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Multiscreen Sales Leader at Spectrum Reach Dispelling Myths About Connected TV Advertising

New and on-demand episodes of Yellowstone, RuPaul's Drag Race, and Survivor will continue to stream in Spectrum households for years to come, thanks to a new distribution deal between Paramount and Charter Communications. The deal keeps CBS, BET, Comedy Central, MTV, Paramount and Showtime networks available on Spectrum TV service (set-top box and Spectrum TV App), but also grants access to Paramount+ and BET+ to Spectrum TV households, and makes DTC apps available to Spectrum internet-only homes. This agreement is essentially a carbon copy of the landmark The Walt Disney Company & Charter deal from a few months ago, extending access to ESPN+ and Disney+ to millions of Spectrum households for no additional cost, proving Charter Communications' commitment to choice and value for consumers and subscribers, and creating additional access points for Spectrum Reach as a dominant CTV/streaming ad vendor. #neverstopreaching

Paramount Global, Charter Ink Multiyear Renewal That Will Bring Paramount+, BET+ to Spectrum TV Customers

Paramount Global, Charter Ink Multiyear Renewal That Will Bring Paramount+, BET+ to Spectrum TV Customers

https://variety.com

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