian who landed in L.A. Thanksgiving weekend would likely be texting home that theatrical exhibition is an amazing business and he wants to buy some cinemas if he can pay with Bitcoins.   With the five day holiday boxoffice hitting a massive estimated $420M, per Comscore, it's easy to see why the Martian and everyone else knows moviegoing isn't dead. Of course, had our Martian had a faster spaceship and landed in mid-October, he'd have seen empty multiplexes and would be excited about going into streaming.   The real difference between JOKER 2's implosion in October and today's sizzling boxoffice is that the studios are now playing films moviegoers want to see. The resulting ticket sales should be giving Wall Street second thoughts about having pushed Hollywood to abandon exhibition and undertake the crushing costs of streaming.   Driven by MOANA 2, WICKED & GLADIATOR II, this weekend's domestic marketplace totaled $271.1M for three days, per Comscore Senior Media Analyst Paul Dergarabedian, up 32.4% from the prior weekend and up 176% vs. this time last year. Comscore's year to date tally has 2024 at $7.78B, down 6.4% from $8.31B in 2023. The previous weekend in 2024 was down 10.7% vs. 2023.   Meanwhile, back at the multiplexes: Disney's PG animated comedy adventure MOANA 2 sailed into 4,200 theatres with $135.5M for three days ($32,262) and $221M for five days, per Comscore. Hollywood buzz-ards were projecting not so long ago just $100M for three days & $135M for five days! The sequel, which delivered the all-time biggest five day launch, did $165.3M internationally and has a worldwide cume of $388.3M. M2 started out to be a Disney+ series but became a theatrical feature instead when research pointed to boxoffice potential.    M2's tracking best for first choice with under 25 women (21 points over norm) and next best with women over 25 (11 points over norm). Rotten Tomatoes critics don't like it at 65%, but audiences are happier at 87%.   Universal/Marc Platt Productions' PG fantasy musical romance WICKED was #2 in weekend 2 with $80M for three days (29%) at 3,888 theatres ($20,576). The Jon M. Chu film reportedly cost $150M to produce and has done $262.4M domestic and $359.3M worldwide. WICKED 2, also budgeted at $150M, will be in theatres for Thanksgiving 2025.   Paramount/Scott Free Productions' R rated historical action adventure GLADIATOR II was third in weekend two with $30.7M (-44%) for three days at 3,580 theatres ($8,575). The Ridley Scott sequel reportedly cost $250M to produce and has done $111.2M domestic and $320M worldwide.   Next weekend (12/6): No big studio releases are opening, but holdover business for MOANA 2, WICKED & GLADIATOR II should keep the multiplexes humming.   (See more at www.ZAMM.com)   #movies #boxoffice #martingrove #wicked #gladiator2 #moana2                                    

1

The Fox Corporation has always been a very intriguing topic of conversation for me in entertainment because of the press and the stigmatism around the company. In an article written by Alex Weprin, The Hollywood Reporter goes into explaining the revenue boost that the Fox Corporation has experienced this election cycle due to the paid political advertisements on their national and local networks. According to Weprin, “Fox reported revenues of $3.56 billion, up 11 percent from a year earlier, including advertising revenues of more than $1.3 billion, also up 11 percent.”  This is promising news for Fox, and the rest of the linear television companies, because political ads have proven to provide a valuable source of revenue, offsetting the industry-wide shift to streaming platforms. While the streaming epidemic is still upon us, political ads have provided linear television companies with a temporary but reliable revenue source this election cycle. The election cycle keeps linear television alive and relevant, but it also distinguishes the priority of cable news networks to cover current events such as elections or breaking news over streaming platforms which rely more on libraries and intellectual property (IP) from the parent companies that operate them. Another factor that could point to the revenue generated for Fox Corp. during this year's election cycle is the brand and political ideology the company has crafted for itself. Since the inception of Fox News, the network has always been a one-stop-shop for conservative news drawing in large numbers of viewers who are dedicated to the GOP. This aspect, coupled with a candidate such as Mr. Donald Trump, and a politically divided nation, draws in even more viewers to their broadcast throughout the months leading up to the election and weeks after.  Overall. I believe that this is a big win for linear television because of the neglect that it has received from the lack of faith that media conglomerates have in their networks and the push to move to digital. This article provides a temporary solution for the problems facing the linear television business providing a significant revenue boost to company bottom lines while also showing the importance of linear television during political campaigns and election cycles. I am interested to see if other nationwide events have the same effect that this election cycle has had on the traditional television model.  Esquire Group Inc. https://lnkd.in/eWp4EPQG

9

An interesting update on what Disney's streaming division profit might mean for the TV industry from Guy Bisson at Ampere Analysis "Disney's results show that that transition [from linear to streaming] is now in full swing: as with other studios (and linear channel businesses around the world), Disney's linear business is in fairly sharp decline (revenues dropped 10% in the past six months against a year earlier). There is no going back from here." Could it mean an end to this cost cutting round and a cautious return to investing in new originals? "One thing that has never changed about the on-demand streaming model, though, is its voracious appetite for fresh content. Original production is a key part of that and with pressure now easing on costs, some resurgence of original production must surely follow." Let's hope this is corner turned! Read the full article below for this and other interesting insights.....

3

Kudos to Adam SIlver and the NBA! The NBA has now finalized its media rights deals with Amazon, Disney and NBCUniversal, which are set to generate an estimated $76 billion over 11 years, beginning with the season ending in 2026. Disney will keep the rights to show the NBA Finals exclusively, Amazon will have global rights to 66 regular-season NBA games, including an opening week doubleheader and a new Black Friday game. Amazon continues to make waves in live sports streaming by adding NBA and WNBA coverage to its existing Thursday Night Football NFL deal. This is a HUGE deal symbolizing where the sports media industry is heading. Streaming continues to become a major focus for content delivery with platforms like Netflix and Amazon both taking territory. Both will require robust technological infrastructure and trusted sports broadcasting expertise in order to provide viewers globally with a reliable and stable streaming experience. Read more here: @Variety https://lnkd.in/edAK-dZn #NBA #livestreaming #mediaenentertainment

31

4 Comments

SPORTS ALERT: Why Copa America Matters Copa America kicks off this Thursday! It’s more than just a soccer tournament—it’s a cultural celebration that resonates deeply with U.S. Hispanics. Here’s why our Tech and Gaming Partners like Samsung, Meta, Apple, Amazon and Activision/Blizzard are part of the excitement and for those of you that aren’t part of the excitement here’s why you should take notice: 1.         Cultural Pride and Passion: Soccer is more than a game; it’s a shared passion that unites millions of Hispanics across borders. Copa America brings together national teams from Latin America, allowing fans to cheer for their home countries while embracing their American identity. 2.         Engagement Goldmine: Advertisers seeking to connect with this vibrant community should want to be a part of Copa America. TU’s coverage draws enthusiastic viewers and ratings.  Soccer provides brands a unique opportunity to engage authentically. 3.         Brand Affinity and Loyalty: Aligning with Copa America builds brand affinity. When brands celebrate Hispanic culture, they earn loyalty and respect. It’s not just about selling products; it’s about becoming part of the cultural fabric. So, marketers, gear up! Copa America isn’t just about goals; it’s about connecting hearts, minds, and brands. 🌟⚽🎉

7