SVP-Head of Video Activation/VaynerMedia | xOmnicom, Publicis, Madhive, Aetna | Managing Director | EVP | Founder | Digital Media | Data | CTV-OTT-TV | CPG | Pharma | Strategy Consulting | Sales | Programmatic | AdTech
✅🖥️ Variety (4/29): “Fox, Disney and Warner Bros. Discovery plan to use their new streaming joint-venture to boost impressions they have to sell to Madison Avenue during the industry’s annual “upfront” market, according to three people familiar with the matter. Each company will offer to use the audiences expected to watch the programs they contribute to the new business — and the national commercials that accompany them — to fill out advertiser schedules, these people say. The companies could also insert ads as needed in the (social) feeds if need be, one of these people suggested. Fox, Warner Bros. Discovery and Disney declined to provide comment on their plans. During the upfront, TV networks try to sell the bulk of their commercial inventory for their next cycle of programming. While many aspects of the new service remain unknown, revelation of the aforementioned plans suggests that advertising will play a role. Many streaming services show significantly fewer commercials than their linear-TV counterparts, but the new streaming outlet is expected to offer access to networks including ESPN, TNT, ABC, Fox and Fox Sports 1, all of which rely on commercials as a significant pillar of their finances. The price of the service is to be announced at a later date, but the companies will likely set a monthly subscription that is more than a consumer would pay for a standalone regional sports network, which costs $20 to $30 per month.” ⬇️ #livesports #ctvadvertising #streamingtv #nba #nhl #mlb #nfl #mls https://lnkd.in/epww3_ht
