Lauren Reames’ Post

This is a great read! Check out this report from Mars United Commerce that evaluates the benefits of multi-touch attribution vs. marketing mix modeling in understanding the impact of your connected commerce strategy: https://lnkd.in/gFBhRN3G

This is a great read! Check out this report from Mars United Commerce that evaluates the benefits of multi-touch attribution vs. marketing mix modeling in understanding the impact of your connected commerce strategy: https://lnkd.in/gf4J8haM

This is a great read! Check out this report from Mars United Commerce that evaluates the benefits of multi-touch attribution vs. marketing mix modeling in understanding the impact of your connected commerce strategy: https://lnkd.in/gXbGEXXB

This is a great read! Check out this report from Mars United Commerce that evaluates the benefits of multi-touch attribution vs. marketing mix modeling in understanding the impact of your connected commerce strategy: https://lnkd.in/g2yW6aMb

This is a great read! Check out this report from Mars United Commerce that evaluates the benefits of multi-touch attribution vs. marketing mix modeling in understanding the impact of your connected commerce strategy: https://lnkd.in/gN52tmMt

This is a great read! Check out this report from Mars United Commerce that evaluates the benefits of multi-touch attribution vs. marketing mix modeling in understanding the impact of your connected commerce strategy: https://lnkd.in/gZq6fKdg

Marketing Mix Modeling (MMM) is a statistical analysis technique used by businesses to measure and optimize the impact of various marketing activities on sales and other performance metrics. It involves analyzing historical data to understand the effectiveness of different marketing elements, such as pricing, advertising, promotions, and distribution channels, in driving business outcomes. MMM helps businesses make informed decisions about resource allocation and marketing strategy by providing insights into which marketing activities are most influential and how they interact with each other. #marketingmixmodelling #banyantreeanalytics #AdAnalysis #AdonSales

One major retailer saw a 15% increase in ROI after integrating #MarketingMixModeling insights into their marketing strategy! Understanding the impact of your marketing efforts is crucial. Marketing Mix Modeling (MMM) is an analytical approach that enables marketers to make data-informed decisions and maximize ROI. Check out why MMM is important to our marketing strategy and unlock the full potential of your marketing investments 👉🏼 https://lnkd.in/dVmvhHrY #MarketingAnalytics #DataDrivenMarketing #MarketingStrategy #DigitalMarketing

“If a marketing company relies on the single dimension of current sales, if it believes that yesterday’s successful strategy is an infallible guide to tomorrow’s profit, then it’s heading for disillusionment of barometric severity.” Jeremy Bullmore We agree! Our Kantar data proves that the highest penetration today doesn’t guarantee future market share gains, it’s rather a favourable equity/size dynamic that does. Brands with more equity today than expected given their brand size are primed to grow…and grow faster. Penetration is an outcome, not the single route to growth. Salience is a requirement, but not the only one. Mental and physical availability are simply table stakes. Read our POV on why we should put brand perceptions back at the heart of our marketing effort. https://lnkd.in/gFbmCdBR Mary Kyriakidi

“If a marketing company relies on the single dimension of current sales, if it believes that yesterday’s successful strategy is an infallible guide to tomorrow’s profit, then it’s heading for disillusionment of barometric severity.” Jeremy Bullmore We agree! Our Kantar data proves that the highest penetration today doesn’t guarantee future market share gains, it’s rather a favourable equity/size dynamic that does. Brands with more equity today than expected given their brand size are primed to grow…and grow faster. Penetration is an outcome, not the single route to growth. Salience is a requirement, but not the only one. Mental and physical availability are simply table stakes. Read our POV on why we should put brand perceptions back at the heart of our marketing effort. https://loom.ly/3-RuAYM Mary Kyriakidi