Kelsey Scheidemantel

Marketing today can feel like navigating a maze with hidden traps like privacy laws and cookie loss. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: - Maximize your ad spend - Understand essential metrics beyond just match rates - Ask the right questions to evaluate data collaboration partners

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How many email addresses do you have? Using them for different accounts and logins presents a challenge for marketers who want to accurately target consumers with relevant ads and offers. In the latest episode of Here’s the deal… LiveRamp's Daniella Harkins talks “identity,” and how connecting those emails (and other identifying information) is the best way to create the personalized experiences your customers crave.

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Why is loyalty marketing so vital? Check out this blog on loyalty marketing by Salesforce’s Matthew Schnelker and Merkle’s David Adler to keep your customers coming back for more: https://bit.ly/4iwsAWo

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Discover why 99% of orgs plan to leverage data collaboration this year. 🤝 Download LiveRamp's latest trends report to: ✈️ Find out why data collaboration has become mainstream, expanding beyond marketing to new industries and use cases 🔍 Uncover the latest trends in data clean room adoption 💡 Learn how AI is transforming data collaboration use cases – and data collaboration itself

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Still struggling to connect all your marketing data sources? LiveRamp's latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimization Don't let fragmented data hinder your business growth. Grab your copy: https://lnkd.in/ew4Bx7fW #datadriven #measurement #marketing

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The advertising industry is at a crossroads. While the exact timeline for the demise of cookies remains uncertain, it's clear that a shift to a multi-ID ecosystem is inevitable. This article underscores this transition, emphasizing the need for a comprehensive approach that combines individual and contextual signals for effective targeting. This is the exact reason we partnered with The Trade Desk. Their UID2.0 solution addresses these challenges by providing a unified, privacy-centric identifier, and empowers our clients to maintain audience reach and precision in a cookieless world. It's designed to complement existing strategies, allowing you to optimize campaigns today while future-proofing your marketing efforts. If you're interested in this #marketing solution or other #businessgrowth solutions lets talk.

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StackAdapt has been recognized as a One to Watch in the Programmatic Solutions category of Snowflake's 2025 Modern Marketing Data Stack! Download the free report to learn: 1. Factors redefining the marketing ecosystem  2. Impact of first-party data 3. Leaders in marketing tech https://lnkd.in/ghRHzAv6

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So exciting to see that StackAdapt has been recognized as a One to Watch in the Programmatic Solutions category of Snowflake's 2025 Modern Marketing Data Stack!  Check out the report to explore how marketers can harness the power of first-party data in Snowflake, and how we enable joint customers to build leading advertising solutions on Snowflake’s AI Data Cloud: https://lnkd.in/dwsVUE39

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So exciting to see that StackAdapt has been recognized as a One to Watch in the Programmatic Solutions category of Snowflake's 2025 Modern Marketing Data Stack!  Check out the report to explore how marketers can harness the power of first-party data in Snowflake, and how we enable joint customers to build leading advertising solutions on Snowflake’s AI Data Cloud: https://lnkd.in/eEFKjgDm

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💡 Innovation in AdTech means businesses can now harness the full power of customer data to drive personalization, increase ROI, and streamline digital marketing. Read how Twilio Segment is at the forefront of these advancements, delivering real value for brands everywhere. #AdTech #CDP #MarketingStrategy #DataDriven

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This is a great read! Check out this report from Mars United Commerce that evaluates the benefits of multi-touch attribution vs. marketing mix modeling in understanding the impact of your connected commerce strategy: https://lnkd.in/gjyqy9_u

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So exciting to see that StackAdapt has been recognized as a One to Watch in the Programmatic Solutions category of Snowflake's 2025 Modern Marketing Data Stack!  Check out the report to explore how marketers can harness the power of first-party data in Snowflake, and how we enable joint customers to build leading advertising solutions on Snowflake’s AI Data Cloud: https://lnkd.in/gqUfhbB4

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demandDrive, the industry-leading integrated sales and marketing agency, is transforming their prospecting efforts with the help of ZoomInfo. 🤝 🏁 ☀ AJ Alonzo, Director of Marketing at demandDrive and ZoomInfo Champion, shares how ZoomInfo WebSights helps his team uncover insights about website visitors' behavior — allowing them to personalize outbound efforts and improve their prioritization processes. The result? Millions of dollars in ARR. Learn how demandDrive is turning page views into pipeline with ZoomInfo: bit.ly/4dgBN1G

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Uncover why influencers and affiliate marketing don't always see eye to eye in our eBook. Find out how to make their partnership work like a boss. Get the scoop here: https://okt.to/5BS2WP 📚 #InfluencerMarketing #AffiliateMarketing

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What’s the key to unlocking retail media’s full potential? Alignment on measurement models. Dive into the IAB Connected Commerce Summit replay to explore game-changing insights from LiveRamp. Replay available now: https://lnkd.in/d4BnW7uX

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Looking to build successful campaigns but need some guidance? This is a great piece from Acxiom and Digiday about the things every brand needs to consider as they navigate the complexities of a data strategy.

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According to the recently released IAB Digital Video Ad Spend & Strategy, 75% of all #CTV transactions are programmatic, and business outcomes are now the most important KPI for determining success with #digitalvideo. Learn more about the report via AdExchanger: https://okt.to/YLkA68 #VideoAdvertising #Streaming

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