Nurlan Urazbaev’s Post

Retail media networks (RMNs) are fragmented and confusing for brands (MarTech): Chris Wood, editor. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships at Crisp — spoke about RMNs at The MarTech Conference. Here are the three biggest challenges of RMNs and insights into how marketers can overcome them. Dig deeper: Why we care about retail […] #DOOH #digitalbillboards #digitalsignage

FYI: Retail media networks (RMNs) are fragmented and confusing for brands (MarTech): Chris Wood, editor. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships at Crisp — spoke about RMNs at The MarTech Conference. Here are the three biggest challenges of RMNs and insights into how marketers can overcome them. Dig deeper: Why we care about retail […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Retail media networks (RMNs) are fragmented and confusing for brands (MarTech): Chris Wood, editor. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships at Crisp — spoke about RMNs at The MarTech Conference. Here are the three biggest challenges of RMNs and insights into how marketers can overcome them. Dig deeper: Why we care about retail […] #DOOH #digitalbillboards #digitalsignage

Retail media networks (RMNs) are fragmented and confusing for brands (MarTech): Chris Wood, editor. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships at Crisp — spoke about RMNs at The MarTech Conference. Here are the three biggest challenges of RMNs and insights into how marketers can overcome them. Dig deeper: Why we care about retail […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Retail media networks (RMNs) are fragmented and confusing for brands (MarTech): Chris Wood, editor. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships at Crisp — spoke about RMNs at The MarTech Conference. Here are the three biggest challenges of RMNs and insights into how marketers can overcome them. Dig deeper: Why we care about retail […] #DOOH #digitalbillboards #digitalsignage

FYI: CEO of retail media tech platform says retail media networks have better campaign effectiveness measurement (The Media Leader): Troy Townsend, CEO of Zitcha. Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies. Retail media is maturing, but not in the way most people think. Yes, we’re seeing digital transformation, with some retailers quadrupling the number of digital screens in […] #DOOH #digitalbillboards #digitalsignage

FYI: CEO of retail media tech platform says retail media networks have better campaign effectiveness measurement (The Media Leader): Troy Townsend, CEO of Zitcha. Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies. Retail media is maturing, but not in the way most people think. Yes, we’re seeing digital transformation, with some retailers quadrupling the number of digital screens in […] #DOOH #digitalbillboards #digitalsignage

ICYMI: CEO of retail media tech platform says retail media networks have better campaign effectiveness measurement (The Media Leader): Troy Townsend, CEO of Zitcha. Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies. Retail media is maturing, but not in the way most people think. Yes, we’re seeing digital transformation, with some retailers quadrupling the number of digital screens in […] #DOOH #digitalbillboards #digitalsignage

ICYMI: CEO of retail media tech platform says retail media networks have better campaign effectiveness measurement (The Media Leader): Troy Townsend, CEO of Zitcha. Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies. Retail media is maturing, but not in the way most people think. Yes, we’re seeing digital transformation, with some retailers quadrupling the number of digital screens in […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Why marketers should look beyond retail media ROAS claims (AdExchanger): By Anthony Vargas, Senior Editor. Performance isn’t everything. Even within retail media networks (RMNs), not all inventory is suited to direct sales, said Mara Greenwald, SVP of commerce media at Night Market, Horizon Media’s commerce agency. RMN campaigns almost always include on-site placements on a retailer’s website and app. But nowadays retail media spans off-site […] #DOOH #digitalbillboards #digitalsignage