Brett Westrum

Data, data, data! With Atlanta being recognized as a sports epicenter, using data to target sports fans has never been more valuable combined with OOH. Like peas and carrots! #Advertising #outofhome #atlanta #data #mobilesolutions

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Looking ahead to 2025, OOH advertising is going to get even smarter and more integrated. With advances in measurement tools, geo-fencing, and real-time programmatic capabilities, OOH will help marketers enhance omnichannel campaigns and drive higher ROI. We can also expect immersive, AI-driven experiences and hyper-targeted messaging to transform interactive billboards, while OOH’s privacy-friendly approach continues to win favor with both brands and consumers. As budgets shift away from oversaturated channels, I believe OOH will become a bigger part of the mix, delivering more impactful, contextually relevant ads. #OOH #MarketingMix #ProgrammaticAds

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Exciting News: Nielsen and TikTok team up to enhance cross-media measurement! Compare TikTok's unique contribution to your campaign's reach with Nielsen ONE. Ready to elevate your campaign insights? Reach out via DM and read more about the integration here: https://bit.ly/4fbWkVG #nielsen #TV #streaming #socialmedia #crossplatform #advertising #marketing

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Wait Vanessa, what is System1? So, you're no longer with ALDI? That’s right. And you're not working for a Creative Agency? Correct. And System1 is what now? A Creative Effectiveness platform. What's a Creative Effectiveness platform? We 'Test Your Ads'. Almost all of them. You do what now? Yes we test Ads that hit the market and provide results in as quick as 24 hours. Want to go deeper? We do that too. So, you know how my Ads have performed? Most likely, yes. System 1 thinking, isn't that from Daniel Kanheman's 'Thinking, Fast and Slow'? Sure is. Want to know more? Come join us for our Happy Hour next Tuesday September 17th @ 5pm. I promise not to bore you too much with what it was like as a young Account person in the early 2000's.

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Great Article Evan!! Great to highlight the power of Spectrum Reach!!!!

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ICYMI, Meta released their holiday checklist for advertisers the other day. Check out our take on it for insights on prepping for this season, plus some tips and tricks for success in your marketing efforts! https://okt.to/bqSf5U #MarketingTips #digitalmarketing

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Still time to register… It’s time to rethink your marketing tactics to connect with another special group of consumers: the 50+ market. Join NIQ/GfK on June 13th to learn more about you can engage this multi-trillion-dollar market that is ripe with opportunity. https://ow.ly/FowL30sE1Jz #growthfromknowledge

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Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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Turn data into decisions with BRIDGE's intuitive visual reporting platform. From real-time updates to on-demand sharing, get everything you need to drive results https://bit.ly/3NQDmZl #peoplebasedmarketing #firstpartydata #campaignreporting #adtransparency

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As the advertising landscape continues to evolve, don't just keep up...THRIVE 🏁 Combine the power of CTV, email, and display advertising to: 👀 Capture and hold your audience's attention 📣 Reinforce your brand message 🏎 Drive conversions LBDigital >> Third party data that doesn't suck 🥤 #data #ctv #dsp #email #directmail #identity https://lnkd.in/eEiVtYGx

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"But with the Roku Exchange, programmatic buyers can access the same data as direct buyers, he said, such as the length of ad breaks and when those breaks happen within a particular stream. Programmatic buyers also get more metadata about networks and channels, including genre." Transparency and buyer choice is the wave of the future and love seeing others follow the example of podcasts. This will only help investment in the channels that marketers want to lean into more. #SiriusXMMedia #Podcasts #Transparency #ProgrammaticPodcasts

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How can the ‘traditional’ advertising ecosystem embrace simplicity? James Rooke, President of Comcast Advertising, answered that question in front of a full house on Day 1 of The Future of TV Advertising Global in London. #EffectvEmp

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How can the ‘traditional’ advertising ecosystem embrace simplicity? James Rooke, President of Comcast Advertising, answered that question in front of a full house on Day 1 of The Future of TV Advertising Global in London. #EffectvEmp

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How can the ‘traditional’ advertising ecosystem embrace simplicity? James Rooke, President of Comcast Advertising, answered that question in front of a full house on Day 1 of The Future of TV Advertising Global in London. #EffectvEmp

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Think of clean rooms as the secret sauce for retail media growth! Retailers, armed with first-party data, are teaming up for greater reach and scale. LiveRamp's VP of Industry Sales, Retail & CPG, Kevin Dunn, tells Beet.TV how clean rooms create a secure, collaborative environment.

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How often do you leverage old-school approaches like direct buying, contextual advertising, and brand lift studies? See why legacy strategies like these are making a comeback as advertisers adapt to signal loss: https://ow.ly/YT8430sBT6J #DigitalAdvertising #Adtech

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