Dale Paulin

Dale Paulin

Marketing Operations Manager at MKS Instruments

Portland, Oregon, United States
541 followers 500+ connections

About

Experienced marketing professional with a track record of building companies into market leaders. Marketing strategy and management directly applied to a range of marketing challenges; taking startups and small companies across the chasm; solidifying market leadership positions in large and publicly-held organizations; and pulling together the teams and resources to execute plans that deliver marketing ROI.

eCommerce/Web2.0 | Channel Building | Int'l Sales & Marketing

Specialties: Marketing that drives sales! Realistic marketing planning, bizdev and partnerships, management of extended and global teams, product marketing, web/e-commerce, channel development, CRM-based lead generation. Breaking down the walls between Sales and Marketing.

Activity

Experience

  • MKS Instruments Graphic

    Sr. Manager, Marketing Operations

    MKS Instruments

    - Present 9 years 8 months

    Portland, Oregon

  • Owner

    Internet Living Networks

    - 4 years 10 months

    Portland, Oregon Area

    ILN is an integrated marketing company focused on helping clients implement marketing strategies that work, and marketing programs that deliver ROI.

    Areas of Focus
    - Marketing strategy and implementation roadmaps
    - Enterprise social networking best practices
    - New market entry
    - International development
    - Market positioning and integrated messaging

  • Vice President, Marketing and Communications

    Realcom-US

    - 1 year 3 months

    Portland, Oregon Area

    Build a US sales and marketing presence for a leading provider of Enterprise Knowledge Management software. Realcom-US was previously AskMe, and was purchased by Realcom in Japan to complement their existing set of knowledge management tools that help companies leverage the knowledge and expertise within their enterprise.

    Marketing strategy and planning focused on building the Realcom brand, integrating Marketing operations in the US and Japan and managing the third party channel. Define…

    Build a US sales and marketing presence for a leading provider of Enterprise Knowledge Management software. Realcom-US was previously AskMe, and was purchased by Realcom in Japan to complement their existing set of knowledge management tools that help companies leverage the knowledge and expertise within their enterprise.

    Marketing strategy and planning focused on building the Realcom brand, integrating Marketing operations in the US and Japan and managing the third party channel. Define new products to take advantage of new market opportunities. Manage marketing vendors and marcom programs for Web, lead generation and demand creation to build US revenues.

  • Owner

    Pangient

    - 9 months

    Portland, Oregon Area

    Pangient is an integrated marketing company focused on helping clients implement marketing strategies that work, and marketing programs that deliver ROI.

    Areas of Focus
    - Marketing strategy and implementation roadmaps
    - Enterprise social networking best practices
    - New market entry
    - International development
    - Market positioning and integrated messaging

  • viaLanguage Graphic

    VP, Marketing

    viaLanguage

    - 2 years 8 months

    Advanced a leading provider of language services and technology across the chasm by accelerating top-line growth in a fragmented market. Applied focused marketing and business development strategies that position the company in key vertical segments while developing complementary channels to extend the sales footprint and build sustained growth.

  • Interim VP of Marketing

    Safetec Software

    - 8 months

    Scaled a growing chemical management software company into a strong player in the developing “chemical compliance” category. Positioned the company from a commodity-type supplier, to a key supplier of strategic technology and services. Built in-house marketing disciplines closely linked with salse stategy and lead efforts to obtain additional rounds of funding.

  • Compli Graphic

    VP, Marketing

    Compli

    - 1 year 10 months

    Grew a compliance management software company to a leadership position in the “compliance solutions” market space. Brought leadership and focus to existing Marketing group, and reworked product line to focus on high-value segments. Tightly linked Marketing and Sales. Strongly position the Compli brand online while extending the reach of marketing programs to include new market segments.

  • Owner

    Internet Living Networks

    - 1 year 11 months

    Portland, Oregon Area

    Marketing consulting. Focused on assisting companies in the $5 million to $50 million range to implement and optimize specific elements of marketing and online strategy in order to build sustainable companies. Tailored programs aimed at coordinating Marketing and Sales disciplines, and mixing tactical marketing activities with longer-term strategy.

  • Cadence Design Systems

    Cadence Design Systems

    3 years 3 months

    • Cadence Design Systems Graphic

      Director of E-Business Strategy

      Cadence Design Systems

      - 2 years

      Portland, Oregon Area

      Create a strong online presence for an established EDA software brand. Move targeted low-margin sales channels online. Coordinate online marketing between Asia, Europe and the US. Set corporate e-business strategy. Represent Cadence with technology press and industry analysts. Lead teams to build and launch new online business models. Spearhead internal change management and communications surrounding new e-business initiatives.

    • OrCAD / Cadence Design Systems Graphic

      Director, Worldwide Marketing

      OrCAD / Cadence Design Systems

      - 1 year 4 months

      United States

      Manage and direct the efforts of a large and extended marketing group in a $60 million dollar publicly-held EDA software company. Position OrCAD as the value option in a very crowded EDA tools market. Revamp the OrCAD brand and corporate ID. Better connect the Sales and Marketing teams. Interface with industry analysts and trade press. Integrate and manage marketing strategies with a set of international reseller channels and business partners.

  • VP, Marketing

    CommercePath

    - 5 years 10 months

    Build a start-up communications software company and position it for a liquidity event. Manage the product mix and establish product marketing group. Establish positioning and messaging strategies from the ground up. Implement tactical, low-budget marketing programs that would help get CommercePath increased sales and greater awareness. Position CommercePath in a new “production document delivery” category.

Education

  • MBA, International Management; Portland State University

    MIM Marketing

    -

    This Master of International Management (MIM) degree is an international MBA with a Chinese language component and is focused on the Pacific Rim economic region.

  • BS, Marketing and Management; University of Oregon

    BS; Business Administration Marketing, Management

    -

Licenses & Certifications

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