Brett Westrum’s Post

"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at hashtag#CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Watch the full interview: https://bit.ly/4cOnQrX Download FreeWheel's new report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV #EffectvEmp

"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at hashtag#CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Watch the full interview: https://bit.ly/4cOnQrX Download FreeWheel's new report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV #EffectvEmp

"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at hashtag#CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Watch the full interview: https://bit.ly/4cOnQrX Download FreeWheel's new report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV #EffectvEmp

"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at hashtag#CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Watch the full interview: https://bit.ly/4cOnQrX Download FreeWheel's new report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV #EffectvEmp

"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at hashtag#CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Watch the full interview: https://bit.ly/4cOnQrX Download FreeWheel's new report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV #EffectvEmp

"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at #CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Read our report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV

Have you ever wondered how content signals, including show-level data, are shared in #StreamingTV? Rob Hazan, our VP of product, streaming TV, breaks down how this contextual data is passed through the bidstream and how we can enhance signal transparency. Watch the full video here: https://lnkd.in/evHBgw99

Did you know that 25% of CTV ad inventory can only be accessed through linear TV? Despite streaming getting all of the attention, linear still commands close to half of all TV viewing. Check out our latest AdExchanger article to learn how to strategically combine both CTV and linear to reach your audiences in an efficient, affordable way at scale. https://lnkd.in/ge57CgUn #Adexhanger #LinearTV #MarketingStrategy #TVAdvertising #PerformanceOutcomes #TVmeasurement

TV 📺 viewing has evolved, but don't overlook the power of linear TV. It's key for live events and news, not to mention perfect for those craving a planned, laid-back viewing experience. 🔎 Discover more insights on the relevance of linear TV in our modern streaming era: https://lnkd.in/gBGD9yxR

📺 The Future of Television in the UK 📺 In the ever-evolving landscape of media consumption, the viewing habits of the 16-34 age group in the UK are particularly telling: 42% of viewing is via social video platforms like YouTube and TikTok. 40% is through streaming services. 14% still prefer broadcast TV. 5% opt for pay TV. These trends highlight a significant shift towards digital and on-demand content. The future of television is here, and it’s more dynamic than ever! 🚀 #MediaTrends #DigitalTransformation #FutureOfTV #Streaming #SocialMedia #mediakind