Christine Fujioka

Our Leaders in Live Q&A series explores the unique challenges and opportunities of live sports advertising. This episode covers the exciting growth of sports streaming audiences in Australia, and how Foxtel Media are optimizing the ad break for viewers and advertisers alike.

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✅🖥️ AdExchanger (6/3): “Seedtag was mainly attracted to Beachfront’s SSP direct integrations with TV and streaming publishers, which is something that Seedtag doesn’t have much of. These publishers will attract new demand and more scale for Seedtag’s contextual ad products. Seedtag entered the US market in 2022. But it wasn’t until earlier this year that it launched its first CTV-focused contextual ad product that allows advertisers to apply contextual targeting signals to their streaming buys. More advertisers are now looking for addressable alternatives in light of signal loss and privacy concerns, which, in turn, is driving more interest in streaming ad products. Hence Seedtag’s decision to buy rather than build in order to capture that growing demand. Beachfront operates both a video-focused supply-side platform and ad server.” ⬇️ #streamingtv #ssp #dsp #ctvadvertising #spo https://lnkd.in/evvUE4hY

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Seedtag has partnered with Omnicom Media Group for a groundbreaking, industry-first study by Lumen Research in Arabic-speaking markets. In the study, Seedtag formats were compared to Standard IAB formats to assess their effectiveness in driving consumer attention and recall. Seedtag’s contextual ad formats: 👁️️ Achieved ~3.5x higher attention than standard IAB formats 📈 Significantly improved brand outcomes ⭐ ️Enhanced brand perception Based on the results, Seedtag helped create an attention model for Arabic-speaking markets, now available for Seedtag and OMG’s clients to optimize their advertising strategies. Learn more about the study: 🔗 https://lnkd.in/emH5Mk9H #AttentionMeasurement #MENA #ContextualAdvertising

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🚀 NEW FEATURE RELEASE 🚀 As the Stacker Newswire grows, personalization becomes more and more important. Most publishers we work with have specific niches they look for our support on. Sometimes it’s a beat or a location…but lately the most common request is helping them develop content for specific audiences they are growing. And so we responded. Adam Hurst and Kristen Wegrzyn led the charge to tag our stories based on the audience they would most resonate with. We then expose that filtering both in our Story Hub and RSS feeds. All tagging is done manually by human editors to ensure tags are highly relevant to the story. Sure, we may eventually automate this and provide suggested tags to our editors, but it was imperative to us that we begin with precision. And that we reduce the likelihood of any algorithmic bias or stereotyping. Today we offer 8 filters focused on Black communities, LGBTQ+ communities, parents, technology enthusiasts, and more. If you’re interested in learning more or seeing a demo, just let me know in the comments! 

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"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at hashtag#CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Watch the full interview: https://bit.ly/4cOnQrX Download FreeWheel's new report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV #EffectvEmp

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I still believe the best way to buy all media, when possible, is programmatically to enable decisioning. However, the current setup isn't efficient and frankly kinda sucks when it comes to TV. Between fraud and unnecessary middlemen that don't add value, we need a change. (Yes, Goodway Group is already on its way to a huge CTV buying overhaul that will deliver 30-40% more CTV value for brands shortly!)

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The TV industry is still desperately trying to bring order to measurement. I suspect the biggest streaming debates over the next several years will be 'What is TV content' and 'How should it be measured'. This is great to see, nice job team iSpot.tv 👏 A really interesting article from Alyssa Boyle on AdExchanger around the future of holistic TV audience measurement. #CTV #Streaming #AVOD #FAST #AdTech

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No matter how great the underlying strategy is, ad creative has a major impact on the performance of CTV campaigns. That's why we're teaming up with experts from Innovid, Spaceback, and Sharethrough to discuss CTV creative best practices. Register for tomorrow’s webinar to get all the details: https://lnkd.in/gMgAt6St Can’t attend? No problem. We'll share the recording and additional resources for upping ROAS with all registrants. #conntectedtv #advertising #streamingmedia

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"Underestimate small business owners at your peril." Small businesses are our most creative, most curious and most innovative partners with a simple request - make it easier to aggregate audiences so we can focus on driving results. In other words, "Is it simple? Does it work?" Enjoyed talking with Michael Shields about how Spectrum Reach harnesses media chaos every day, in every market, with every customer. In a short period of time, we covered a wide range of topics: simplifying fragmentation, demystifying advertising creative, safely leveraging data sets and defining attribution based on what matter most to each customer. Thank you Blockgraph the opportunity and for your continued partnership.

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With more businesses branching into FAST experiences, it's clear that this trend is only growing. One of the key outcomes of this is the TV-like experience being offered as part of a device service. This channel is accessible to all customers who purchased Roku’s low barrier-to-entry devices. The advantages of cable advertising are now in the domain of tech. #FASTTV #Innovation #AdTech

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I enjoyed speaking to Dan Meier from VideoWeek about the new Publica by IAS CTV white paper, explaining how TV OEMs, AVOD & FAST services can build more intelligent ad breaks, and grow their advertising revenues. Link to download the CTV white paper in the comments below... 👇 #CTV #AdServing #SSAI #AVOD #FAST #Streaming #Programmatic

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✅🖥️ NextTV (7/9): “The pause ad format has proved popular on streaming services such as Hulu, Peacock, Roku and Amazon Prime Video. Dish Media said that pause ads give advertisers an opportunity to engage with audiences in a clutter-free environment with 100% share of voice. Pause ads appear 10 seconds after a viewer-initiated pause and disappear when content is resumed, ensuring a seamless and non-intrusive viewing experience. Sling TV's version of the pause ads gives advertisers the flexibility to use video content or static graphics in their creative executions. Advertisers can also insert a QR code, making it easy for viewers to access more information or buy the product.” ⬇️ #streamingtv #adtech #ott #ictv #cordcutting #upfronts #advertising https://lnkd.in/em9zkDkj

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Hey Bay Area! In 2010, the Warriors started on a journey to transform from a basketball team into a larger sports media and entertainment company. Learn how the organization is reshaping its IT and data operations as well as redefining how it delivers digital experiences for its fans. #GoogleCloud #FanExperiences #genAI

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Some additional information on how CKE Restaurants, Inc. and PMG are leveraging video-level contextual data via the IRIS_ID to target their CTV campaigns and drive actual bottom funnel conversion results! 📈 35% increase in incremental foot traffic 📈 152% increase in incremental sales lift Reach out to us if your a brand looking to increase the performance of your CTV campaigns or if you’re a publisher looking to increase your yield. IRIS.TV #ctv #data #performanceadvertising #contextual Digiday

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🚨BREAKING: Netflix announced plans to launch its own Ad Tech. What does this mean for the industry? 📺 Increased Competition Netflix's entry into Ad Tech brings a major new competitor, likely intensifying competition with Google, Facebook, Amazon, and other Ad Tech companies. 📺 Innovation and New Standards Known for its tech prowess, Netflix could drive innovation in ad targeting, measurement, and user engagement, pushing others to improve their offerings. 📺 Data and Privacy Implications With access to extensive user data, Netflix could set new benchmarks for personalized advertising. However, this also raises concerns about data privacy and user consent. 📺 Impact on Content Creators and Media Companies Netflix's platform may offer new monetization opportunities for content creators through ad-supported content, potentially changing the content landscape. 📺 Consumer Experience and Acceptance The success of Netflix's ad-supported plan shows consumers are willing to accept ads for lower subscription costs. This might lead other streaming services to adopt similar models. 📺 Strategic Partnerships and Acquisitions Netflix might seek partnerships or acquire smaller Ad Tech firms to enhance its capabilities, sparking a wave of mergers and acquisitions in the industry. 📺 Market Expansion and Global Reach Netflix's global presence could accelerate digital advertising in emerging markets, offering advertisers new opportunities to reach diverse audiences. What do you think? Are you excited or sceptical about Netflix’s move? Read the news here: https://lnkd.in/du9CxeVq #CTV #Netflix #Programmatic #AdTech

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✅🖥️ 🛒 The Hollywood Reporter (10/23): “In a bid to expand their user base and to reduce churn, a slew of streamers have cut deals with companies in the grocery business, betting that aligning entertainment with those selling a necessity like food can bolster both sides of the equation. On Oct. 8, Disney and Kroger announced a deal that will give Boost With Kroger Plus members ($99 a year) a subscription of their choice to ad-supported Disney+, Hulu or ESPN+ at no extra charge; this summer, WBD pacted with grocery and food delivery service DoorDash, giving DashPass members ($96 a year) free access to the ad-supported tier of Max; in November, NBCU teamed with the similar service Instacart to give Instacart+ members ($99 a year) free subscriptions to Peacock; and Walmart continues to offer comp Paramount+ to its Walmart+ ($98 a year) subscribers. The streaming partnerships follow, of course, the original bundle of video and vittles: Amazon Prime. A Prime membership for $139 a year gets users Fallout, Thursday Night Football on Prime Video and a discount on focaccia (and other products) in Whole Foods stores. (Netflix, meanwhile, has dismissed the idea of bundling.) Times are tough, budgets are tight from a household perspective, and so there are trade-offs that consumers are being forced to make,” says Deloitte. “And that’s why we think it is a really interesting proposition for streamers to be partnering with these grocers or delivery subscriptions, because those things are, for all intents and purposes, non-negotiables.”Entertainment subscriptions are seen as disposable, Arbanas says, with consumers being picky about what they keep and what they cancel. And surveys suggest that consumers also feel like they aren’t getting great value from them.” ⬇️ #ecomm #shoppable #streaming #ctv #ott #avod https://lnkd.in/eqyJxbHc

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New and on-demand episodes of Yellowstone, RuPaul's Drag Race, and Survivor will continue to stream in Spectrum households for years to come, thanks to a new distribution deal between Paramount and Charter Communications. The deal keeps CBS, BET, Comedy Central, MTV, Paramount and Showtime networks available on Spectrum TV service (set-top box and Spectrum TV App), but also grants access to Paramount+ and BET+ to Spectrum TV households, and makes DTC apps available to Spectrum internet-only homes. This agreement is essentially a carbon copy of the landmark The Walt Disney Company & Charter deal from a few months ago, extending access to ESPN+ and Disney+ to millions of Spectrum households for no additional cost, proving Charter Communications' commitment to choice and value for consumers and subscribers, and creating additional access points for Spectrum Reach as a dominant CTV/streaming ad vendor. #neverstopreaching

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In today’s privacy-centric landscape, having direct access to inventory is key, but audience and identity solutions are also critical for success. Magnite's in an incredibly position to help our clients because we reach over 90% of streaming households in the US and 95% of premium ad supported streaming providers use Magnite technologies. Magnite’s role however extends beyond simply connecting buyers and sellers. Using our relationship with Roku as an example, in the Magnite Streaming SSP, close to 100% of Roku’s ad requests can be attached to at least one data segment, with a match rate of 90%+. This allows buyers to reach the viewers they want with greater precision. Additionally, Roku utilizes Magnite’s audience and identity tools to onboard and activate data, making it more accessible to buyers. Roku leverages Magnite’s Data Lock feature to choose and customize the attributes, device, and content signals they provide buyers in the bidstream. This protection allows Roku to customize how they share these signals with each partner. *You can read more about it in the the press release below: https://lnkd.in/g4PYvSJf Ultimately, these capabilities allow advertisers to create campaigns that resonate with specific viewers, yielding better campaign performance.

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